BYD's black public relations report reward rose to 5 million I believe that everyone has seen a lot of various business war cases, and many people will even substitute the plot in film and television dramas, ** and other content into the real business war, but in fact, the real business war is far less exciting and high-end than film and television dramas. Take the car rim as an example, in fact, the business war between various manufacturers, even similar to the entertainment fan circle, is to hack each other in the comment area, and even slander each other and post to build momentum, so it looks not only not high, but even a little low.
A few days ago, BYD's public relations manager Li Yunfei posted that the current automotive industry is very volatile, and even the lower limit of the car people has begun to roll, and also attached a number of screenshots to explain how their brand is disgusted and targeted in various ways, highlighting a voice and emotion, so how was BYD smeared?What happened to you?
was collectively smeared and rumor-mongered, and BYD offered a reward of 5 million to crack down on black public relations
According to Li Yunfei's description, the smear of BYD by the Internet water army and black public relations is all-round, for example, there are a large number of personal accounts that BYD Qin DMI has a depreciation cost of up to 60,000 yuan a year, which does not maintain its value at all. There are also some yellow V accounts that directly use the same content**, showing that BYD is not as good as a certain brand product, and there have even been outrageous things like direct on-site malicious comparisons.
In short, judging from the smear content listed, this is indeed doing everything to hack BYD, BYD was really hacked this time, Li Yunfei also said that if you continue to smear without a lower limit and no bottom line, then you won't be so polite next time. At the same time, BYD officials also directly issued a document saying that they would offer a reward of up to 5 million yuan to crack down on black public relations, and it can be seen that BYD is really forced to be anxious this time.
In addition to the smear cases mentioned above, in fact, many BYD fans and users have pointed the finger at the "Equation Leopard 18-liter fuel consumption evaluation", after all, the impact of the incident is still too bad.
Some people may not know much about this matter, so let's review this matter a little, that is, there is a car review big V blogger with millions of fans recently, released a related **, tested the fuel consumption of the formula Leopard Leopard 5, and according to his test results, the fuel consumption of Leopard 5 is as high as 18 liters per 100 kilometers, which is the same as the official comprehensive 100 kilometers 78 liters, which is still too much worse, so it caused an uproar in the whole **, and even this blogger was jokingly called "Yao Eighteen" by netizens.
18 fuel consumption per 100 kilometers, which is a bit ridiculously dark
But what is the truth of the matter?All old drivers must know that the matter of car fuel consumption is actually very comprehensive, and what driving Xi, road conditions, etc. will directly affect car fuel consumption. In the hands of this blogger, he was indeed testing the fuel consumption of the Leopard 5, but careful netizens found out that he directly turned on the air conditioner to 31 degrees, and the speed was directly pulled to 150 to 180 yards per hour, and at the same time opened the sunroof, so it is strange to test a hard-core off-road vehicle, and the fuel consumption is not high.
This makes people wonder if he is maliciously smearing the panther 5, and at the same time, even the general highway is limited to 120 kilometers per hour, which directly drives the car to 180 yards, which is a serious speeding, and such dangerous behavior is also posted on the Internet, which is indeed not worth advocating.
And after another thing was picked up, it basically hammered his malicious smear behavior, because in addition to the car V, this blogger also has another identity as the president of the Tank Desert Academy, and the official blog of the tank SUV also has his relevant ** information. As we all know, Tank and Formula Leopard are both hardcore off-road vehicle brands, and they have a competitive relationship in themselves, so the fairness of his evaluation has naturally been questioned by netizens.
Maybe it was because he saw that ** was so big that he couldn't control it, and the blogger quickly removed the evaluation of the equation leopard**, and also sent ** to clarify the matter, but even so, in fact, there was still no way to escape the illegal consequences of speeding, and soon** found the blogger, criticized and educated him for his speeding behavior, and accepted the relevant punishment.
Interestingly, during the whole process, BYD officials also tried their best to cooperate, and also retrieved the operation data of relevant vehicles for disclosure, which can be seen that this car does have a large number of abnormal driving behaviors, which is obviously a proper dangerous driving on the highway.
This matter may have come to an end now, but BYD's offer of a reward of 5 million to fight "sunspots" may not end for a while. After all, there is indeed no lower limit for some self-a** nowadays, and a product must be fair and open, at least in terms of key data, otherwise it is indeed a little sorry for your conscience. Including the recent winter test project of a certain platform, it has been publicly questioned by brands such as Huawei, Great Wall, Geely, etc., combined with the so-called winter test brand rights and interests of netizens, it is also considered to be greasy.
Whether it is black public relations or self-collection of protection fees, with the mind and time for this smear, it is better to do a good job in your own product research and development, do a good job in content, and use actual measurements and data to speak. Otherwise, such internal friction will undoubtedly cause greater harm to the domestic automobile industry.