In the last month of 2023, we finally discovered the rumored "Ziwei Star" in internal entertainment - a "pink mouse" with an unattractive appearance has transformed into a new top streamer.
You may not have heard of Loopy (Ruby), but you have probably seen it in the chat box - round pink head, iconic small plate teeth, cute steps, although it has a cute appearance, it has captured a lot of fans with various "crazy anywhere" emojis, and has become the latest Internet "mouth substitute" for countless migrant workers and crispy college students.
There's nothing more to say to people who don't know loopy!(Photo: "Pororo the Little Penguin").
Loopy can even be said to be everywhere. From plush dolls, blind boxes, and pillows, to makeup, hair dyes, cakes, ......Loopy might even look like some of your friends. Unconsciously, a pink storm swept in, and there was always a "loopy" near you, such as a colleague next door who was drinking the same female celebrity's special drink as Hey Tea.
Figure @草莓脆).
It's not a yin and yang weird pink fat man, nor is it a pink crispy starch sausage, it's just that no matter what mood you're in, you can find a new emoji big that perfectly fits your mental state - little beaver loopy. Let's chant together: "Lumen" lives on.
Everything can be loopy
All roads lead to Rome, why am I a mule and a horse?What a squeeze, put you bean sharks. "Received, it's not hard, I deserve it. "I like to eat bitter gourd, it's a little sweeter than my life." "When chatting, just click to send a loopy meme, and everything is in the silence.
At the end of the year, there are many things.,College students who are deep in hell at the end of the semester and "social animals" who are tied to various annual summaries,In the well-behaved and cute loopy,Exhausted a lifetime of creative desire and spoof talent,The "crazy version" loopy also appears frequently in Internet chats:
After all, this ** is loopy?It's literally myself.
With a calm face, he said the most earth-shattering words. (Screenshot of WeChat).
No one is more versatile than Loopy. Before 8 o'clock in the morning, sleepy-eyed sitting in the classroom, ostensibly trying to listen to the lecture, in fact, he had been wandering for a while, this is the morning eight college students loopy;The leader is in a meeting, and it seems that he is seriously writing meeting notes, but in fact he is thinking about what to eat for lunch, which is the diligent and diligent worker loopy in the eyes of the leaderI lay flat for several days, but I chose to comfort myself with "although I didn't do anything today, I still worked myself", which is a bad version of loopy in time.
Some people watch fun, some people look in the mirror. (Figure @名创优品).
After the second creation, Loopy turned into a mocking, crazy, and excited appearance, or sneering coldly, or crying, or with his back to the raging fire, and said cheerfully: "It's all over!."”
CC is a big fan of Loopy, and accidentally became a "fan head". When CC liked loopy, loopy was just a small transparency on the Chinese Internet. At that time, there were still few loopy emojis on the Internet, so she began to try to make her own emojis, avatars, wallpapers, etc. As a result, her social media account has gradually become a gathering place for Loopy fans, which has attracted more than 20,000 followers, and also has 3 Loopy fan groups with a total of more than 1,000 members.
Loopy working at the docks. (Photo provided by the interviewee).
The most popular of CC's self-made works is the loopy emoji, not only friends around me like to use it, but netizens can't put it down, "Maybe it's because the emoji is very practical, and it's cute with a bit of yin and yang." Sometimes I find that the loopy emoji shared by netizens is self-made, and I feel very happy and satisfied."
More and more Internet residents are worshipping the "open door", and Loopy's nirvana has become "crazy talk", but CC can still see through its essence at a glance and never forget the original intention of falling in love with this little pink beaver. Just as Loopy's life-loving and optimistic personality once brought CC infinite comfort, Loopy's secret to capturing people's hearts is actually very simple: "Cuteness can do everything." ”
The new top class refining is a record.
The loopy of the fire is actually a supporting role.
Loopy's full name is Zanmang Loopy, and she is a good friend of the protagonist Pororo in the 2001 Korean national cartoon "Little Penguin Pororo". She is shy, sensitive and shy, and when nervous or scared, she will hold her tail or cover her round face with her hands. Loopy is also a little tsundere, a typical social phobia, in stark contrast to the lively and active Pororo.
The debut of a female star. (Photo: "Pororo the Little Penguin").
At that time, Loopy hadn't received a lot of attention, and Loopy, who was out of the original animation, was in a state of mind in the world of the second creation. Netizens recreated loopy's **, and made it into an emoji with various life sentences, giving it a new character design with a smile on the surface and a cold heart, just like "Niu Hulu Loopy" who finished brushing the copy of Ganlu Temple, which officially began to become popular on social networks.
Just as Huan Huan not only has the beauty of Guanguan, but also knowledgeable and talented, everyone who has an in-depth understanding of Loopy will fall under the versatility of this veritable female star.
