[**Life Newspaper].
Aquaman 2: The Lost Kingdom poster.
Life Daily reporter Wu Haiou Wang Xiaochen.
Entering the New Year's Day file, many blockbusters will appear one after another. But attentive viewers found that whether it is the nearly 30 films that are being screened or the 13 new films that will be released on New Year's Day, the number of 3D films in them is very small, and only the Hollywood superhero movie "Aquaman 2: The Lost Kingdom" has a 3D version. It is worth mentioning that even in the 2D and 3D ** of some studios "Aquaman 2", there will be fans who choose to watch 2D.
In this regard, the reporter interviewed Ma Huiling, the duty manager of Jinan International Cinema, Wang Xinnan, the marketing manager of Heilongjiang Wanda Cinema, and Zhou Jing, the promoter of film and television dramas, and other insiders, who analyzed the reasons from the perspectives of technology and market.
A Some fans complained about the poor visual effects of "Aquaman 2".
3D movies suffer from a "crisis of confidence".
Wearing glasses,I can see the subtitles clearly,But the picture is black,Take off your glasses to see the highlights of the screen,But the subtitles are ghosted,The experience is really bad,I don't feel as good as watching the 2D version。 On the evening of the 26th, Ms. Wu, an audience member in Harbin City, couldn't help but complain to her friends after watching the 3D version of "Aquaman 2".
Similarly, Mr. Liu, an audience, also said in an interview with reporters that he hadn't watched a 3D version of a movie for a long time, "I'm myopia, most theaters don't provide 3D movie clips, and then I bought one myself to use when watching 3D movies, but I found that when watching some 3D movies, there will often be problems such as darkening the picture quality and blurry pictures, and sometimes I feel dizzy, eye fatigue, and the viewing experience is very poor, so this time I chose to watch the 2D version of "Aquaman 2". ”
However, when the reporter interviewed in Jinan International Cinema, Liu Yang, who claimed to be a fan of special effects blockbusters, said that the special effects of the 3D version of "Aquaman 2" are still very explosive, "The visual effects are very shocking, and every scale on the Aquaman suit is lifelike, as if you are in a splendid giant palace, and the trident has a shocking visual impact when fighting." If you ask me, then watching the 2D version is definitely not as enjoyable as 3D, and if the effect is not good, it should be that the equipment of some theaters does not match 3D. ”
B filmmaker reveals 3D is true and false:
Well-made + high-quality 3D projection effect, in order to ensure the best effect".
As for how to achieve the perfect visual experience of 3D movies, Zhou Jing bluntly said, "Well-made + high-quality 3D projection effects are indispensable." She explained that there are two main modes of 3D film production in the market. One is to use two 3D cameras to shoot the left and right eye images when shooting with a real camera, which is generally referred to as "true 3D", which requires high costs and complex processes to produceThe other is to post-process the 2D image through digital technology to create images for the left and right eyes, which is called 2D to 3D, and many people call it "pseudo-3D". In general, the effect of real 3D and converted 3D movies is very different, the latter cannot achieve 3D effect in many places, and the picture is dark. For example, the 3D version of "Dune" released in the mainland in 2021 was converted to a 3D version, because the film itself has many night scenes, the light is insufficient, and the 3D version magnifies the shortcomings of the dark picture of the movie.
Speaking of the same "Aquaman 2", different audiences get different viewing experiences in different theaters, Zhou Jing explained that 3D projection requires special projectors and screens, and the audience needs to wear special glasses. These technical and equipment deficiencies make 3D movies unable to meet the audience's demand for high-quality films. Therefore, in her opinion, if there is no "well-made + high-quality 3D projection effect" two major premises, the viewing experience of 3D movies can only be unsatisfactory.
c Ice City theaters push multiple versions:
meet individual needs and give the audience more choices".
During the interview, the reporter found that in response to the different needs of various audiences when watching movies and the equipment of each company, it is also "Aquaman 2", and each theater in Bingcheng will also have its own focus on the version launched. Manager Wang Xinnan said that Wanda Cinema has launched the 2D, 3D and IMAX versions of "Aquaman 2", and the 2D and 3D ticket prices are the same, hoping to give the audience more choices. "When we schedule films, we strive to let audiences who pursue visual impact experience high-quality 3D and IMAX versions, so that audiences who prefer 2D viewing also have the right to choose independently, and the proportion of movies in the first week has reached 3646%, and now it seems that the effect is not bad. ”
Similarly, Ma Huiling, the duty manager of Jinan International Cinema, located in the bustling business district of ** Street, told reporters that because there are many special effects blockbuster lovers in the viewing group, the "Aquaman 2" rehearsed by Jinan International Cinema is also a 3D original sound version, "At present, from the feedback point of view, whether it is sound effect, picture angle or viewing experience, it is better than the 2D version." In the interview, she admitted that 3D projection requires special projectors and screens, and the disinfection, maintenance and distribution of 3D glasses have also increased a lot of costs, "but we still choose 3D to let young audiences have a relatively perfect viewing experience." ”
D industry insiders say 3D "cooling" is not a bad thing:
Cinema technology is at the service of content in order to truly appeal to the masses".
The reporter's investigation found that the number of movies launched in 3D this year is relatively small, only a few imported films such as "Fast and Furious 10", "Guardians of the Galaxy Vol. 3" and "Black Panther 2", and many domestic films are gradually giving up the 3D version. In the face of the "cooling" of 3D movies, insiders bluntly say that it is not a bad thing.
Zhou Jing bluntly said that 3D is just a technology for movies, and many movies before did not need 3D technology to enhance their effects, just to make more profits or increase promotional selling points, and forcibly added 3D elements, which is actually a deception and disrespect to the audience. "Now that the market is back to rationality and no longer blindly 3D for the sake of 3D, the attention of audiences, producers, and theater operators will also return to the content itself, and film technology will also return to the original intention of serving the content, so as to truly attract the public. ”
Wang Xinnan said that it is precisely because of the rational return of the audience that filmmakers have more leeway when scheduling films, and he admitted frankly that not every movie is suitable for 3D, whether to do 3D, more to consider the film itself. And the primary factor for the audience to choose to watch a movie is not the version, but to pay more attention to the story and overall quality of the film, and maintain a rational and optimistic attitude towards 3D movies, so that everyone can truly enjoy the visual feast and spiritual experience brought to us by 3D movies. ”
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