In the fierce competition in the catering market, how to build a leading brand leading the market has become the goal of catering companies. As a leading brand in the bullfrog food segment, Frog has also become the focus of many people's attention, so how did Frog Dare succeed?
In 2009, Frog Laida was established in Changsha, Hunan Province, which is known as the "Food Capital" and is full of special food. In order to highlight the differentiation, Frog Laida began to focus on bullfrog cuisine, and also created a precedent for the main bullfrog specialty food.
In 2015, Frog Laida deleted other dishes on the menu in addition to bullfrogs, and made in-depth research and development on bullfrog cuisine, and innovatively developed 12 different flavors of bullfrog pots, which are readily available from light to heavy, and also integrate many local characteristics to meet the taste needs of different diners in different regions, which also lays a good foundation for its subsequent expansion across the country.
In addition, according to the changes in the market and consumer demand, Frog Laida also continues to develop and launch new dishes, and continues to output high-quality store images and services, so that consumers can have a good dining experience.
Today, Frog has more than 460 stores in hundreds of cities across the country, and has become a well-deserved leading brand in the bullfrog food industry.