Oriental Selection: The leadership adjustment caused a turmoil, and the loss of fans turned into real feedback.
After Sun Dongxu was dismissed from the position of CEO: Dongfang Selection continued to lose fans, and Dong Yuhui's fans climbed.
In an announcement on December 16, Dongfang Selection announced that Chairman Yu Minhong would concurrently serve as CEO, removing Sun Dongxu as executive director and CEO. This sudden personnel change made the turmoil of Dongfang Selection set off again. And in this turmoil, the attitude of fans has become more and more complicated, is it support, questioning or loss? Let's take an in-depth look at this drama full of internal contradictions within the company.
Dongfang Selection's personnel changes have not been understood by the fan base, and the comment area is full of doubts about the legitimacy of the decision. Some fans mentioned that "the document lacks formality without an official seal", questioning the standardization of the company's management. Behind this voice are concerns about the transparency of the company's decision-making, as well as doubts about whether the leadership change is in line with the company's charter. Such a reaction makes one wonder whether the company's decision-making is communicative and open-minded enough to win the trust of fans.
In the turmoil, the focus of some fans' concerns was on Dong Yuhui. In the comment area, some fans asked "When will Dong Yuhui come back for the live broadcast", directly expressing their thoughts about this anchor. The trigger of this problem directly reflects Dong Yuhui's status and influence in the hearts of fans. Fans' management decisions about the company directly translate into expectations for their favorite anchors. In this context, how the company should respond, and how to balance the contradiction between the expectations of fans and the actual decision-making, has become a test in front of the company.
The number of fans in the Dongfang Selection live broadcast room continued to decline, from 3108 on the 12th60,000 fell to 286780,000, this data highlights the direct impact of the turmoil on the attitude of fans. In the comment area, some fans said, "Even if Dong Yuhui comes back, I don't want to continue to pay attention to such a farce." It's a clear statement that fans' dissatisfaction with the company's management is turning into disappointment with the brand as a whole. Does this mean that companies will face greater challenges and need to communicate and respond more actively to restore the confidence of their fans?
In the whole turmoil, former CEO Sun Dongxu's remarks have also become a major focus of controversy. During the live broadcast, he seemed to be hurriedly pulled to the screen to explain the cause and effect of the incident. When mentioning Dong Yuhui's salary, the tone of the details and the action of smashing the phone to the desktop caused dissatisfaction among Dong Yuhui's fans, saying that his move to disclose Dong Yuhui's salary was inappropriate. Whether the outbreak of this detail will become the fuse of a greater controversy, further triggering internal contradictions and external attention to the company, has become the focus of attention.
In the face of the turmoil, Yu Minhong responded publicly, first pointing out that the act of posting personal opinions on the company's official account was "seriously lacking professionalism", and said that it reflected a loophole in the company's management. Regarding Sun Dongxu's move to disclose Dong Yuhui's salary, Yu Minhong said that it was "inappropriate". In addition, he stressed that he had never known about the "fan circle culture" and resolutely resisted it. Whether this response can calm the dissatisfaction of fans, and whether the company can carry out effective self-reflection and improvement, will directly affect the future direction of the company.
On the 15th, Dongfang Selection released live broadcast data on the day of the outbreak of the farce, saying that not only did the performance not decline, but even surged all the way, and once again set a record for the highest daily sales with its own products. This figure is in stark contrast to the loss of followers. Does this mean that the company's business is stable and can sustain the whole turmoil? Or is this just a temporary symptom and the company's core problems remain unresolved? Behind the data, there may be more truth.
Nowadays, the current situation of fans leaving in large numbers is obvious. The company previously said that the company's core business was not affected after the outbreak of the turmoil, but does the loss of fans in reality mean that the company's management needs to be more cautious? This is a question that requires deep thought. Whether the company can truly understand and respond to the expectations of fans may be the key to the company's exit from the turmoil.
The turmoil is still unsettled, and the future is full of challenges.
The turmoil has not subsided, and the attitude of fans is undecided. Oriental Selection will face a huge challenge, not only a change in management, but also a huge test of brand image and fan relations. How to calm down the turmoil and win the trust of fans may require more proactive communication and response. And for the company, it is also a time for self-reflection and improvement. It remains to be seen whether the road ahead will be more bumpy.