Since the release of the iCar 03 "Tide Box Plan" at the Guangzhou Auto Show on November 17, on November 21, the iCar 03 will be launched on the official announcement of the unique tide box poster IP of 34 provinces and cities, and then the iCar car carried out a 6-day poster "swiping" on the official platform. A large number of KOLs have also joined the secondary innovation of Douyin**, which has aroused heated discussions among netizens on multiple platforms, creating a tidal cultural collision event with great topicality and attention. At the same time, it is also the first IP marketing campaign in the automotive industry that links the regional characteristics of 34 provinces and cities across the country.
Behind this creativity, iCar has created something broader and more important than creativity – a fashion box culture unique to young people.
Follow the cultural trend that young people yearn for!iCar 03 creates a "trendy box culture".
In recent years, hardcore SUVs have flocked to new models, and they continue to cater to the driving needs of young people in terms of design, performance and **. But iCar Auto is keenly aware that young people need more than just a car, but a super platform that can carry the fashion culture they love. Starting from the name co-created by Volkswagen, the icar 03, as the first production model of the icar car, symbolizes the third choice of young people in addition to the binary of black, white, lying and rolling. It not only satisfies their yearning for hardcore SUV power, but also satisfies their enthusiasm for pop culture. It can be a means of transportation, or it can be a platform for co-creation, trendiness and symbiosis. 
The fashion box design aesthetic of icar 03 combines tough styling with i-era's design elements, making it look like a super fashion box full of passion, dreams and playfulness, waiting for the surprises that belong to young people. At the same time, iCar 03 also helps young people's car modification dreams, promotes China's car modification culture from underground to aboveground, and integrates with various mainstream cultures such as hometown regional culture to become a truly popular trend culture. As a cross-border trend idol, icar cars represented by icar 03 are creating a unique "tide box culture" through fantastic linkage with the cultural Xi and characteristics of 34 provinces and cities across the country.
*Posters from 34 provinces, municipalities and young people's hometowns!icar 03 "tide" into the sea of people.
This time, the trend box posters of 34 provinces and cities cleverly incorporate local characteristic elements, from magnificent mountains and rivers to ancient cultural heritages such as Shanhaiguan in Hebei and Duanyan in Guangdong, presenting a variety of unique and fashionable scenery of Kyushu. Not only are many KOLs making secondary creations on the Douyin platform, but also a large number of netizens have become the "tap water" of iCar 03. They enthusiastically discussed the content of the fashion box poster with hometown characteristics, expressing a full sense of belonging to local specialties and dialects.
For young people, hometown is the "spiritual steel seal" on their body. This event truly stimulated the hometown feelings of every new youth in the country, allowing them to find a new inspiration direction for the ICAR 03 trend through their sense of identity with the local culture and their yearning for the trendy toy culture. For iCar 03, this event is not only an innovative marketing attempt, but also a link between culture and regionalization, integrating the concept of "everyone is trendy together" into the characteristic trendy box poster IP of 34 provinces and cities, so that young people from all over the world can participate in trend changes and have fun together.
Comprehensive to C is its core credo!The iCar 03 will become a "trendy toy" for users
Since its inception, icar03 has been based on the principle of comprehensive to C, where C stands for user and smile, meaning always bringing interesting emotional value to users. From the co-creation of the exterior design in December last year, to the first user crowdfunding trial order in the automotive industry this year, the million-kilometer-long test activity of millions of users, and then to the launch of the "iCar 03 Tide Box Plan" at the Guangzhou Auto Show, iCar 03 has been galloping on the road of user co-creation.
At the Guangzhou Auto Show, icar03 first invited three automotive industry experts, Wu Pei, Liu Liuge, Zhang Kate and user representative Jiang Dongchen, as the organizers of trend changes. Their crazy idea for the ICAR 03 can ignite a spark of modification in the hearts of young people. Second, we'll create millions of trend renovations**. iCar Auto will select 300 excellent solutions from all user co-creation solutions and provide a certain amount of funding for modifications, so that young people's ideas can be implemented in reality. Finally, iCar 03 has established a fashion box base with the leaders of the fashion revolution, and 100 4S stores from all over the country serve as a gathering place for young people to play fashion games, so that all participants have a common creation of fashion change. icar 03, as a new choice for young people, always strive to maintain a high mental state and enjoy playing with young people who are chasing new trends across the country!
Making hardcore SUVs a super platform that carries the popular culture that young people love is the "traffic password" found by iCar cars. The right way to open the hearts and minds of this generation of young people is to create a trendy box culture that young people yearn for, and to create a lively and trendy event that people want to join. Every step of icar03, from the nationwide "Trend Box Project" to the unique trend box posters of 34 provinces and cities, is creating its own culture.
I believe that iCAR 03's unique trendy box culture can build a moat of differentiated competition, unite new young people who love trendy toys tightly, and bring them a new driving and lifestyle!