Since 2017, Mr. Howe has embarked on his journey of challenge in the business arena. Initially, he was engaged in the Internet industry in Beijing, and opened a high-end wine club in Fujian because of his interest, but because the project was too advanced, he lost more than 6 million yuan in 2 years. In order to live up to the trust of the shareholders, Mr. Hao took all the losses by himself, and turned the shareholders' investment funds into his own personal debts, and at the peak, Mr. Hao was burdened with a total of more than 3 million debts, including shareholders' debts and bank loans. However, Mr. Howe was not knocked down by adversity, but took this as an opportunity to embark on a path of self-exploration.
In 2019, he took self-improvement as a new starting point. Mr. Hao signed up for a self-incubation course in Beijing and began to explore areas such as alcohol, fitness and training. He created a unique personal IP in the fitness field, which increased by 150,000 fans within a month, and gradually shifted from offline to online. The cooperation with the offline training camp has created a new business model, which makes him stand out in the industry.
In 2020, the epidemic swept the world, and offline cooperative training camps had to be suspended. However, that didn't stop Mr. Howe. He was inspired by Yun Bundi (cloud dance activities) and began to explore the "cloud fitness era", trying to open up new areas through live streaming. Although the profit is not high, it is all his constant attempts to find a better model of innovation.
Then, in July 2020, he decided to open an online live fitness teaching course, trying to find a broader space for development in the digital era. This shift is a testament to his keen insight into market trends and determination to act decisively.
In 2022, Mr. Hao topped the Douyin industry rankings, but he was not satisfied with this. He went the extra mile to record high-quality courses, which he and his team were able to work from home during the lockdown. He reduced costs and adjusted the best strategy, all of which allowed him to achieve unexpected sales results and win the recognition of users.
At the beginning of 2023, he launched more innovative initiatives, such as the opening of ** and TB, the opening of these platforms not only broadened his reach, but also brought more sales opportunities. Mr. Hao's unremitting efforts finally saw more significant results in 2023, with 5 million sales of washing courses and being inducted into the TB Wealth Hall of Fame.
The rapid development of Darling Group also marks the rise of Mr. Hao in the industry. The company's growing size to four subsidiaries demonstrates the success of his entrepreneurial spirit.
Mr. Howe's story is like a magnificent legend. He was initially in heavy debt, but instead of being bothered by setbacks, he bravely faced the difficulties and dangers of life with a strong willpower and indomitable spirit. His resilience and courage have overcome adversity and overcome challenges one after another.
Rather than passively accepting the status quo, Mr. Howe uses innovative thinking and perseverance to turn adversity into opportunities. He is constantly exploring, learning Xi, having the courage to try possibilities, and learning from failures to constantly refine his ideas and plans. This spirit of defying difficulties has allowed him to gradually find his way to success.
During this journey, Mr. Hao not only created a legend of his personal IP, but also set an example and became a role model for young entrepreneurs. His story is not only a success story, but also a banner that inspires more people to brave challenges and chase their inner dreams. His inspirational story is like a beacon that illuminates the way forward and inspires all who aspire to succeed.
Mr. Howe's experience teaches us that no matter what the circumstances, we should be relentless in pursuing our goals. His story teaches us not to be knocked down by adversity, but to learn to grow in the face of adversity, and to start our own glorious journey with tenacity and courage.