When it comes to Paris Saint-Germain, the first thing that may come to mind is those shining stars, such as Neymar and Messi. But now, Paris Saint-Germain is more than just synonymous with football, it has become a heavyweight in the fashion industry.
Recently, the Athletic report made me realise that what PSG are doing goes far beyond football. Even with the departure of Neymar and Messi, PSG's clothing sales have not been affected in the slightest. What's even more surprising is that they want to join forces with Nike to open a store in China!As a fan, I was both surprised and excited to see the team I supported so enterprising.
PSG's transformation isn't just on the pitch. Their marketing strategy in apparel has succeeded in attracting a large number of new fans. The club is no longer content with just a football icon, but is pursuing a broader brand identity. Think about it, Paris Saint-Germain's *** is located on the Champs-Elysées in Paris, next to the big names such as Rolex, Dior, and Louis Vuitton, which in itself is a strong statement: Paris Saint-Germain is not just football.
What's even more impressive is that PSG didn't spend a lot of money on marketing, but they were able to achieve amazing results in brand building. It's not just a business act, it's a win for a brand strategy. While PSG have yet to achieve significant success in European competition, their off-pitch commercial income is skyrocketing. Back in 2011, when the club was first taken over by Qatar Sports Investments, PSG could only sell about 50,000 jerseys a year. And now, no matter where you go, you can see people wearing Paris Saint-Germain jerseys. It's all shocking.
According to Deloitte's Currency Union rankings, Paris Saint-Germain has become the leader in world football in terms of business revenue. Last year they set a record revenue of 800 million euros. It's not just a game of numbers, it's a showcase of brand power. Globally, PSG's fan base has skyrocketed, from 500,000 in 2011 to a staggering 200 million. The rate of growth is unbelievable.
U.S. private equity firm Arctos Partners recently acquired Paris Saint-Germain 12With a 5% stake, the deal brings PSG's valuation to 42500 million euros. This figure is not only a symbol of wealth, but also a manifestation of the strength of PSG as a brand. They're no longer content to be seen as just a football club, they're a global brand, just as they want to replicate success stories like the New York Yankees.
Over the past five years, PSG's revenue has continued to grow, thanks to their partnerships with trendy brands such as Dior and BAPE. Of course, the addition of Mbappe, Neymar and Messi has also brought the attention of fans from all over the world to Paris. At the same time, Paris Saint-Germain's cooperation with Nike and Air Jordan has also added more fashion colors to their brand.
Seeing PSG's magnificent transformation, as a football fan, I am not only proud of their skills, but also of the power of their brand on the global stage. Paris Saint-Germain is not only striving for excellence on the football field, but also in the layout of the fashion industry. Their success is not only a victory for football, but also a victory for brand strategy. In the future, I look forward to seeing PSG's achievements in many more areas."