OPPO brings together developers from all over the world through the ColorOS Global Maker Competition, providing them with a stage for technical support and innovation. And behind this, the outside world has also seen that OPPO has formed a complete set of playing methods and systematic output.
Wen Youyong. Edited by Zhou Luping.
As an important part of the implementation of the OPPO developer ecosystem, OPPO has promoted the construction of the ecosystem through the Global Maker Competition for three consecutive years.
On December 11, the finals of the OPPO ColorOS Global Maker Contest came to an end in Kuala Lumpur. This one ended with "".Pantanal: Ubiquitous Service, Smart LifeThe competition lasted for more than 150 days and finally attracted the whole worldMore than 50 countries and regionsofMore than 200 teamsApplication.
Ecology is one of the keys to the success or failure of a software system. OPPO's original intention of holding the ColorOS Global Maker Competition has been very clear, by encouraging participants to Xi learn the Pantanal system, explore smart services in related scenarios, and carry out scenario scheme conception and interactive form design, and finally attract more and more developers to integrate into the ColorOS ecosystem.
The ColorOS Global Maker Competition for three consecutive years has also allowed the outside world to see OPPO's efforts and overall ideas in building an ecosystem.
Who will mend the torn world
27 billion, which is the number of device connections for IoT in the world that IoT Analytics expects in 2025. 2.58 million, which is the number of apps on the shelves in China disclosed by the Ministry of Industry and Information Technology at the end of 2022.
Behind these two huge figures, on the one hand, it means that there is no doubt that the trend of all things are integrated, but on the other hand,In an ever-evolving intelligent world, fragmentation is ubiquitous, and services are not readily available
For users, there are many smart devices that they come into contact with every day, including mobile phones, tablets, smart watches, PCs, cars, etc., but these terminal devices are also fragmented between different brands or even under the same brand, and information and data cannot be flowed, which is basically a single intelligence. Outside the device is the fragmentation of applications, even in the same terminal environment, data and services are scattered among various applications, and frequent switching between different applications is required.
The separation of devices and applications is also causing problems for developers. The person in charge of the silver award project of the ColorOS Global Maker Competition, "and the benefits of the car", told the front line of digital intelligence that they are currently facing several major problems:
One isFaced with the problem of multi-terminal adaptationCross-platform development requires the use of multiple programming languages and technical frameworks, increasing the complexity and cost of the project.
Second, with the diversity of business scenarios, it is timelyIt is necessary to customize the design of functions and interfaces for different devices and application scenarios, which puts forward higher requirements for developers to innovate.
Third, after the product is done, it faces a large number of users and equipmentHow to accurately push relevant services based on user behavior and interests is also a challenge。Moreover, in the context of the Internet of Everything, services may need to be distributed through multiple channels, and a unified service management and distribution mechanism needs to be behind it. In order to ensure the quality of service distribution, it is also necessary to establish an effective monitoring mechanism to facilitate the timely detection of problems.
Fourth, with the more frequent data exchange between devicesHow to ensure data security and privacy has become the focus of public concern
These pain points of users and developers are attracting more and more attention. Domestic manufacturers are working hard to solve the problem of equipment and application fragmentation.
WhileThe original intention of the self-developed Pantanal smart cross-terminal system launched by OPPO in 2022 is also to solve the problem of cross-terminal interconnection and ubiquitous services in the form of middleware.
For example, the champion project of this year's Maker Competition is the "n**opp" developed by the Malaysian team end2end, which is an application that provides cross-device support for transportation and services.
Problems such as ecological differences, system incompatibility, and large differences in hardware levels between devices often require users to spend more energy constantly switching devices and applications to obtain services. Zhang Jun, general manager of the OPPO Software Innovation Center, said that relying on the Pantanal systemNatural interaction, contextual awareness, service assemblytechnical capabilities, the user's interactive experience will be more intelligent and natural.
The intermingling of all things under the Pantanal system
Imagine these scenarios: when you arrive at the airport, your mobile phone or other smart device will actively pop up to remind you of your flight information;When the meal arrives, I will take the initiative to recommend a nearby restaurant for youApproaching the rush hour, it will take the initiative to remind you to call a taxi in advance. When you have important information, the system will remind you through the headset;When you're watching a movie, the system will prompt you in the form of a capsuleWhen you're working out, information flows to your smartwatch, so you won't miss out on important information or be interrupted frequently.
These are the many scenarios depicted by OPPO at the ColorOS Global Maker Competition, and they are also the smart life service experience that the Pantanal system is already supporting.
