In recent years, the sales performance of the luxury car brand Infiniti in the Chinese market has not been satisfactory.
According to dealers, some Infiniti models are currently overstocked, and the inventory time is even more than 2 years.
Although dealers have slashed prices on these models, consumer enthusiasm is still low.
Infiniti, as a high-end brand under Nissan, has entered the Chinese market for many years.
However, in recent years, due to the intensification of market competition and some problems of the brand itself, Infiniti's sales in the Chinese market have been unsatisfactory.
According to dealers, there is a serious backlog of inventory in some Infiniti models, especially the 2022 QX50, with the longest production date from October to December 2021, and the inventory time is as long as 24 months.
Faced with such a severe sales situation, Infiniti dealers had to take price reduction measures to stimulate consumer purchases.
It is understood that Infiniti dealers have reduced the price of some models by more than 150,000 yuan, but the response of consumers is still cold.
As for the reasons for Infiniti's sales dilemma, industry insiders believe that in addition to fierce market competition, Infiniti's own brand influence is insufficient, product positioning is not clear, and quality problems occur frequently, which are important reasons for its poor sales.
In addition, Infiniti's after-sales service and brand image in the Chinese market are also difficult to compete with first-line luxury brands such as BBA.
Although Infiniti's market performance has improved through a series of targeted marketing campaigns in this year's brand refresh, the problem of inventory overhang is still serious.
In this regard, Infiniti said that it will continue to use Dongfeng Nissan's various advantageous resources to further deepen the Chinese market and enhance brand influence and market competitiveness.
However, in the current fierce market competition, if Infiniti wants to regain the favor of consumers, in addition to improving brand image and quality, it also needs to make greater breakthroughs in product innovation and marketing strategies.
Otherwise, Infiniti's sales dilemma in China's market will be difficult to be fundamentally improved.
In short, the inventory backlog and sales dilemma faced by Infiniti in the Chinese market are not only due to the external reasons of fierce market competition, but also the problems of the brand itself.
To get out of this predicament, Infiniti needs to make greater efforts to improve brand image and quality, product innovation and marketing strategies.
Only in this way can Infiniti regain a foothold in the fierce market competition and win the trust and support of consumers. Autumn and Winter Check-in Challenge