You probably don't knowThere is a bicycle in this world that is more expensive than a BMW, its brand is louder than Hermes, and its sales are even more amazing than Tesla. This is Giant Bicycle, a bicycle that sells for 20 billion!
The story behind this is a legend of a Chinese boss. He is Liu Jinbiao, a rich second generation who does not like to read, is disobedient, and restless since he was a child, and a businessman who has done various businesses such as canned food, flour, timber, transportation, screws, and fish feedA late bloomer who only started making bicycles at the age of 38.
How did he do it?What kind of hardships and challenges did he go through?Why was his bike able to beat the big international brands and become the world's largest bicycle manufacturer?Today, we are going to uncover this mystery and let you see the true face of this Chinese boss.
1. From OEM to independence, he dares to be tough with his old American employer
Liu Jinbiao's bicycle road was not all smooth sailing. He founded Giant Machinery, which started as a small foundry, providing spare parts and assembly services for Schwen bicycles in the United States. He has no pricing power, no brand, no market, and can only compete at low prices to earn meager profits.
He is not willing to do this little screw, he has greater ambitions and ambitions. He wanted to build his own brand, go out of his own market, and become a leader in the bicycle industry. onYes, he launched his own brand, Giant, in 1981 in an attempt to enter the European market.
This move immediately annoyed the old club in the United States. Shi Wen Bicycle resolutely opposed Liu Jinbiao's approach, believing that he was taking his cake and threatening his own interests. They not only asked Liu Jinbiao to stop Giant sales, but also secretly went to Shenzhen and set up their own foundry, ready to transfer orders to the past.
When Liu Jinbiao found out about all this, he was very angry, he felt betrayed, and he decided to break with Shi Wen's bicycle and start a head-on confrontation with them. He desperately invested more money and manpower to speed up the R&D and production of Giant, improve the quality and grade of Giant, and enable Giant to meet the high standards of Europe.
After several years of hard work, Giant finally gained a foothold in the European market and began to make a profit and winIt has been recognized and loved by consumers. Liu Jinbiao also successfully got rid of the dilemma of OEM, realized the transformation of his own brand, and ushered in a new stage of entrepreneurship.
Second, from low-end to high-end, he dares to face international brands
Liu Jinbiao's ambitions don't stop there, he is not satisfied with small achievements in the European market, he wants to compete with international big names in the global marketHe wanted to make Giant the best bike in the world, and he wanted to make Giant the Hermes of cycling.
In order to achieve this goal, Liu Jinbiao continues to carry out product innovation and brand marketing, he has introduced advanced technology and equipment, developed lighter, faster and stronger bicycles, and he sponsored international events such as the Tour de France, which has enhanced the popularity and influence of GiantHe also launched a high-end FNIX series that caters to the needs and preferences of different consumers.
Liu Jinbiao's efforts have not been in vain, and Giant's products and brands have been recognized by the global marketGiant's sales and revenue are constantly growing, Giant's market share and ranking are constantly improving, Giant's bicycles have become the first choice of many professional players and cycling enthusiasts, Giant's bicycles have become a kind of social hard currency, and Giant's bicycles have become a symbol of luxury.
Liu Jinbiao successfully completed the leap from low-end to high-end, and he successfully had a hard encounter with international big namesHe succeeded in making Giant the world's largest bicycle manufacturer, and he succeeded in making Giant the Hermes of the bicycle world.
3. From tradition to innovation, he dares to fight hard with emerging forces
Liu Jinbiao's story is not over, and he still faces new challenges and opportunities. With the change of the times, the bicycle industry is also undergoing profound changes, new technologies, new models, new consumers, have brought new impact and impact to the bicycle industry.
Liu Jinbiao was not intimidated by these changes, he was not confused by these changes, he was not lagged behind by these changes, he dared to fight hard with emerging forces, and he dared to use innovative thinking and actions to deal with these changes and seize these opportunities.
He has actively laid out emerging fields such as new energy vehicles, intelligent travel, and shared bicyclesHe continues to introduce new materials, new technologies, new designs of bicycle products, he closely follows the needs and preferences of consumers, he creates a more diversified, personalized, differentiated bicycle brand.
Liu Jinbiao successfully completed the transformation from tradition to innovation, he successfully fought hard against emerging forces, he successfully kept Giant as a leader in the bicycle industry, and he successfully made Giant an innovator in the bicycle industry.
Fourth, from China to the world, he dared to stand up to history
The story of Liu Jinbiao is the legend of a Chinese boss who used a bicycle and sold it for 20 billion!He used a bicycle, a hard-hitting Chinese boss, and finally raised his eyebrows!He used a bicycle to show the charm and strength of Made in China!With a bicycle, he has won the respect and trust of the global market!
His story makes us feel the courage and wisdom of the Chinese boss, his story allows us to see the innovation and enterprising of the Chinese boss, his story makes us admire the persistence and hard work of the Chinese boss, and his story makes us proud of the achievements and glory of the Chinese boss!
His story also brings us inspiration and encouragement, and his story tells us that as long as we dare to be tough with our old American clubs, dare to compete with international big names, and dare to fight hard with emerging forcesIf we dare to confront history, we will be able to create our own miracles, we will be able to realize our own dreams, and we will be able to become our own heroes!
This is Liu Jinbiao, this is Giant, this is the Chinese boss, this is Made in China!