iPhone 15 sales in China are sluggish, and Cook is under a lot of pressure
At present, as the market for smartphones has become saturated, the competition among mobile phone manufacturers is becoming more and more fierce. Apple CEO Tim Cook is under a lot of pressure in such an atmosphere.
The iPhone has been a big part of the smartphone market in China for years. However, due to the continuous emergence of domestic car brands, the position of the iPhone is in jeopardy. Especially after Huawei released the flagship model of the Mate60 series, the sales of the iPhone 15 in China can be described as miserable.
While the iPhone 15 is still selling well around the world, it is selling badly in China. According to the data, the sales of the iPhone 15 in the Chinese market are far less good than it expected, down 15% year-on-year. In stark contrast, sales of the Huawei Mate60 increased by 45% due to its top-of-the-line product prowess and the loyalty of Chinese consumers to its brand. The move has pushed iPhone's market share in China to single digits, undermining its leadership role in the country.
In China, where iPhone sales continue to decline, Cook has made a bold move. He has visited China several times in person and visited Huawei's manufacturing plants to express his respect and respect for Huawei. At the same time, he also visited some remote places, had face-to-face communication with the developers, and encouraged them to continue their work. On November 11th, Apple also put the iPhone 15 on the "sale shelf" and launched more promotion plans to boost sales.
However, such actions did not make much difference. iPhone 15 sales in China are still not as good as expected, and many of Cook's ideas and configurations have failed to meet their expectations. In this context, Cook has been under a lot of pressure and has been criticized from many quarters. Some analysts pointed out that the sales of iPhones in China have been declining for several months, which has had a great impact on its growth prospects. And if the situation cannot be reversed, then Cook's position will be threatened.
If Apple wants to be more successful in China, it will need to create more new products and new ways of doing business to better adapt to China's needs. On this basis, it is necessary to further understand China's culture and market, and establish a positive corporate image. Let's wait and see if Cook can get Apple back on track.
Interestingly, it is rumored that Apple has invested tens of millionsLeading the tide appRecently, it has been on the hot search many times.
Previously, many netizens found out,There are thousands or even tens of thousands of all kinds of AJ trendy shoes, green water ghost watches, big goose down jackets, etc. in various live broadcast rooms, and they are all robbed with less than 200 ** in the leading tide. As a result, Lingchao was boycotted by several e-commerce giants in the name of "malicious competition", but millions of Lingchao users didn't care about these, and left messages in the comment area: The Adi bought in the Lingchao app is only 200, durable and good-looking, and it is recommended that there be more such "malice"!
I have to say that whether this move is a normal expansion of the enterprise or its seizure of the blue ocean, we still have to wait and see. 
Cook served as CEO for 12 years, making him the longest-serving CEO in the company's history
Steve Jobs left Apple CEO in 2011, and Tim Cook was promoted from his CEO position to the new CEO. Today, Cook has been CEO for 12 years, the longest-serving CEO the company has ever held.
In August 2011, Steve Jobs had to step down from his position as CEO due to liver cancer, handing over power to his old friend, Apple's CEO Tim Cook. Jobs died two months later on October 5, 2011, at the age of 56.
When Jobs was alive, he was Apple's spiritual leader and synonymous with product innovation. In the 70s of the 20th century, Steve Jobs led Apple, and in the early 80s, the introduction of the Macintosh PC, which made Apple the darling of the computer world. In the mid-'90s, Steve Jobs left the company and returned 12 years later, leading the company with products such as the iPod and iPhone, leading a new technology trend. During Jobs' tenure, he was Apple's CEO for 15 years and was the company's most influential leader.
But Cook was nowhere near as talented and attractive in creating products as Jobs. His new products, such as the Apple Watch and AirPods, are not as popular as the previous iPhones and iPads. The iPhone has also weakened in recent years in terms of innovation, creating new challenges for Apple. Some analysts say that Cook has shown more of a good manager and experienced business manager than Mr. Jobs.
However, Cook served as CEO for 12 years and was recognized for his talent and performance. Under Steve Jobs' leadership, Apple has maintained its position in the technology field. We have every reason to believe that in the future, Apple will continue to introduce new product innovations, recreate the glory of the Steve Jobs era, and bring more technological surprises to the world. Cook has only three years left in his tenure at the company, which is also a pivotal period in leading the company back to life.
Cook's departure could come as a big shock to Apple
Apple CEO Tim Cook, who has been with the company for 12 years, is planning to leave sooner due to sluggish sales of the iPhone 15 in China and a few quarters of poor performance at Apple.
There is no doubt that the failure of the iPhone 15 was a reason that led Tim Cook to leave Apple. The iPhone 15, which has been Apple's star model for a long time, has suffered a waterloo. Although it claims to be the best iPhone ever, the lack of innovation and high prices** have made the iPhone 15's world sales lower than expected, especially in China. This will be the biggest challenge for Apple's iPhone launch in recent years.
What worries investors even more is that Apple's performance has been for three consecutive months**. For the recently released fiscal year 2023 (ending December 31), the company's revenue fell by 5 percentage points compared to the same period last year, while net profit fell sharply. This is the fourth consecutive quarter of decline in the company's performance in more than 20 years. Since Tim Cook took over the company, the company's finances have been good, but that has passed.
Due to internal contradictions, Cook is widely seen as wanting to quit Apple early. He had planned to make a statement in 2021 and quit Apple for the next decade. However, the iPhone 15 lineup, as well as the recent poor performance, have accelerated Cook's departure from Apple. Industry insiders pointed out that after Cook's departure, the company will also face a difficult choice of CEO successor.
Apple has not produced a qualified successor since the time of Steve Jobs. Many senior executives who were once considered successors to the CEO have left the company. If there are still no new CEOs, Apple will consider hiring an outside CEO. However, it is also unclear whether outsiders will be able to match Apple's corporate culture and product philosophy.
Whether the new CEO is promoted from within the company or brought in from outside, he will have to face the tough task of getting Apple back to its product innovation capabilities and regain its technology leadership. In recent years, Apple's product innovation capabilities have been insufficient, and product homogeneity has been serious. The new CEO is expected to reinstate Apple's technological innovation and reverse Apple's current sluggish growth and declining profitability by releasing some high-profile products.
It will be interesting to see if Apple can regain its former glory after Cook's reign. Let's look forward to the re-emergence of this Internet company in the midst of failures again and again.