In this year's autumn recruitment season, tens of millions of graduates are facing fierce competition, like thousands of troops crossing a single-plank bridge. Xiao Mo, the "old senior sister" who has worked for four years, always thinks of the school recruitment scene of the year, as if it was just yesterday. It was a time of anticipation and tension, both an infinite hope for the future and a slight fear of the unknown. Four years ago, Xiao Mo, a health management major, chose a different path. She did not blindly pursue a position in the tide of autumn recruitment, but improved her competitiveness early through the practical Xi introduced by her teacher. During the Xi period, Xiao Mo gave full play to his professional knowledge and skills, and was recognized by many chief physicians and corporate executives with a conscientious, responsible, and diligent attitude.
Xiao Mo is from the Department of Health Management of a university in Guangxi, and recently their department head, Mr. Hu, received a call from a company, hoping to recommend several fresh graduates majoring in health management from the department. However, Mr. Hu's reply made the other party a little disappointed: "The senior students in this major direction have been 'booked' in advance, and if necessary, they can consider the vacation Xi of the junior students." ”
Since the autumn recruitment in October, Mr. Hu and several other counselors have received several requests for recruitment of graduates majoring in health management like this. Since 5 years ago, they have maintained close communication with health management companies in Shenzhen, Shanghai, Beijing and other big cities, communicating with the unit Xi matters, and always paying attention to the development of the industry, so as early as the end of the last semester, dozens of graduates have entered the employer Xi.
Mr. Hu said that judging from the actual Xi of the post and the autumn recruitment, the demand for health management majors in recent years is indeed large. Corresponding to the strong demand, there is a large talent gap in the emerging health management industry.
"Sunset Red" brings prosperity to health management majors.
About 1900 million elderly people suffer from chronic diseases, and about 40 million disabled and semi-disabled elderly people ......The problem of "longevity and unhealth" of the elderly in China is prominent. A report by Xinhua News Agency mentioned that in the "Opinions of the Communist Party of China on Strengthening the Work on Aging in the New Era", it is emphasized that the concept of healthy aging will be integrated into the whole process of economic and social development, and clear arrangements will be made for improving the health support system for the elderly.
As a new health service model in China, health management services have been formed relatively late in China, and in the past 10 years, they have quickly become an important measure for China to cope with the rapid rise in the prevalence of major diseases and the sharp increase in medical and health costs, and the popularization of health management services will play a vital role in improving the health level of our people.
In order to cope with the aging trend of the population and improve the service capacity of integrated medical and elderly care, the National Health Commission and the Ministry of Education have also accelerated the establishment of medical care and management majors in higher vocational undergraduate education majors, and cultivated professionals in the integration of medical and elderly care. At the same time, large-scale training has been carried out across the country to improve the ability of talents in the integration of medical and elderly care, and nearly 100,000 employees of integrated medical and elderly care institutions have been trained so far. However, the supply of professional health management service talents is far from being satisfied.
Zhejiang University of Traditional Chinese Medicine in 2011 in the public affairs management undergraduate (four-year) major in the direction of health management enrollment majors, this is the earliest university in China to open health management majors, even so, to send the first batch of graduates to the society has been in 2015.
In 2016, the state put forward a long-term strategic plan in the field of healthIn 2017, a chronic disease prevention and control plan was releasedThe launch ceremony of the Healthy China Program in 2019 demonstrates the country's determination to develop health management. The Ministry of Education has also issued several documents to encourage and support colleges and universities to open health management majors, from 5 in 2016 to 61 approved in 2019 and then to 123 in 2021, and the number of health management majors in domestic universities has doubled.
In recent years, the training of relevant talents in China has been relatively perfect, we will cooperate with universities to train, and will also recruit Xi, more than ten years ago the company had to explore its own 'hematopoiesis'", said the person in charge of the health management company Guokang Health Member Business.