Behind the transformation from "people looking for services" in the past to "services looking for people" to the current "services looking for people" is the full release of the technical capabilities of the Pantanal system in cross-terminal interconnection and ubiquitous services.
For example:In terms of wisdom across endsBreak the data barrier through one OPPO account and realize a comprehensive upgrade of data collection, cross-terminal call, and migration, including:Dual 5G communication sharing, portable workbench, transfer stationand other products.
Taking the newly launched transfer station as an example, users only need to press and hold two fingers on ColorOS 14 to realize global information collection such as ** and text, and then quickly drag it to the transfer station, and call it at any time on multiple terminals such as mobile phones, tablets, and folding screens, so as to realize cross-device information sharing without switching back and forth between different devices.
The premise of implementing ubiquitous services is that you need to have enough understanding and judgment of user scenarios, such as weather, geographical location, etc., so that you can accurately identify user needs based on deeper learning Xi. Therefore, the rich situational awareness capabilities of the Pantanal system are also providing more meta-judgment basis for user intent understanding.
Relying on situational awareness, as a local life service platform that provides consumers with nearby food discounts, it aggregates discount and preferential information from nearby shopping malls. The logic is to automatically recommend discounts from nearby merchants to users based on their location information.
The situational awareness capability of the Pantanal system helps to establish a more accurate correlation between POI (point of interest, that is, the location point of each merchant in the geographic information system) and the coupons, and realizes multiple effects such as attracting new users, promoting activation, retention, and conversion.
It greatly reduces the cumbersome process of finding coupons in multiple applications in the past. The person in charge of Heke Peripheral Hui said that the first scenario of Heke's design is to recommend corresponding services based on the user's location, user Xi and time. And with the continuous accumulation of user portrait data, this recommendation will become more and more accurate.
Compared to the beginning of the release,The Pantanal system's situational awareness has been greatly improvedThe perception of scene fences has been improved to 12+ (including scenic spots, stores, buses, etc.), the perception accuracy has been increased by 3-10%, the timeliness has been increased by 30%, the power consumption has been reduced by 20%, and the geofence learning Xi cycle has also been greatly shortened, from monthly to daily.
After perceiving the user scenario, what information to push and how to push the information are tested by the assembly and orchestration capabilities of intelligent services, and behind it is the intelligent decision-making engine of the Pantanal system.
For example, OPPO launched it on ODC23Fluid cloudsBy integrating and unifying the time-sensitive services and multiple interactive forms in the system, the information flows on demand, and provides users with a natural and coherent service experience through multimodal methods such as vision, hearing, and touch. In the past, third-party application services and system services had their own set of push methods, but now they are unified to interact with the "fluid cloud". It has a set of service assembly logic, which will be presented in three forms: bubbles, capsules, and cards according to the information content and priority of different services.
The blessing of AIGC technologyThe Pantanal system's ability to provide cross-terminal and intelligent services has also been qualitatively improved.
Last year, the top three places in the OPPO ColorOS Global Maker Contest were all related to AI. For example, beaubiquity, the champion project of the year, used multi-terminal interconnection and image recognition technology to help makeup whites draw the same makeup looks as celebrities. The AI analysis and recognition capability can simulate and analyze the whole set of makeup steps, judge whether the makeup dosage is accurate and makeup skills, and remind corrections in time.
But this year, with the rise of the large model craze, the AIGC technology paradigm has been upgraded. On the one hand, large models have a natural advantage in natural language understanding, allowing AI to understand user intent more accuratelyOn the other hand, the Pantanal system decouples the entire system into atomic services. The combination of the two makes the invocation and recommendation of these services more intelligent.
The Pantanal system has formed a new intent-driven framework, which can deeply understand the current needs of users from multi-dimensional variable information such as user contexts, contextual conversations, and ongoing events, and promote the system to automatically integrate and assemble its own services and third-party services.
Through this OPPO ColorOS Global Maker Competition, the above-mentioned capabilities of the Pantanal system are also open to developers around the world, including the above-mentioned "Fluid Cloud", has also supported overseas developers to call, provides adaptive interaction frameworks and developer tools, supports all-in-one template writing, and realizes multi-terminal adaptation in one development.
These services have already begun to be implemented overseas。In response to the growing demand for outbound travel from Chinese mainland users, the Pantanal system can push overseas Internet access services, time difference reminders, exchange rate reminders and other rigid needs of overseas travel to users.
