Question shark pants, understand shark pants, fall in love with shark pants. This winter,Shark pants have become the new autumn pants for young people.
A down jacket with shark pants, snow boots and stacked socks is the "standard formula" for fashionable girls to wear in winter.
Search for shark pants on a social platform,You can get tens of thousands of related notes. Some people say that it is "warm in autumn and winter, beautiful commuting, and a must-have for everyone", and some people call it "natal pants" ......
There are also netizens who shouted,The streets are full of shark pants.
This sub-category born from yoga pants, why did it become popular?
"Do as much as you want, sell as much as you want".
Some factories ship tens of thousands of pieces a day
"I can't resist the wind too much, so I also entered two this year. ”Xiaoqian, who was born in the 90s, flipped through the bloggers' "planting grass" notes and added two shark pants, one thick and one thin, to the wardrobe.
Probably starting this winter,This kind of tight-fitting hit similar to shark skin material has increasingly gone out of the gym, extending from the sports scene to a wider range of daily life, and has become a phenomenal match.
How hot are shark pants this year?Search for shark pants on major e-commerce platformsStores with 100,000+ sales abound.
Screenshot of the e-commerce platform.
Among them, a considerable part of shark pants are produced in Yiwu, Zhejiang, one of the largest yoga pants industry belts in China. Since the start of the Spring Festival this year, a large wave of orders for shark pants in autumn and winter from home and abroad began to pour into various hosiery factories in Yiwu.
"This year, the shark pants have exploded, and at the peak, our factory has tens of thousands of orders a day, and the production capacity is completely saturated, many large orders can only be pushed off. Huang Zheng, the owner of Dingshun Hosiery Industry in the fourth district of Yiwu Trade City, was busy typing and replying to customer inquiries when he connected to the Chao News reporter.
Having been in the pantyhose business for more than 20 years, they started to cut into a new track last year, focusing on shark pants.
Dingshun Hosiery Shark Pants Production Workshop Photo provided by the interviewee.
At that time, there was a customer holding a pair of shark pants and telling us that they were selling well, and we looked at it, and the material, craftsmanship and pantyhose were similar. He decided to set up a separate production workshop in the factory, which was dedicated to the production of shark pants.
Last year was the first year of entering the game, and four or five hundred thousand were sold. "This year has sold even better, and so far shipments have more than doubled compared to last year. Huang Zheng said.
Hongxiu Knitting, also in Yiwu, is mainly engaged in the production of yoga clothes, and began to make shark pants about five years ago. Mr. Wei, the relevant person in charge, told reporters"For this year's production, we began to prepare as early as the end of last year, in which raw materials were prepared worth more than 10 million yuan. ”
Photo provided by the interviewee of Hongxiu Knitting Warehouse.
For him, shipping tens of thousands of pieces a day is the norm in the factory"The biggest feeling this year is that you can do as much as you want. ”
Merchants are getting more and more rolled
Will it continue to be popular next year?
In the eyes of Yiwu bosses, the explosion of shark pants is related to the consumption and lifestyle changes of young people.
Compared with yoga pants, shark pants have more fashion attributes, replacing some of the tights, and they also have comfort and warmth, so they can win the love of young people. Huang Zheng said.
On the other hand, the boost of the network also contributed to it.
"In fact, shark pants are an old product, the initial development is extended from yoga pants, this year the wind is so strong, it is inseparable from hype and marketing. ”Mr. Zheng, an industry insider in the knitting industry, said.
is different from the thinness and modification of the figure advocated on the Internet, Xiaoqian's personal feeling of trying it on is "more picky".
Mr. Zheng also thinks thatShark pants have a certain shaping effect, but the body proportion is not good, but it will expose the shortcomings, everyone should plant grass rationally, do not blindly follow the trend.
Merchants who stand upstream and smell the fashion trend early have gradually turned shark pants into a red sea.
When a category explodes, it is not one or two factories that sell well, but almost all factories that produce this category. Yiwu Miss Bobo's boss Zong Jiang said.
Behind a carnival, some businesses can't help but worry.
Five or six years ago, when I first started to change from ** to shark pants, there were only about ten factories in Yiwu that produced this category, and now the number of factories I know has increased to sixty or seventy. Zong Jiang said.
According to data from the Chinagoods platform, there are 846 online stores selling shark pants, and the sales volume of the stores is showing a rapid growth trend.
As the number of entrants increases, a battle is almost inevitable. Some merchants bluntly said that although shark pants are extremely popular this year, their profits have decreased compared with the previous two years.
The hot sale of Yiwu merchants Photo provided by the interviewee.
Will shark pants continue to be popular next year?Merchants don't have an answer either.
In the fast-changing fast lane of fashion, businesses do not chase it, in addition to keeping an eye on fashion trends, but also use their brains on quality and innovation.
Shark pants don't seem to have any fancy, but details such as waistband, fit, and material density can bring a completely different wearing effect. "Many Yiwu merchants believe that in order for Internet celebrity products to mature, the market will gradually eliminate the inferior ones.
Recently, Huang Zheng has been thinking about the production layout of shark pants next year.
Prepare to add more categories and manpower, find inspiration from major exhibitions, and discover some new technology trends, and constantly update and iterate is the long-term solution. He said.
* |Tide News.
Edit |Lin Qingying.
Editor-in-charge |Jin Chunyan, Wu Xinhong.
Audit |Zhang Wuyi.
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