Four years ago, Xiao Mo joined the above-mentioned health management company. It is understood that Guokang Health is the first health management service company in China, with 18 years of service experience in this field, serving many high-net-worth customers and corporate executives in a membership model, covering more than 300 cities across the country. In Guokang Health, there are nearly 2,000 employees like Xiao Mo who are engaged in health management services, and they are affectionately called "health stewards" by member entrepreneurs.
In order to allow member customers to seek medical treatment more efficiently, Xiao Mo, a health housekeeper, will arrange the most suitable medical resources for member customers based on their past conditions and medical preferences. Member customers only need to arrive at the hospital at the agreed time, and they will be guided by a professional health housekeeper for the consultation, and the health housekeeper will handle the settlement after the consultation.
"Health Translators" between doctors and patients
"Many experts say that we are the translators between them and their clients, and we play the role of 'translator' in the middle, so there are fewer doctor-patient disputes, and there is a lot less anxiety for customers when they see a doctor."Xi For example, before the client's visit, Xiao Mo will communicate with the general practitioner to conduct accurate triage and find the right doctorProvide emergency guidance for sudden diseases to customers, provide customers with past files for reference by experts, communicate with experts in detail about the customer's condition, record doctor's instructions, and remind customers of the places they need to pay attention toAfter the visit, sort out the customer's detailed health information, complete the health report maintenance, and update the customer's health file to facilitate the next follow-up.
Full course of illness services.
After joining the company, there will be a senior health butler to teach by hand" Xiao Mo said that the day needs to consider the next day's service, taking the physical examination as an example, what examinations need to be done, what preparations need to be made: fasting, holding urine, service time estimate, and materials that need to be prepared by customers, etc. need to be familiar, but even so, she just encountered a problem in the Xi practice. A customer said that during his physical examination, he found that the electrocardiogram was abnormal, the curvature of the cervical spine was a little straightened, and he wanted to contact a specialist, and he also needed a follow-up visit for scar repair, hoping to arrange a visit on the same day.
After understanding the customer's situation, the health housekeeper taught Xiao Mo to plan a suitable medical path, and the cardiac ultrasound scheduling, spine surgery, and ** department consultation were all smooth. On the day of the visit, the housekeeper and Xiao Mo accompanied the guide throughout the process. At the end of the consultation, Xiao Mo sorted out the consultation minutes of the three departments to the customer according to the service standard.
In Guokang, every time you see a doctor, the health housekeeper will sort out a detailed summary, which not only records in detail the situation of the early consultation and the best plan of the member customers, but also gives tips on the precautions and follow-up, so that customers no longer have to repeatedly run between hospitals for a small problem, saving them a lot of time and energy.
Last month, a new customer contacted me, his old father was anxious to see a doctor, and the two old people had to queue up many times to find a department, pay, and get medicine. I told the client that I only need the elderly family to go to the hospital, and I will take care of the rest," Xiao Mo said with a smile.
It is reported that Guokang Health began to work the cultivation of health housekeeper talents in 2005, when the domestic colleges and universities have not yet opened health management majors, Guokang Health recruited clinical medicine, nursing and other medical-related majors with college degree or above for training, and established Guokang Health Butler College, with housekeepers as the core, culture as the carrier, with the help of the organization, training, culture trinity of the joint drive, successfully created an "agile organization", "housekeeper college", "tutor system", "external training system", " humanistic care", and created a membership-based health management model. At present, many domestic health management companies are still actively learning from this set of health management system.
In January 2022, Southwest Jiaotong University Press published the first domestic textbook for the field of health management service marketing - "Health Management Service Marketing", in which the typical case of Guokang Health was included, which combines theory and practice, and has strong guiding significance for the service and marketing of China's big health industry. The book also includes a customer case in which Xiao Mo was involved.
Parents have more protection, and they have more peace of mind.
Many business executives travel abroad all year round and are very worried about the chronic disease management of the elderly at home. Chronic diseases are often treated by management, requiring attention to medication and daily nutrition. We also go to their homes to collect general information, disease information, and medical history information of family members to conduct risk assessment, such as age, blood pressure level, current medication regimen, Xi lifestyle habits and lifestyles, and whether there are other underlying diseases, etc., to determine the risk factors that affect the development of the disease and formulate targeted intervention plans.
