Wen Dong Guangqiang
In recent days, the most talked about is the "small composition" incident of Dongfang Selection. On December 16, Yu Minhong and Dong Yuhui appeared "together" to respond to the concerns of netizens. On the evening of the 17th, the official account of Dongfang Selection released a live broadcast preview, and sharp-eyed netizens found that Dong Yuhui's position had changed from Dongfang Selection anchor to senior partner.
The boiling Internet hotspots have come to an end for the time being, but they have brought us a lot of inspiration.
Don't go too far and forget why you set out. The bell must also be tied to the bell, and the origin of the matter is the "small composition" that exploded. There are different opinions about the creator of the "small composition". Those who support Dong Yuhui said, "The lines of Peking Opera are the same, but Mei Lanfang has only one", and there are also opponents. At this point, it seems that it doesn't matter who wrote the "small composition", what matters is that there is no sincere communication between the internal parties, which has caused "serious consequences".
Communicate internally and be transparent externally. The more secretive it is, the easier it is to arouse speculation and questions from the outside world. Whether it is "infighting" or loopholes in management, there is no winner in this turmoil of Dongfang Selection.
Water can carry a boat, but it can also capsize a boat. A wave has not settled, and another wave has risen. Dongfang Xiaosun was suspected of "dropping his mobile phone" in the live broadcast room, and the anchor Tianquan ridiculed netizens for "not being able to afford egg yolk crisp", which made people feel uncomfortable. There is a "suspicion" of banter and ridicule in the words, and the "divine operation" is really confusing. Dongfang Selection's account is crazy about losing fans, and Dong Yuhui's account is rapidly increasing in fans, to see who gets to 20 million first to become a "hot stalk", which undoubtedly proves once again that the eyes of the masses are bright. Although it was dealt with afterwards, it was too late.
On the 16th, Dongfang Selection issued a "Notice of Personnel Appointment and Removal", saying that the board of directors decided: it was announced that Sun Dongxu would be removed from the position of executive director and CEO of Dongfang Selection, effective immediatelyChairman Yu Minhong is also the CEO. In this regard, netizens do not "buy it", why is such a serious matter not stamped?There are also "rectification requirements" for the wording and format of the notice. The ups and downs of the incident, the frequent hot searches, should Dongfang Selection reflect on the internal management and system?After all, "the customer is God" is more than just a slogan.
Opportunities are reserved for those who are prepared. An important node of netizens' indignation is that Dong Yuhui was suddenly not seen in the live broadcast room a few days after the incident. The profile of his Douyin account was changed to "Don't in, don't be, don't be solid, don't be me", and the IP is also displayed as Shaanxi. In the eye of the storm of the ** vortex, Dongfang Selection did not give an accurate reply to the "mothers-in-law" at the first time. The live broadcast room of "Next Door" Gaotu Jiapin likes to mention "the wealth of the sky", and many people who chase Dong Yuhui say that "Dong Yuhui will not return to the East for selection, and we will not go back".
Gaotu Jiapin and Xueersi Youpin have transformed into e-commerce live broadcasts like Dongfang Selection, but they have been "tepid". This time, it was able to "unexpectedly undertake" the spillover effect, which is inseparable from the team's long-term silent efforts. Although the anchors in the live broadcast rooms of the two accounts may not be as successful as Dong Yuhui, the young anchors are also working hard, Gaotu Jiapin fans have jumped to more than 2 million, the humorous anchor Haotian is known by more people, and the orange orange of Xueersi has also been promoted and raised, which makes many people sigh "But hard work, there will be a harvest in the end". Growing up in difficult situations, there will always be a day when you will come out. Just like Dong Yuhui when he became popular, behind it is a solid effort.
Don't "drag on the big things and blow up the big things". It's interesting to see a comment. "It's not Dongfang who selects 'keeping people under the knife', but Mr. Dong's fans who 'robbed the law field'." The reason why many people like Dong Yuhui is because he is like a clear stream from the grassroots, arrogant and humble, relying on his talent and hard work to "get out of the circle". This allows us to see the power of knowledge, and even the shadow of strugglers like you and me.
In the live broadcast room with goods, it is more about giving people fun, rather than shouting "321, on the link". So can Dongfang Selection do without Dong Yuhui?This question is worth pondering. The statement that "Dong Yuhui saved New Oriental with his own strength" is not accurate, but Dong Yuhui's counterattack and reversal of Oriental Selection is indeed indispensable. The relationship between the corporate brand and the anchor IP should be considered clearly at the beginning of the creation and in the process of running in. Once there is a gap, there may be no going back to many things. However, we hope that Dong Yuhui can insist on doing what he likes and continue to bring us warmth, and I hope that anchors like Dong Yuhui can achieve each other with the platform.
The "small composition" set off a big storm, like a "serial", and it really taught many people a lesson.