In April 2022, Loopy registered a YouTube account, and after just over a year, it has amassed millions of followers. Internet celebrity blogger loopy is anti-shy and introverted in animation, but high-frequency vlogs are released to share daily life with fans, and from time to time he also co-branded live broadcasts with popular stars, popular dance jumps, film and television drama remakes, and variety shows are even more accessible, often live broadcast for 2-3 hours without interruption, which can be described as eighteen kinds of martial arts, proficient in everything.
The road to the top is also indispensable to Loopy's active business. (Picture: Network screenshot).
In March this year, Loopy opened the official account of Xiaohongshu "Zanmang Loopy", which now has more than 400,000 followers. Loopy sometimes plays "Three-Two-One Wooden Man" with everyone, sometimes clumsily flips and dances the current popular dance, sometimes tries to read a book but falls sleepy after a while, and sometimes scrambles to wear contact lenses and perform a big stomach talent.
What's more, who can refuse a female star who loves fans and is full of professional qualities to make herself happy?
It's not too much for a hot female celebrity to take offline endorsements. On Children's Day this year, Loopy and Lele Tea jointly launched watermelon coconut, which achieved 6With a sales volume of 50,000 cups, the limited edition of 4,500 pieces of co-branded pendants was sold out in just one minute. Since then, Loopy has co-branded dolls, blind boxes and other peripherals with MINISO and Bubble Mart, which were sold out immediately on the day of sale, which shows its ability to carry goods.
Figure @汉堡王).
In the international market, Loopy is even more slaughtering. From luxury goods, credit cards, and themed flights, to clothing, hair dyes, condiments, etc., there are all Loopy. As a top female star, of course, the actual achievements in conquering the fashion circle are not less, wearing the top luxury brand Bulgari to shoot "Vogue" magazine, Princess Loopy easily won.
South Korea's Jeju Airlines also customized loopy-themed flights, from the appearance of the fuselage to the passenger manual printed with a full of loopy shadows, which really greatly improved Jeju Airlines' performance that month, and the female star's ability to carry goods was "terrifying".
Hair dye cream advertisements that are also required to be received when wearing wigs. (Picture: Network screenshot).
At this point, Loopy has lived up to her reputation as a top-notch, both national and consumer-friendly. To B and To C, the female star Loopy, who carries the banner of cute economy, chose "all wants".
Everybody is loopy
It's nothing new to turn cute and cute characters into mocking, intimidating, crazy, and weird emojis. In addition to Loopy, who is calmly going crazy, everyone has already seen the yin and yang weird Melody, the fist-swinging Lena Belle, and the sweaty and speechless Mei Yang ......
Who doesn't have a few "calmly crazy" memes in their phone?(Picture: Network screenshot).
It is not unavoidable, and even necessary, to go crazy appropriately.
For young people, going crazy is about "not going crazy". Under the social expectation of not being frightened and moody, when "an emotionally stable adult" has become the benchmark, many people inevitably fall to suppress their emotional expression.
In No One Is Normal: Culture, Prejudice, and the Stigma of Mental Illness, the American anthropologist Roy Richard Grinck argues that "normal" is constructed to fit capitalism's expectations of mass production and consumption. "Normal, stable, mainstream", people, like commodities, are coerced by standardized and formatted concepts, and then transformed into an invisible oppression.
With the blessing of crazy memes, all kinds of burdens in life are melted into the entertainment atmosphere. This is not only a dissipation of pressure, but also a kind of resilience resistance.
Picture: "My Liberation Log").
has no outstanding appearance and cheerful personality, has been living under the halo of the protagonist, can only envy the protagonist's freedom and chic, sensitive, shy Loopy, and many fledgling young people, live like an NPC in the world, Loopy has become the best object of young people's emotional projection.
In this "big cool drama" in which a little transparent turns into a top-notch female star, Loopy is a partner who always treats you with cuteness and sincerity. In front of Loopy, everyone doesn't have to maintain so-called decency, and there is no need to think about complex interpersonal relationships. Like online team building, everyone uses the mouth of loopy to express their inner feelings.
Patch loopy in your world. (Photo provided by the interviewee).
In a life full of uncertainty, there is also Loopy with you to "sleep in difficulty", the world is disturbed, and there are always people who insist on mending the seams.
Young people have long understood that they may not be able to get the leading role on the world stage, but even so, the life of NPCs outside the C position is also wonderful in supporting roles.
Loopy, who seems to be crazy but is actually **, is a young man at this moment, who seems to go with the flow, but is still writing the next chapter of his life story. Whether it is the protagonist or the supporting role, life is also promising.
Written by Zero Zero Fish.
Edit Strawberry Crisp.
Proofread by Lai Xiaoni
Typesetting Ren Xinyang.
Cover @zanmang loopy
Header Figure 00