Recently, JD.com and Ali have announced the implementation of new rules, "refund only", what does it mean to refund only?It is the malicious operation behavior of consumers who apply for a refund only on the grounds that the product is defective after receiving the product, but do not return the product, even if there is no problem with the product quality, the platform may punish the merchant and refund the consumer.
This is another operation in favor of consumers after 7 days of no reason to return, and the rules of the e-commerce platform are tilted towards consumers. This is nothing more than a kind of robbery by the platform against the merchants, sacrificing the interests of the merchants in exchange for consumer support. The originator of the refund-only policy is Pinduoduo, but there is a rampant of fakes on the Pinduoduo platform, and this measure may have some practical significance.
However, Jingdong and ** adopted this strategy, obviously to win more Pinduoduo users. However, at the beginning, JD.com was able to share the world equally with Ali in the e-commerce market with its advantages in service and logistics. So when Ali, Jingdong, and Pinduoduo all adopt the premise of a refund-only policy, who will snipe at this policy, because the first war and blindly giving consumers profits are not long-term solutions at all.
I think it should be Douyin in this regard, because only interest e-commerce will give soul and meaning to the product, so that consumers can truly understand the ins and outs of a product, cultural value and symbolic meaning, rather than simply relying on ** to attract consumers. We should convince consumers through the value of the product.