Since the reform and opening up, China's economy has made great progress, and building materials companies have also accumulated rich experience and unique methods in the process. However, with the advancement of domestic economic transformation and upgrading, China's building materials enterprises need to face a more complex market environment and severe competitive pressure. At the critical stage of the transformation of Chinese manufacturing to Chinese brands, how should Chinese building materials enterprises respond to and win commercial competition?
In the view of Mr. Wan Shuibo, the founder of Wan Shuibo Consulting, brand is the key to the invincibility of enterprises in the fierce competition. In today's era of great competition, companies must have a solid foundation and entrepreneurial spirit, and at the same time, they need to rely on the joint efforts of the team to successfully cope with the competition. Brand building is not only a national strategy, but also the choice of the times. Only by winning the competition through strength and establishing a strong brand moat can we be invincible in the competition. Therefore, enterprises must pay attention to brand building and continuously improve their own strength to meet the more severe competitive challenges in the future.
"Global innovator of rock slab tile adhesive".Back
In the past three years, the domestic tile adhesive industry has experienced many challenges in the fierce brand competition.
In 2020, due to the impact of the new crown epidemic and the weak market environment, many building materials companies are facing great pressure, and market competition is becoming more and more fierce. Faced with this situation, Hu Yuan was very distressed and had been looking for a solution. In the end, he found the Wan Shuibo team, and after many investigations, based on the stable and excellent product genes, the Wan Shuibo team assisted him in establishing the strategic opportunity of "global rock slab tile adhesive innovator". However, the collaboration is not limited to coming up with solutions. The concept of Wanshuibo Consulting is to become the "escort" of the enterprise, tracking and guiding the implementation of the strategy throughout the process.
Mr. Wan Shuibo pointed out that the implementation of the strategy is an arduous task. Under the core party of Wanshuibo Consulting, it is necessary to focus all operational activities around the center of "Global Innovator of Rock Slab Tile Adhesive". Therefore, we have been committed to the research of rock slab tile adhesive and constantly upgrade the product formula. At the same time, it is also necessary to increase publicity efforts to establish the cognitive mind in the field of rock slab tile adhesive to ensure the competitiveness of the brand. In order to achieve this strategic direction, it is necessary to cut low-end products that do not conform to this strategic direction, and close low-end stores with inferior images.
In today's competitive market environment, entrepreneurs are faced with the challenge of how to defuse the competition. Mr. Wan Shuibo believes that in order to stand out from the competition, we must first obtain the recognition of consumers, focus on the needs of customers, and find answers. Only by daring to set new standards and stepping out of the ordinary path can the brand find a unique value point.
Wan Shuibo's team used the core party to help the brand find a competitive advantage, clarify the development direction and winning path of the enterprise, and assist the company in strategic implementation, and achieved remarkable results. The brand potential of the stable post has grown from zero to 1. in just three years500 million, becoming a leader in the rock slab tile adhesive industry. The core party of the Wan Shuibo team has not only achieved stability, but also brought far-reaching impact to the revitalization of the entire industry.
In 16 years, more than 300 companies have been "accompanied".
Over the past 16 years, Wan Shui Bo Consulting has helped more than 300 companies achieve growth and growth.
Among them, Yigu tile adhesive is also a successful case. Yigu was faced with the dilemma of competitive pressure and lack of breakthrough strength, but in 2014, the Wanshuibo team positioned the strategic direction of the Yigu brand as the "pioneer of Jingang tile adhesive", and began to integrate global resources and upgrade the brand system. Under the promotion of the Wan Shuibo team, Jingang tile adhesive quickly became the leader of the national market, with a market share of up to 86%. EGU has also reached long-term and in-depth strategic cooperation with major domestic real estate developers, and its products are also widely used in major national projects.
In just 8 years, Yigu has grown from 4 million to 500 million, the office area that was once less than 100 square meters has been upgraded to a single-family group building, and the number of stores has increased from more than 20 to more than 3,000 all over the country.
In addition to sticking to Stable and Yigu, Nippon, Yuhong, Three Trees, JCDecaux, Dayu, Meichao and other enterprises have also achieved great changes after cooperating with Wanshuibo Consulting.
Mr. Wan Shuibo pointed out that the current international and domestic business environment is undergoing tremendous changes, and business competition has become unprecedentedly fierce. The growth of the management and consulting industry has contributed to business prosperity, but it has also brought greater challenges. In this case, the success of the business requires a solid foundation, entrepreneurial spirit and team efforts, as well as an effective approach to the competition.
Mr. Wan Shuibo believes that in the past, the management theory paid too much attention to the improvement of the internal operational efficiency of the enterprise, and now the overcapacity makes the competitiveness of the enterprise more reflected in winning the choice of customers. Traditional methods are no longer effective, and companies need more effective knowledge of competitive strategies to deal with real business competition.
Wan Shui Bo Consulting has been deeply engaged in the field of enterprise competitiveness for many years, helping more than 300 enterprises to achieve growth, and the secret of its success lies in the innovation of theory and practice. Mr. Wan Shuibo took his actual achievements as an example to encourage entrepreneurs not to be discouraged in the face of the challenges of global business competition, because as long as they have the right knowledge of competitive strategy, it is possible to stand out and succeed in the fierce market competition.
Mr. Wan Shuibo is full of confidence in the future, he hopes to create 100 classic cases in the next 10 years, make a demonstration for the development of China's consulting industry, and hope to help Chinese enterprises create 100 100 billion brands.
He believes that Chinese enterprises have the advantages of hard work, innovation and market potential, coupled with the unique charm of Chinese civilization, and will usher in an era of 100 billion brands. Mr. Wan Shuibo firmly believes that Chinese enterprises and the consulting industry should be full of confidence in the future and jointly contribute to the transformation and upgrading of China's economy.