The price of supermarkets in Toronto is getting higher and higher, and many people are running to lower places to shop. Dollarama is one of them. However, Dollarama, a supermarket chain known for its cheapness, has recently been pointed out that it has become much more expensive than before, accusing it of false advertising. 
The Canadian company, which has surged in sales this year, has made a lot of money, and the company says its success is due to its value proposition and business model in today's challenging macroeconomic backdrop. However, many shoppers didn't buy it, saying that Dollarama was falsely advertised relative to Dollarama's brand name. One of the shoppers posted on TikTok that he walked past the containers of Dollarama with a $1 coin, but he couldn't find a single item that he could buy for $1. 
They shouldn't be called dollarama anymore, they should be called expensiverama. "In this **, you can see that a set of hangers in the Dollarama supermarket is $25. Dish soap is $325, chocolate at $35-$4, cups are around $5, and holiday decorative lights and cleaning sprays are $5 each. The shopper also commented below: ".If the price of all goods is rising, why should it be called dollarama?？Earlier this year, netizens posted online that the retailer's ** has started ** since 2022. Some netizens also said that they were charged a different fee than the list price of the product due to the ** adjustment. 
Even so, the CEO of Dollarama confirmed a new ** point for the brand this fall, which was commented by netizens: a dollar store has become a dollar store. Dollarama's CEO also warned that items in Dollarama's stores will go further in the future due to rising costs. Dollarama's CEO said last week that retailers do their best not to pass these costs on to consumers, but retailers can only bear that much on their own. Still, compared to other retail giants such as Loblaws, Dollarama's ** is still a lot cheaper. 
It's really hard......