What is the positioning of the Mondeo?

Mondo Cars Updated on 2024-01-31

Mondeo is a brand owned by Ford Motor Co., Ltd., which was first positioned as a mid-to-large sedan.

Since Ford is an American car company, but in order to enter the European market, as early as 1986, Ford invested 6 billion US dollars to set a new high in Ford's car design costs. On January 8, 1993, the first generation of the Mondeo was officially launched, and this model was composed of the design and technical essence of Ford's European car line, and was an instant hit with the market.

Although the early Mondeo was designed by European designers, it had a typical American car style, with tough, powerful and first-class handling, but the chassis was stiff and the fuel consumption was high, and users had mixed reviews.

The Mondeo entered the Chinese market in 2004 as Changan Ford's second mass-produced model in China, and since its launch on the market, it has won more than 30 awards in China, including Car of the Year, Best Cost-effective Model and Model of the Year. For a while, there was no difference in the limelight.

In September 2007, Changan Ford officially released the third-generation Mondeo, named "Mondeo-Victory". The price range is 1818-23.980,000 yuan, at that time, was undoubtedly very competitive.

However, with the subsequent changes in the market, the Mondeo did not change as fast as consumers expected, and gradually fell behind the times.

In order to save the market, the new generation of Mondeo by the Chinese designer group, for the Chinese market to do a lot of modified design, the current Mondeo is no longer seen to be an American car shadow, such a design is also mixed.

The length, width and height of the Mondeo are 4854 1886 1495 (mm), and the wheelbase is 2850mm, which is an excellent figure in the same class of models. Assembly 15t vs. 20T two engines are available, power and handling are still guaranteed, and the entry-level version has dropped to around 150,000, which is still very competitive.

Related Pages

    What are the imported models of Mercedes-Benz and how are they?

    Mercedes Benz s imported models mainly include Mercedes Benz S Class,Mercedes Benz GLS,Mercedes Benz GLE,Mercedes Benz G Class,etc.These models are di...

    How is the bean dan made?

    Bean Dan is a traditional Chinese delicacy with strong local characteristics,which is loved by people for its unique taste and rich nutrition.The foll...

    How is the bone rak made?

    First paragraph Introduction.In the remote countryside,agricultural tools carry the history of agricultural civilization,and one of the special tools,...

    What is the origin of Sunday?

    Origin of Sunday Sunday,also known as Sunday or Sunday Set,is a weekly meeting day for the Church.It comes from the New Testament record that Jesus wa...

    What kind of platform is Global Sources?

    Global Sources is a well known BB business to business e commerce platform dedicated to providing efficient solutions to buyers and merchants around t...