OPPO has also reached a cooperation with TripAdvisor, a global travel service provider, to recommend global destination hotel lists, attraction guides, food and beverage lists, etc. In the future, OPPO will cooperate with more overseas developers to serve outbound users in Chinese mainland and expand new increments.
OPPO is even helping domestic developers go overseas, providing "full-scenario, localized, and multi-resource" solutions. The person in charge of the team revealed that the market is still in China, but with the support of the Pantanal system, there is an opportunity to expand its business overseas in the future.
How does a virtuous ecology come about?
OPPO brings together developers from all over the world through the ColorOS Global Maker Competition, providing them with a stage for technical support and innovation. And behind this, the outside world has also seen that OPPO has formed a complete set of playing methods and systematic output.
First of all, OPPO has built a solid foundation capability of the Pantanal system, and has done a lot of simplified work and a friendly development environment for developers.
More efficient development and lower-cost access are common demands of developers. Now the entrance is becoming more and more abundant, and there are more than 40 positions in the Pantanal system alone, and the form of service circulation includes capsules, bubbles, cards, etc., which tests the adaptive ability of the system. The service development framework of the Pantanal system can achieve one-time development, multi-device and multi-entry self-adaptation, realize the rapid adaptation of ubiquitous service forms such as desktop cards, fluid clouds, and widgets, and reduce the cost and effort of development.
In addition, the new developer IDE integrates the integrated development environment of Pantanal-related modules, providing multiple business module options, significantly reducing costs and improving efficiency for developers. At the same time, it also implements consistent rendering across platforms, multi-portal, and cross-device real-time preview, so that developers can quickly obtain and verify the results.
At present, the Pantanal system provides developers with 200+ context-aware capabilities that can be quickly called, 23+ templates across 11 industries, various efficient UI description syntax and low-quality development tools, reducing the development workload to a minimum of 1 man-day.
The person in charge of the Pantanal system said that the IDE page of the Pantanal system is very clean and tidy, and there are functions such as syntax highlighting, **prompts, and error log output) in the development process, which makes the overall development not only smooth, but also improves efficiency and reduces bugs.
The second is in addition to technical supportContent support is also provided to developers, including continuous live broadcast of developers throughout the year, the formation of a developer community, the development of salon activities, and the establishment of a special developer school section on the official website of the open platform.
The third isCo-built with industry, academia and researchFor example, in order to build a Pantanal technology base, OPPO has built 15 Pantanal system-related joint laboratories with a number of world-class R&D universities. In addition, OPPO has also sponsored the National College Student Software Innovation Competition for many years, consciously cultivating talents from the source of colleges and universities. OPPO has sponsored the National College Student Software Innovation Competition for many years, focusing on software application innovation in the context of the integration of all things, motivating outstanding college students, and preparing future software innovation and ubiquitous service talents for the Pantanal system.
Fourth, toMaker competitions and other forms attract developers from all over the world to participate and jointly explore smart services and cross-terminal interconnection scenarios。This is the first time that the team has participated in such a project overseas, and in the process of communicating with other projects, it is also inspiring some ideas related to intelligent services. For example, the champion team of the maker competition does service push around the travel scene, based on ubiquitous service cards, and reminds the station, and the reminder methods can be very diverse, which may be a card or capsule, or a voice broadcast in the headset.
Some of the new interactions really give us a lot of inspiration. The person in charge said. Every year, OPPO connects developers around the world through competitions, allowing them to collide with countless sparks related to smart services without having to touch the complex underlying hardware.
It is also under these systematic efforts, after more than a year of technology and capability precipitation, the Pantanal ecosystem has been recognized by more and more developers. At present, the OPPO open platform has brought together 320,000 developers and 750,000 creators around the world. In the country,OPPO and Meituan, Ctrip, Air Travel, NetEase Cloud**, Alipay, AutoNavi Map, Xiaohongshuand so on to reach an ecological partnership;Overseas,TripAdvisor, Grab, Snapchat, Spotify, Zamato, Swiggyand other leading enterprises in the industry have also joined the Pantanal ecosystem. OPPO's smart services have covered local life services, travel, entertainment, office and other fields.
Since OPPO positioned the integration of all things as the company's strategy, the outside world can clearly see that ColorOS has made a series of actions and determinations around the integration of all things over the years. The construction of a benign ecosystem requires long-term and comprehensive cultivation, not only for the platform to consolidate the foundation capabilities, but also for countless developers to build and co-create, so that users and developers can truly benefit.