Dong Yuhui's new live broadcast account has been released, and the account name is the same as the company's name, both of which are "walking with Hui". In just two days, the number of fans of the account has exceeded 1.6 million, and I have to say that Dong Yuhui's influence is indeed extraordinary.
I don't know if you have thought about such a question, even if Dong Yuhui's new live broadcast account has fans rising fast, it may be around 5 million, but the number of fans of Dong Yuhui's personal account has exceeded 23.5 million. Whether it is the number of fans or the credibility, Dong Yuhui's personal account will be more trustworthy.
Thinking from the perspective of making money, Dong Yuhui should use his personal account to bring goods live, after all, it may be faster to make money, why should he go far?
The amount of information contained here may be a bit large, which is also the optimal answer given by both parties from mature business logic.
Clause.
1. Dong Yuhui is a person with an "emotional cleanliness". Of course, Dong Yuhui also wants to make a little more money, after all, who would be afraid of having more money?What's more, Dong Yuhui is still a "creative generation", this kind of person is the most insecure, and they need more money to gain a sense of security.
Although Dong Yuhui has said many times that he does not have such a high pursuit of material. But which child from the countryside would choose to stop when he had the opportunity to make the family flourish?
However, in terms of making more money and keeping the same action, Dong Yuhui still hopes to leave a pure habitat for fans. He doesn't want fans to think he's a mercenary person.
Although Dong Yuhui's personal account has many fans, so far, he has not posted a single advertisement, nor has he carried out any live broadcasts. It is equivalent to Dong Yuhui guarding a golden mountain, but he did not take any golden beans from it.
Speaking of which, I thought of Meng Yutong, who used Dong Mingzhu to gain huge attention. In essence, Meng Yutong and Dong Yuhui are in the same situation, both of them became popular through the company's arrangement and gained fans and traffic. Dong Yuhui resisted his inner desire and did not use his account to cash out. Meng Yutong wanted to use the current traffic to quickly monetize. This is the difference between the two people, which also determines that Dong Yuhui will go further than Meng Yutong.
If Meng Yutong is not so eager to cash in, but focuses more on Gree, then Meng Yutong will also gain connections and friends that are no worse than Dong Yuhui.
Clause.
Second, Dong Yuhui's account has become a live broadcast account, and there are endless troubles. At present, Dong Yuhui's account is a personal account and does not belong to the company. Dongfang Selection can negotiate with Dong Yuhui to let Dong Yuhui's personal account be placed under the company's name. Theoretically, the company and Dong Yuhui are win-win. But after experiencing the infighting between Dongfang Selection employees and Dong Yuhui, the company also realized the power of Dong Yuhui's fans, even if the company finally paid Dong Yuhui to buy this account. It is difficult to ensure that Dong Yuhui will not part ways with Dongfang Selection.
In case, Dong Yuhui and Dongfang Selection are separated after a year, then fans will definitely shout for Dongfang Selection to return Dong Yuhui's personal account. Even if Dongfang Selection posted evidence that the company had acquired the account, fans would think that Dongfang Selection took advantage of Dong Yuhui. In the future, the phenomenon of ripping will happen, and it is better to start again. Otherwise, there will be a phenomenon of two empty numbers.
The new account is bound to the account of Dongfang Selection's subsidiary, and even if Dong Yuhui leaves in the future, he will leave the company's account, which is an industry rule, and netizens have nothing to say.
Clause.
3. The new account plays a screening role. Whether the value of an account is high or not depends not on the number of followers, but on the stickiness of the fans. An account with millions of followers with high fan stickiness is not inferior to those accounts with 30 or 40 million followers at all.
We can think about who are still following Dong Yuhui to a new account after such a turbulent month?Most of them are Dong Yuhui's iron fans, or mothers-in-law. They buy things not because the product is good, but because the person who sells this product is Dong Yuhui, even if Dong Yuhui sells it more expensive than other live broadcast rooms, these people are willing to buy it.
Think about it, where do we go to find fans of such high quality?It's just a little golden bean with a golden light.
If nothing else, when Dong Yuhui broadcasts live on the new account, the popularity of the live broadcast room will often remain at the level of 100,000 plus, and the large number of Dongfang selected more than 30 million fans is only 40,000 or 50,000, and only when Dong Yuhui is there will be 100,000 plus.
Anyway, Dong Yuhui's people were set up, and the bad guys let Yu Minhong and Dongfang Selection do it.
In the short term, there is no suspense that the sales of Dong Yuhui's new account will exceed the company's main account. In the long run, whether the live broadcast sales of Dong Yuhui's new account can exceed that of the main account depends on whether Dong Yuhui's mother-in-law really supports it or supports it verbally!
It's the best of times, but it's also the worst of times, with disruptive innovation and new business models, the whole world is your stage!
In the world of new business, there are no eliminated industries, only enterprises that have been subverted, and now all business competition will focus on "subversion and reconstruction".
A company or a boss is doomed to fail early if it lacks the ability to subvert and restructure.
Remember: there is no imagination without innovation;Without imagination, how can you be competitive;If we want to break through, we must subvert the original business model and reconstruct a new business model!