In addition, it is necessary to establish medical files, record the condition in detail and accurately, and follow it up for a long time, so as to facilitate the monitoring of the condition. Xiao Mo said, "In the case of long-term health records, the team of doctors can also take the most effective and accurate way to diagnose in the first time." ”
The health file mentioned by Xiao Mo is part of the initiative of the national basic public health service project, which can allow everyone to better understand their physical condition, and the stored data can also become a reference "database" for seeking medical treatment. A complete personal resident health record is everyone's "health ID card". At the national level, health records can help doctors make more accurate diagnoses and programs, improve the quality and efficiency of medical care, and further reduce medical costs. At the same time, through the analysis of the health records of residents in the jurisdiction, medical personnel can find the main health problems in the jurisdiction, take effective prevention and control measures, and reduce the incidence of diseases and medical costs.
In the interview, Xiao Mo also talked about her service for the father of an entrepreneur in Shenzhen, when Xiao Mo arranged a reasonable and timely consultation and inpatient surgery for the father of the entrepreneur Mr. Li, and regularly came to the door every week to do postoperative ** and health care guidance, and Mr. Li also gradually handed over the family's medical affairs to her to handle. From knowing about Mr. Li's father's condition to post-operative guidance, Mr. Li was amazed by the efficient and professional performance of the China Health team during the process, and was moved by the patience, carefulness and family-like care of the China Health Steward. At the end of the year, when Mr. Li listened to Xiao Mo's report on his father's recent situation, he couldn't help but send her an invitation to a family dinner, and said gratefully: "I already treat you as a member of the family!"
The morning sun is more beautiful" and "the sunset is redder".
In mid-2023, the National Health Commission, the National Office on Ageing and other departments issued the "Notice on Comprehensively Strengthening Health Services for the Elderly", from which we can see that population aging is the basic national condition of China for a long time in the future, and the demand for health services is the most urgent and prominent demand of the elderly.
Wu Jing, director of the Center for Chronic Noncommunicable Disease Prevention and Control of the China Center for Disease Control and Prevention, also mentioned in an interview that health management services for the elderly and patients with chronic diseases should be done well, and more content that will help maintain the functional health of the elderly should be included on the basis of exploration in various places.
In recent years, the increase in social attention and the frequent introduction of national policies have given great encouragement and confidence to the front-line personnel engaged in health management. However, Xiao Mo feels that these services are not enough at present, and with people's attention to health and the pursuit of personalized services, exclusive health stewards have broader prospects in the field of health management.
With his many years of service experience, it is particularly urgent to provide customers with personalized, sustainable and comprehensive health management, because the individual differences of the elderly are very large, and their physical conditions are different, and some temporary health management services are difficult to meet the needs. For example, high blood pressure, some elderly people who have taken antihypertensive drugs for a period of time think that their condition is not much of a problem, and after stopping the medicine without authorization, the blood pressure will rise sharply in a short period of time, causing greater damage to the heart, brain, kidneys and other organs.
Through the membership-based health management service, we can provide customized health management solutions according to the personal health needs of customers, including regular physical examinations, health consultations, chronic disease management, guidance and other services. This service model helps to follow up on the long term, improve the health awareness and self-management ability of customers, reduce medical expenses, and meet the needs of customers for personalized health management.
For Xiao Mo, she feels that this job has allowed her to hone a more patient, more careful, and more responsible character. This has always been a "lack of work" profession, not only need medical professionalism, but also need patience and love in the service industry, and few young people are willing to enter the industry, and this industry is in urgent need of young, professional practitioners", in the process of serving member customers, she deeply felt the feeling of "being needed", which gave her a sense of value and honor, "facing the sunrise of the first point, starting a day of health journey, there is a feeling of being recognized psychologically, and every day is very fulfilling."