As one of the largest TV stations in China, CCTV has very strict requirements for advertising. In order to advertise on CCTV, companies must meet a series of basic conditions and standards. This article will introduce these basic requirements in detail to help enterprises understand the threshold of CCTV advertising.
1. Enterprises must have legal qualifications.
First of all, the business must have legal qualifications, that is, it must be a legal enterprise registered in China and have a valid business license and relevant permits. At the same time, the enterprise must have a good reputation record, no violations of laws and regulations, and no bad records.
2. The product or service must comply with national laws, regulations and ethics.
Secondly, the products or services promoted by the enterprise must comply with national laws, regulations and ethical norms, and have no adverse effects. For example, the promotion of gambling, pornography, violence, and other objectionable content is prohibited. In addition, the product or service must not infringe upon the legitimate rights and interests of others, such as infringing on others' patent rights, trademark rights, etc.
3. The content of the advertisement must be true, accurate and not misleading.
The advertising content placed by the enterprise must be true, accurate, not misleading, not exaggerated, and not falsely promoted. The text, ** and other materials used in advertisements must comply with relevant national laws, regulations and standards, and must not contain information that misleads consumers.
4. The advertising plan must comply with CCTV regulations.
When enterprises place advertisements on CCTV, they must comply with the advertising plan stipulated by CCTV. This includes requirements for ad availability, channel, time slot, duration, and more. Enterprises need to choose the appropriate delivery time and channel according to their own situation and product characteristics, and formulate a scientific delivery plan.
5. Advertising production must comply with CCTV standards.
When producing CCTV advertisements, enterprises must comply with the production standards stipulated by CCTV. This includes requirements for ad creative, graphic design, sound effects, language, etc. Businesses need to focus on the quality and creativity of their ads to capture the audience's attention and make a lasting impression.
6. Businesses must have sufficient advertising budgets.
When enterprises advertise on CCTV, they must have sufficient advertising budget. Although CCTV's requirements for advertising budgets are not as strict as those of other enterprises, enterprises still need to formulate reasonable budget plans according to their own circumstances and product characteristics.
7. Enterprises must comply with CCTV's advertising review system.
Enterprises must comply with CCTV's advertising review system when submitting CCTV advertisements. CCTV is very strict in its review of advertisements, and companies need to understand the review standards and processes, and prepare and revise in advance.
To sum up, in order to place advertisements on CCTV, enterprises must have legal qualifications, products or services that comply with national laws, regulations and ethics, the advertising content is true, accurate and not misleading, the advertising plan meets CCTV regulations, the advertising production meets CCTV standards, has sufficient advertising budget, abides by CCTV's advertising review system, and establishes a good cooperative relationship with CCTV. Only enterprises that meet these requirements can smoothly place advertisements on CCTV and obtain good publicity results.