The disillusionment of idolsDongfang Selection said in the comment area that many of Dong Yuhui's copywriters were actually written by them. Such a simple sentence has sparked countless heated discussions and has become the hottest hot spot recently. Selling anchors, just like actors, say some lines written by others and do some pre-designed performances, which is the job of many people. (Of course, just like stand-up comedians, they may have their own personalities.) Elegant, vulgar, true temperament, etc. But these characters are also a kind of performance. The article is written here, it's all nonsense. Like 1+1=2, it is the simplest and most boring fact. The problem with the simplest fact that can cause an uproar and a sharp drop in stock prices is that many people can't accept the simplest facts. 
In their hearts, Dong Yuhui is an idol who conquered himself with his talent, and pinned his various beautiful imaginations on intellectuals and traditional culture. How could his talent come from empowerment?It's like a teenager having a crush on a beautiful star. As a result, her team tells you that this star, from his appearance to his words and deeds, is packaged by them. You see, this is a photo of her own life, do you still like her?Isn't it disillusioned?The problem is that people have to grow up. But many people don't want to grow up and experience the disillusionment of their idols. They feel that the facts offend their emotions and make them indignant. Otherwise, what's wrong with this sentence?A screenwriter said that the actor's lines were written by him, is there anything wrong?Is there any damage to the actor's reputation?Why is it that a simple sentence of common sense is understood by many people as a conspiracy?(By the way, if you sign someone else's name, it is equivalent to that the right of authorship is already part of the manuscript fee, and of course it must be kept confidential.) This is the most basic professional norm. However, in terms of post-processing, there is no such regulation for the Dongfang selection team, and they are a teamwork relationship, not externally hired writers. ）
Talented**A lot of people are particularly obsessed with "talent". They think that talent is to export chapters, and to quote a lot of beautiful sentences. Like Guo Jingming's essay collection "Left Hand Reflection, Right Hand Years" published when he was in middle school, the writing is brilliant. But the so-called talent is actually a very subjective thing. Adam Smith was a man, was he talented?And Caitou never cites scriptures, is he talented?What most people like is actually a kind of performative talent. Exit into a chapter, rely on a horse for a thousand words, seven steps into a poem, Tang poems and Song poems, Heidegger, this kind of performance, in line with people's romantic imagination of talent. But this kind of talent has nothing to do with the talent itself. So, what is talent?For a writer, writing weighty work is talent. For an anchor with goods, being good at selling goods is the greatest talent. Regardless of his language, it is the poetry and songs of the spring and the snow or the shouting and selling of vulgar philistines. 
Does a super streamer need to have writing talent?Even, a super anchor, should he write the copywriting himself?There's also the issue of opportunity cost. If the value created by an anchor with goods for one hour is 1 million, and the copywriting he spends the same time writing is not much different from creation, it is only worth 100 yuan. Then, the opportunity cost of his own writing is extremely high. If it were you, what would you choose?(Of course, this question doesn't make much sense to those who love writing and see it as their life.) In this world, the person who writes the lines, the person who doesn't say the lines, is valuable. Even the world's best-selling authors, Stephen King, J.K. Rowling, the income of these top writers is far less than that of top stars. Talents in different fields are worlds apart. Some people are famous all over the world, and some people can only be called "". This may make many people jealous and angry, but this is the basic truth of this world.
Original mythsMore than ten years ago, the hottest writer on the Internet was Han Han. In 2012, Han Han was beaten fake. A large group of people swore that Han Han's "Triple Gate" was actually written by his father. This hot spot caused an uproar. But looking at it from another perspective, does it really matter who wrote it?How many of Edison's more than 1,000 patents are his own credit, and how much is the credit of his team?How many of them were almost entirely uninvolved in the entirety?(Edison had several thousand employees). How many of the Japanese comics and Hong Kong comics that we grew up with were created by a team and signed by one person?(Some of the comic book authors are dead and still updating). The so-called "originality" is often not as important as we think. For example, both Rothbard and Schumpeter pointed out in economic history that Adam Smith's The Wealth of Nations was not original, and that Smith was merely a combing of knowledge. But does this affect the greatness of The Wealth of Nations?Let's look at the way two great writers wrote: "Shakespeare didn't just read the material and imitate the good parts of it, but transformed it into something of his own and skillfully incorporated it into his plays." Sometimes, this literary approach also caused problems for Shakespeare. His peers accused him of plagiarism, and he often felt guilty himself. At least by the standards of the time. "Balzac did not hesitate to plagiarize other people's works, copy points from here, copy points from there, and then change the name. Sometimes, he just used scissors and paste. "When a person grows up, of course, there is an opportunity to learn more facts. It's just that in the face of the facts, everyone has different thoughts and feelings. 
100 help plan
Some people think that the idol is shattered, and the world is as black as a crow. Some people think that idols must be perfect, and any information that destroys the perfection of idols is a rumor and a conspiracy. Others have a richer understanding of the world. It turned out that in addition to hard work, personal IP can also create huge value. Even as a kind of capital, with a steady stream of income. Just like those singers, even if they are lip-syncing, even if they are too old to do their best, they can get the understanding and tolerance of many fans if they break the high-profile singing of the year. There is only a group of critics who never buy tickets, who say that they are selling counterfeit and shoddy products. Truth, goodness, beauty. No one value is absolutely above the others. Some people seek truth, and some people want to maintain the romantic fantasy in their hearts. The problem with the fierce debates that erupt again and again is that people think that they represent good, and the side that opposes them is evil. We always think that we are moral and that those who oppose us are immoral. Unfortunately, this sense of morality is often just an illusion.