Regarding the pricing of Xiaomi cars, Lei Jun stated again, Lei Jun said that Xiaomi cars are indeed a bit expensive, but the specific ** internal has not yet been determined, it is estimated that it is being entangled, Lei Jun may be convincing everyone to sell cheaper, but Lei Jun also said that there are expensive reasons, Xiaomi cars will exceed expectations in terms of experience.
Xiaomi cars benchmark Porsche and Tesla, benchmark Porsche's driving experience and hardware, benchmark Tesla's intelligence, According to the meaning of Lei Zong's words, it seems that Xiaomi Suqi is positioned relatively high, and the possibility of less than 200,000 must be gone, judging from the configuration of Xiaomi Su7, even if it is estimated to be low, it is not less than 250,000, and the top configuration is at least 300,000.
The first pricing of Xiaomi cars is crucial, if it is too low, it will become a low-end brand, and a relatively high price will be more conducive to the high-end positioning of the brand. Besides, if the ** is low, with Xiaomi's climbing production capacity, it should not be able to meet the demand of the market.
But ah, I have another one here, however, Lei Jun said that it is a bit expensive, I think I am afraid that it refers to high-end models.
Just like when the Xiaomi Mi 10 ultra was sold to 6000+**, it was also a bit expensive for Xiaomi at that time, but this might as well be sold for 3000 for the ordinary Xiaomi 10, which is still a cost-effective mobile phone that everyone can afford.
In addition, this year's Xiaomi 14 press conference, Lei Jun also said that it was expensive, but the 14 did not increase in price, although it was claimed to be the last time.
So my conclusion is:
The cost of su7 may not be very cheap, but Lei Jun's expensive, more to make everyone feel that it is worth it, rather than selling it to everyone, but don't think about hundreds of thousands.
The previous poster said to be surprising, but how to be surprising?It's up to tomorrow's press conference, to see how Xiaomi turns the car into a part of the Mi home smart ecology, and how Xiaomi turns the car into an extension of the smart home.
The automobile industry is a capital-intensive and technology-intensive industry, expensive without sales, cheap without profit, people outside want to come in, people inside want to go out, involution so far, there have been many new cross-border car manufacturing forces have ended up without a problem. The arrival of Xiaomi Su7 is only the first step in a long march, and those who should come will come.
I heard that tomorrow's press conference will be three hours long, and it seems that there is a lot of content, so I said that I am looking forward to it, and I will know more about Xiaomi Su7 tomorrow.