According to the 2023 China Top 100 County Economies Report, China's county economic output accounts for about 40% of the country's total GDP.
As an important part of the national economy, the healthy development of the county economy is not only related to the quality of life and happiness index of local residents, but also affects the social stability and sustainable development of the country.
However, due to the "siphon effect" of large cities (referring to large cities with relatively good economic strength attracting the superior resources of surrounding small and medium-sized cities and small towns), county economic development is facing multiple challenges.
1. Characteristics of county-level economic development
1. Single industrial structure
With the adjustment and upgrading of the country's industrial structure, high-tech industries and modern service industries are often concentrated in large cities or economic development areas, and the economy of many counties is dominated by agriculture, lacking the comprehensive development of industry and service industries, resulting in the fragility of economic growth.
2. Talent and technology shortage
In recent years, China's accelerated urbanization has led to the concentration of population and resources in large cities, and talents with skills and knowledge tend to flow to large cities, and counties often face the problem of brain drain.
3. Insufficient funds
Investors are more willing to invest their funds in large cities or areas with more mature economic development, resulting in difficulties in financing the county economy.
4. It is difficult to develop the market
Due to the geographical remoteness and the limitation of communication channels, it is difficult for county-level products to penetrate a larger market.
5. Lack of industrial chain
The industrial chain is divided into three stages: upstream, midstream and downstream, China's county economy is not sound because of various resource constraints, and is generally biased towards the upstream of the industrial chain, with the characteristics of small scale, low value-added and primary processing.
The reasons for the current state of the county economy are diverse and complex, including the precipitation of historical factors and the limitations of institutional and development strategies.
These include over-reliance on traditional industries, lagging infrastructure construction, insufficient openness to the outside world, the existence of local protectionism, and an imperfect innovation system. These factors are intertwined and together constitute a complex obstacle to the economic development of the county.
But at the same time, the county economy also has huge growth potential, and many counties have unique natural resources and cultural history, rare agricultural products and traditional crafts and other landmark specialties, and have potential market competitive advantages.
Under the trend of global economic integration and the rapid development of the digital economy, how to open up new sales channels, retain consumption taxes, give birth to new business formats, increase employment and continue to promote industrial development has become an urgent issue facing local enterprises and enterprises.
In the face of the above challenges, establishing an efficient digital supply and marketing platform has become a feasible solution. Such a platform can not only inject new vitality into the county economy, broaden sales channels, but also retain and increase tax revenue, and promote the upgrading of industrial structure.
IIThe county-level industrial supply and marketing platform of Dijiu Group
In the context of the country's vigorous promotion of digital transformation, Dijiu Group has launched an innovative county-level industrial supply and marketing platform, taking digital transformation as the starting point to unlock the growth potential of the county-level economy in an all-round way.
1. Open up new sales channels
The county-level supply and marketing platform can help county-level enterprises and farmers open up new sales channels, simplify the product launch process through docking with mainstream e-commerce platforms, and goods can be synchronized to large-scale e-commerce platforms such as **, Tmall, Pinduoduo, Douyin e-commerce, and Jingdong with one click, so as to open up a broader market space for local specialties.
2. Retain tax revenue and stabilize fiscal growth
Through the platform's first-chain financial services and tax incentive policies, enterprises are encouraged to set up their business registration places in local industrial parks, so as to ensure the retention and growth of tax revenue.
3. Promote new forms of production industry and provide jobs
The platform provides a variety of career opportunities for the county, such as logistics and distribution, live broadcasting, ** operation, data analysis, online sales, and cloud warehouse management, etc., to attract and retain local talents, promote employment, and help stabilize society.
4. Precise agricultural live broadcast room
The platform integrates live broadcast resources, opens a live broadcast room to help farmers, supplemented by professional anchor services, effectively promotes and sells agricultural products, and increases farmers' income.
5. Big data analysis
Using advanced data analysis tools, the platform can help local enterprises and farmers grasp the market dynamics, so that the county can grasp the sales data in a timely manner, optimize the first chain, reduce costs and improve efficiency.
The establishment of a digital supply and marketing platform can not only increase the sales channels of agricultural products in the county, but also help the county area to build a nationally renowned landmark brand.
The county can select representative agricultural products, and through large-scale operation on the platform, enhance the overall popularity and sales of landmark agricultural products, and complete the building of regional brands.
There are many benefits to building a landmark agricultural brand.
First of all, it can improve the market competitiveness of the product.
Landmark product brands can convey high-quality, safe, healthy and unique messages to consumers, attracting more consumers to choose to buy. Such as Ganzhou's navel orange, Fuding white tea, Korla fragrant pear, etc.
Second, brand loyalty can be built.
Landmark product brands represent the heritage and quality of a particular region, and are certified and protected, and consumers tend to have more trust in landmark brands.
Finally, it can promote regional economic development.
Through brand promotion, the added value of agricultural products can be improved, the income of farmers can be increased, and landmark products often echo with the tourism resources of the region, which can attract more tourists to visit the region and buy products, and promote rural tourism and rural revitalization.
IIIA successful case of digitalization of the old polyester group
Yiwu Commodity City
Through Zhongxiang (a digital industry company under Dijiu Group), we will build a business live broadcast supply platform, integrate merchants and manufacturers in the trade city, and open up anchor selection, live broadcast B2B, live broadcast community distribution channels, etc.
Xianyou Redwood Base
Xianyou Douyin authorized the mahogany base, integrated local mahogany manufacturers, and built a high-quality first-class chain platform. Through the base's own anchors and docking with external talent anchors, the source of high-quality goods is directly connected to the anchors. Create a high-quality first-class chain platform through many items.
Zhangzhou Information Industry Group
Zhangzhou Information Industry Group and Zhongxiang cooperated to build a supply and marketing platform, establish an online and offline selection center, integrate local agricultural products, food and daily chemical products, and let the store owners, anchors and communities select products on the front end of their selection through the front-end training of product selection.
Lehai Department Store
Lehai City Plaza is a local chain retail enterprise in Xiamen with fresh supermarkets and department stores as its main business. Based on its existing regional supermarket resources, Lehai Taoxian has built a new retail platform of online community distribution + community ** + intra-city distribution with the help of the community community distribution model. The platform not only has Lehai supermarket's own supply of goods, but also absorbs many first-class merchants to settle in, enrich the platform categories, and create a competitive regional platform in the same city.