One person and one sentence cheer for the graduate school entrance examination Tesla has no advantage
I think there is a sentence Li Bin said very right, in the current domestic market, Tesla definitely does not have any advantage in the smart car machine.
The blessing of independent brands in smart cars is almost obsessive.
Whether it is the propaganda of the sky or the self-research of the heavy investment, the PK of the smart car machine in the domestic market has already entered the white-hot stage in advance.
It is precisely because we are too good that between the "rigor and safety" of foreign car companies, the intelligent car machine of our own brand has become a unique existence in the industry.
From Huawei to, from Ali to the self-developed car companies, the market has finally been instilled by these big manufacturers until it is ripeNowadays, a new generation of consumers can almost use the wake-up of "Hello, xxx", and it seems that only such a wake-up series can open up this group of users' understanding of electric vehicles.
It's very interesting to chat with Xiaopeng sales, based on the current influence of Xiaopeng Motors' intelligent car machine in the first echelon in China, Xiaopeng's sales are complacent when they talk about the car machine.
They told me, "It's no longer a challenge for them to sell cars to young people, since the X9 started pre-sales, their eyes are focused on users in the 40-50 age range, if they can be interested in smart cars and get started quickly, this is the victory of Xpeng Motors." ”
It is conceivable that when the basic functions of a car can be recognized by language, and there is no need to try to use too many wake words, the system can accurately identify which words are you talking to it, and can respond to you quickly, all this, shouldn't it be a surprise?
Among the current tried models, it is no exaggeration to say that the Jiyue 01 is the fastest vehicle system for recognition tasks and operation tasks after waking up, and the system that is almost synchronized with the sound source is really surprising.
Xiaopeng's car machine does not need to wake up, and it can be operated at any time, which once again made me feel the power of the autonomous intelligent car machine.
And all this is almost incredible in the eyes of foreigners, and their blue-gray eyes are full of amazing.
What about Tesla, which was once regarded as the "god of benchmarking" by many car companies, after experiencing the rise of its own brand, his series of operations are occasionally incomprehensible. Contrarian price increases, and then price reductions, Tesla's marketing will always be the wind that cannot be grasped, perhaps this is the reason why some people love it.
In September this year, the new version of Tesla's Model 3 was officially released and pre-sales beganMany years later, Tesla Model 3 finally remodeled, whether it is for the Chinese market or Tesla models themselves, the arrival of the new version once again makes the market feel the charm of Tesla.
However, there are still many people who have no waves in their hearts, just because after seeing too many self-owned brand car machines, Tesla's OTA software version has upgraded more than ten car machine functions, and gradually failed to impress contemporary young people.
Tesla has improved Chinese speech recognition capabilities: there can be more simple spoken Chinese commands;A major upgrade to the route planning function will provide a better route by obtaining the real-time road network status of the map in a timely mannerThere is also a green light sound and updated Himalayan updates, and the control experience has been upgraded. The main operation page is optimized.
Others have updated the manual app, Sentry Mode, headlights that turn on automatically when the windshield wipers are activated, and more.
Rumor has it that when the CEO of an independent brand saw these optimizations, they laughed.
These most conventional OTAs are actually the biggest advantage that Tesla's Model 3 refresh currently gives to Chinese users, but the market does not think so.
Indeed, Tesla's current car machine advantages in China meet the needs of Chinese people, but this is not all.
FSD (Full Self-Driving), full self-driving has always been Tesla's killer feature, and Tesla has also opened the door to the high-end market of electric vehicles with FSD.
In the early days of electric vehicles, Tesla reshuffled the Chinese auto market with high-end and intelligence. However, the biggest reason why FSD could not enter the Chinese market as it wished was that Tesla did not adapt to local conditions.
In the domestic market, the assisted driving system of car companies is basically inclined to radar + camera + high-precision map (de-high-precision map), while Tesla's years of precipitation, he is more inclined to the camera + neural network (self-taught Xi) scheme.
Although this is not the focus of our discussion, it has been confirmed from the perspective of the assisted driving system that Tesla is not domestic after all, and it will never change anything for Chinese users in terms of underlying cognition.
Soon, when Huawei, Xpeng, Ideal, and NIO's own smart car machines gradually followed, we began to Xi these systems tailored to the current market and needs, and found that the relationship between the "interaction layer between users and vehicles" may be what Chinese users need.
Increasingly smooth systems provide a breeding ground for domestic brands.
Huawei has entered the automotive industry strongly, holding the Hongmeng system in its hand, and vowing to "expell" Tesla from China.
Compared with other independent brands, the advantage of Wenjie also comes from the matching of Hongmeng car machine and mobile phone, but once you are an Apple mobile phone, the experience will be reduced by half, which is also the original words of Wenjie sales.
But as a user of an Apple mobile phone, will you really buy a Huawei mobile phone because you like to ask the world?
I am afraid that the probability of this is not too high, because the underlying logic of using digital products has changed, and it is difficult to convince over time.
But cars like Xiaopeng and Ideal don't need to think about mobile phones at all, and their core playing style still comes from the "interactive layer" itself.
When the perception of the car becomes the controller in your cognition, and the task can be completed through daily voice communication, our physical and mental pleasure will immediately come to our faces.
I think this is the charm of vehicle-machine interaction.
In fact, Tesla also has its own car machine, which is not famous compared to Xpeng, Ideal, Weilai, and Huawei. But it's not about fame, I'm talking about openness.
As a part of the intelligent car machine, it is inevitable that it will be fully functional.
But Tesla is not, and many functions still need to be used at a cost. There was also a news report on November 16, "Tesla's recent software update hints that its front seat heating and wiper heating will soon become a paid subscription feature." "In the domestic market, the smart car machine is almost completely open, not only open, but also send you traffic, all kinds of listening to songs, film and television, game APP can be **.
Some car companies will also launch traffic buyout services to ensure the smoothness of using the car machine.
These completely different feelings of use also make Chinese users feel the charm of their own brands again, and it is obvious that the more volatile the market, the higher the PK value, which is the benefit of consumption.
Tesla does not have an advantage, Li Bin has a deep feeling when he thinks about this sentence.
China's new energy vehicle market is so huge, we started another car market with electrification, even though overseas ** reports, our new energy road has gone astray.
In their view, the safety and efficiency of the car are fundamental. But perhaps they also ignore that the lowest logic of our smart car machine is safety.
And interaction is the power given to China in the era of intelligence.
It's like we, who have been using mobile phone payments, and it's hard to imagine that we still need to use currency in European countries;They also need to prepare coins to cope with parking fees, bus fares that come at any time.
Overly rigorous and conservative, they seem to be beginning to show fission in a new era, and in the automotive industry, this fission is particularly striking.
It is no exaggeration to say that the usage rate of smart car machines is widening the distance between us, and I think they should be alert, such as Volkswagen.
If it weren't for the rapid reduction of market share, Volkswagen would not have joined hands with Xpeng to build products, which is a prime example. Adapting to the rhythm of the Chinese market will inevitably require faster growth, and we allow Tesla to exist like this, and this existence will eventually become a reason for us not to benchmark ourselves.
Sister Xiaohua.
Figure Network.