33 From 50,000 yuan, the positioning of the high end luxury MPV Denza D9 officially opened pre sale

Mondo Cars Updated on 2024-01-29

The DENZA D9 officially started pre-order, and the DM-i version has 4 models with a pre-sale price of 335-44.50,000 yuan, the pure electric version launched 2 models, with a pre-sale price of 39-460,000 yuan, and at the same time, 99 founding models were launched, with a pre-sale price of 39-460,000 yuan. The DENZA D9 is DENZA's first MPV, it adopts a 2+2+3 7-seat layout, and the interior design and configuration are also very luxurious.

What does the DENZA D9 look like?

In terms of appearance, the ** model is equipped with the latest - motion, and the front face adopts a straight waterfall grille, with a "C" shaped chrome trim strip, and the overall appearance is "" shape. From the side, the body of the DENZA MPV has a short hood that extends from the front to the rear, coupled with refined wheels and black B-pillars and C-pillars, giving it a very commercial feel.

The Denza D9 has a length of 5250 1960 1920 mm, a length of 5250 1960 1920 mm, and a wheelbase of 3110 mm, which makes it look even more refined.

The rear is a very square model, and the taillights at the rear are integrated lines, which are integrated with the body, making people recognizable at a glance. In addition, the car also adds a small rear wing, which increases the visual impact of the whole vehicle.

The interior design of the DENZA D9 is a wrap-around central control layout, equipped with a full LCD instrument, 17The 3-inch floating center console screen + rear entertainment system + armrest screen is also equipped with a HUD, and under the screen is an air conditioning outlet. The two-spoke design, the crystal knob and the peripheral function buttons are integrated, the front is a wireless charger, the rear is an openable storage compartment, the practicality has been greatly improved, and the rear seats are also equipped with DENZA's automatic driving assistance system.

The Denza D9 sits in the back, and the interior is 2+2+3 with 7 seats. The second row is 2 separate seats, equipped with wide pillows, hand rests and electric leg rests to make your ride more comfortable.

The third row of the Denza D9 has more legroom and a more reasonable depth of the seat cushions, so that all seven people can enjoy the same treatment. In addition, it is equipped with 4 child seat interfaces, which is more user-friendly.

In terms of power, the new car will be equipped with the SnapCloud 1The 5-ton ultra-high thermal efficiency engine and EHS electric hybrid have a range of 190 km for the NEDC all-electric version of the two-wheel drive version, 180 km for the all-wheel drive version, and a maximum range of 970 km for the all-wheel drive version, and the all-electric CLTC for the all-electric model has a range of more than 600 km.

What is the difference between the current DENZA and the previous one?

In addition to the logo change, what is the difference between DENZA and the previous ones?BYD completed the equity transfer at the end of last year and acquired a 90% stake in Denza Auto. Subsequently, in February, DENZA Auto Marketing Service***, which fully owns BYD shares, was officially established, and DENZA Auto also had a new independent sales channel. In this way, DENZA has changed from a joint venture brand on equal footing to BYD's complete control of its own car market.

Next, DENZA and Dynasty, Ocean, New High-end and other brands together form BYD's four major plates. According to EV Vision, BYD's new high-end brand will cover the price range of 50-1 million yuan, and the current "COSCO" and "Dynasty" will be seamlessly connected, focusing on the market segment of less than 300,000 yuan, and Denza will make up for the gap between the two camps of "Dynasty" and "New" and "High-end".

In fact, Zhao Changjiang, as the general manager of BYD Auto Marketing, was appointed as the director in charge of its high-end brand project in early 2021. At the end of 2021, with the signing of the share transfer agreement, Zhao Changjiang, the leader of the high-end brand, is also brewing the momentum of reviving Denza.

Obviously, BYD has also made great efforts to revive DENZA Auto, not only to accurately grasp the needs of customers, but also to play a wave of high-quality advertising in a short period of time, fast and accurate.

Who are the DENZA D9 competitors?What are the odds?

The all-new DENZA will launch a new model for the D9, and what is its competitor?Let's start with the products of the joint venture. The Denza D9 is the main force competing with joint venture brands such as Buick GL8 and Toyota Seine. First of all, the Buick GL8 is a formidable competitor. The Buick GL8 sold a total of 8,824 units in April, firmly topping the MPV market.

Secondly, Toyota launched a mid-size MPV to fill the gap in the mid-size MPV, and since its launch, its sales have been climbing steadily, and it is one of the few mid-size MPVs, with 4,993 units sold in April.

The Denza D9 is better than these two cars in terms of **, with a pre-sale price of 3350,000, and Buick GL8 is comparable to Avia in terms of configuration, but the price of GL8 Avia is 4639-53.390,000, much higher than Denza D9. The same goes for the Senna, the top one 40580,000 is not as good as Denza D9. In addition to this, the DENZA D9DM-i hybrid system can have a maximum range of 1040 km, which can be either fuel or electric, urban or long-distance, and in terms of economy, it is better than the first two. At the same time, the Denza D9 has an advantage over the Buick GL8 and Toyota Senna in terms of wheelbase, which also means that it has more interior space.

And who is the biggest competitor of DENZA D9?From the configuration, power form to the price tag, the new VOYAH Dreamer is a strong contender. The interiors of the two cars are similar, but the starting price of the Denza D9 is lower than that of the VOYAH Dreamer 36The starting price is 990,000. In terms of power, both cars are available in two versions, one pure electric and one rechargeable. The pure electric version of the VOYAH Dreamer has a range of 82 km and a comprehensive range of 750 km in pure electric mode, which is also one of the best in China. Compared to the VOYAH Dreamer, the DENZA D9 has BYD's patented battery technology and DM super hybrid technology, BYD's DM super hybrid system can provide a maximum range of 1040 km, while the four-wheel drive version has a maximum range of 970 km, and in terms of stability, it is better.

In the new energy era, MPV has become a must for major car companies, and 2022 will become the first year of new energy MPV. With BYD's technology, the emergence of the DENZA D9 has had a great impact on the mid-size luxury MPVs of domestic and foreign brands. We have reason to believe that the DENZA D9 will achieve very good sales results after its official release.

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