"Huaxia Wine News" reporter Zhang Yuchen
I believe that in the future, relying on the culture of "tea and wine", Daliang Mingjiu will go further and contribute to the internationalization of liquor
In the past two years, the "internationalization" of China's wine industry has been a hot topic. Although the export of liquor is not large in the industry, it is still a "small matter", but it is this "small matter" that may determine the future of the development of the liquor industry.
In fact, there is a huge space for the internationalization of the wine industry, which is a trend and an inevitability. However, whether it can bloom on the international stage and blow a whirlwind of Chinese wine requires wine companies to bow outward and do a good job in development and layout.
In late November, Daliang Mingjiu, which is positioned as a Chinese liquor with thirteen fragrances, landed in Incheon, South Korea, and appeared at the Seoul International Food Exhibition and China-South Korea Economic and Trade Fair, which attracted great attention from the industry.
It is reported that because of the unique gaiwan tea bottle type, the strong cultural IP of the "Ancient Tea Horse Road", and the pure sweet and mellow tea aroma, during the exhibition, Daliang Tea conquered the taste buds of many participating merchants, and it was sold out in two days after the exhibition.
Escape from the "involution" and stand internationally
At present, there is a fact that cannot be ignored in the wine industry that the inventory is high, the market growth is slowing down, and it has entered the stage of stock competition. If you want to find new increments in the environment of "involution", open up new markets, enhance brand power, take the initiative to "go global", define and lay out new tracks, it has become an effective way for wine companies to break through, and it is also the key path to encourage and support enterprises to break through.
In 2022, the Ministry of Industry and Information Technology issued the "Guiding Opinions on Accelerating the Construction of a Modern Light Industry System (Draft for Comments)" to encourage powerful enterprises and light industry industries with Chinese cultural characteristics such as arts and crafts and liquor to "go global", and accelerate the establishment of international brands through mergers and acquisitions.
It can be said that the internationalization of liquor is not only a signal for the industry to shift gears and upgrade, but also the direction of supply-side reform.
In order to respond to the call of the times and escape from the "involution", Daliang Tea has recently opened the layout of overseas markets.
It is understood that during the exhibition, Daliang Tea received positive responses from many guests such as South Korea's Ruiqihao Enterprise Group, ICD Haijie Group, and South Korea's Xiuyuan**, who expressed their willingness to work together with Daliang Tea Wine to seize the market gap of South Korea's trendy drink culture and good wine, and jointly help Mingxiang liquor to fragrance South Korea, so that the etiquette of "tea and wine are not separated" is far-reaching and fragrant
Why is the first stop in South Korea?
The internationalization of liquor first needs to be the internationalization of Asia, and then the internationalization of the world. Zou Wenwu, general manager of Beijing Shengxiong Brand Planning, pointed out that under the Northeast Asian cultural system, liquor consumption is common.
Indeed, from the geographical point of view, China and South Korea live next to each other, and the liquor to go to sea in South Korea has the unique advantages of time, place, and people.
According to statistics, in 2022, the cumulative export value of China's liquor will be 150.6 billion US dollars, an increase of 2$1.9 billion, up 18. year-on-year54%；The cumulative export volume of liquor was 81,635600,000 liters, an increase of 7,505 over the previous year130,000 liters, a year-on-year increase of 1016%。Among them, South Korea is the largest foreign market for China's liquor exports, accounting for 3038%。
Koreans love alcohol, regardless of gender, age or age, whether it is a big or small occasion, a gathering of friends or a family dinner. Koreans mostly drink soju as the main drink, supplemented by rice wine. Liang Chuan, chairman of Daliang Mingjiu Group, told the "Huaxia Wine News" reporter that China and South Korea have the same history, the same cultural roots, humanities and similar Xi, as a healthy liquor that integrates the two characteristic cultures of China's "tea and wine", Daliang Mingjiu will shoulder the responsibility of the "New Horse Gang" of the Silk Road, as a messenger of cultural exchanges between the two countries, a bridge of friendship and a link of economic cooperation, so that the common wine culture will be promoted in South Korea.
The core of going out of the international standard is quality
Despite the popularity of baijiu in South Korea, it is necessary to have good quality in order to win the favor of consumers for a long time.
According to the data, the brewing process of Daliang Mingjiu is rooted in the unique natural environment of Qionglai, the "hometown of China's original liquor", with unique cliff valleys, glacial water, yellow mud cellars and excellent "** nine degrees" conditions for producing fine wine, all of which provide a steady stream of internal vitality for the tea cellar.
Relying on the irreproducible geographical environment and resource advantages, Daliang Tea Liquor perfectly combines traditional craftsmanship with modern innovative technology, and on the basis of inheriting the ancestors of Liang people's "old cellar pool, small cellar sauce, Ding pot retort, and handmade brewing", it innovatively integrates and ferments black tea and five grains to brew a unique "Chinese Baijiu Thirteen Fragrances" Mingxiang distilled liquor.
According to the test, the "organic substances" in black tea neutralize and decompose the "compound substances" in the distiller's grains, especially after high-temperature distillation and extraction, a large number of beneficial trace elements are distilled and overflowed, and the muddy taste, miscellaneous taste and spicy and irritating taste are fully dissolved and removed, and the attributes of sweetness and aging are fully demonstrated, and the liquor body presents a thick and mellow sweet, round and clean, and the harmonious and elegant characteristics of wine and tea aroma.
It is worth noting that the unique quality, mellow body and rich fragrance have also made Daliang Ming Liquor continue to win awards.
Since its establishment, Daliang Mingjiu has been on the road of fragrance, brand and value innovation, but we do not stop at the research and development of fragrance, do not hesitate in circle marketing, and are not limited to the domestic market. It is hoped that taking this trip to South Korea as an opportunity, Mingxiang will continue to stand on the international stage, break the new track, and go on an expedition with the heart of China's 'brewing'. Liang Chuan said.
On the whole, in the case of the ubiquity of liquor involution, it is unstoppable to "go out" to the global market for benefits, after all, it is the trend of China's liquor industry to integrate into the world trend.
For Daliang Liquor, behind the internationalization is the company's initiative in opening up concepts, channel development and cultural integration. I believe that in the future, relying on the culture of "tea and wine", Daliang Mingjiu will go further and contribute to the internationalization of liquor