I remember that in the spring of two years ago, Ma Yun, Liu Qiangdong and Huang Zheng, the bigwigs in the e-commerce industry, announced their retirements one after another, which sparked heated discussions. Everyone talked about it, or regretted it, or doubted it. However, I said to everyone at the time, don't be too anxious, don't be naïve. And then you see, two years have passed, and what has been the result?The only ones who really got rid of the CEO status are Daniel Zhang of Alibaba and Xu Lei of JD.com.
I think we can put this ** topic aside for a moment, because something more interesting has happened recently. That is, both Jack Ma and Liu Qiangdong spoke on their respective internal company forums. The fuse that triggered their voice was inseparable from the company Pinduoduo.
Let's rewind a little, Pinduoduo's third-quarter earnings report, which was released not long ago, can be described as a hard candy. Its revenue has doubled, and its net profit has increased by about 50%. To be sure, Alibaba and JD.com have not performed as well as they could have done in overseas markets, but Pinduoduo has actually merged overseas markets and is also making a big splash in the local lifestyle sector.
So, why Pinduoduo can do this, many experts and ** have done in-depth analysis **. It can be summarized that Pinduoduo knows how to meet the needs of customers, including reasonable, convenient purchase, worry-free return and so on. I would like to mention that this is by no means a new issue, and it could even be said that it does not stop there.
Both Jack Ma and Liu Qiangdong gave positive feedback when they responded to the concerns raised by employees. Mr. Ma said that Alibaba has problems and needs to be changed. What did he propose?The era of AI e-commerceWake up, Mr. Ma, the era of e-commerce has passed. Liu Qiangdong also admitted the problems of JD.com, although he was a little trembling in the car, he still wrote a lot of words.
We can roughly boil it down to the fact that we need to change, whether it's traffic-based or retail-based. Whether this change will actually come, we need to continue to observe. But, no matter what, we're going to change.
* May focus on criticism from bosses. I can understand that, after all, the self-criticism of the bigwigs is easy to resonate with. But I would like to remind those employees who have worked hard for the company that you should also pay attention to every word they say when listening to the criticism of your boss. Every word, every tone, even every comma they have may be relevant to your future.
After praising Pinduoduo's decision-making, execution and efforts, Mr. Ma said that he was willing to pay the price and sacrifice for the organization. Liu Qiangdong was self-criticizing for poor management, saying that he would not lie flat and hoped that others would not lie flat.
Currently, JD.com employs more than 500,000 people, and Alibaba employs about 230,000 people. In comparison, Pinduoduo has only 130 thousand. This calculator on the phone for the bosses, what does it mean in terms of cost, sacrifice, massiveness, and inefficiency, there is no need to repeat it. Therefore, it is a reminder that all our employees need to understand and adapt.