There are several reasons why luxury businesses destroy cosmetics, and here are some possible explanations:
1.Maintain brand image: Luxury companies often focus on brand image and reputation, and destroying cosmetics can avoid product expiration or quality issues that negatively impact the brand image. At the same time, this behavior can also demonstrate the importance that enterprises attach to product quality and consumer rights.
2.Maintain product scarcity: Luxury companies often control the production and value of their products in order to maintain the scarcity and value of their products. The destruction of cosmetics can reduce the amount of products on the market, thus maintaining the scarcity and high selling price of the products.
3.Avoiding infringements: Some luxury businesses may destroy cosmetics to avoid infringements. For example, if certain cosmetics use packaging or logos that are similar to the brand, businesses may destroy these products to avoid confusion with consumers and protect their brand image.
4.Dealing with market competition: In a highly competitive market, luxury businesses may take some steps to maintain their market share. The destruction of cosmetics can reduce the amount of products on the market, thereby controlling the market and the relationship between supply and demand, which is conducive to maintaining the competitiveness and profit level of enterprises.
It is important to note that the destruction of cosmetics is not a responsible practice, as it leads to a waste of resources and a negative impact on the environment. Therefore, we should advocate for businesses to adopt more environmentally friendly and sustainable practices to dispose of obsolete or substandard products.