Running shoes New Balance and New Balance: The difference between the two brands, New Balance and New Balance, these two brands have similar names in Chinese, but there are significant differences in actual product and market positioning. This article will detail the differences between these two brands.
First, the origin of the brand.
New Balance, known as New Balance in Chinese, is a sports brand originating from the United States. Founded in 1906, it started as a manufacturer of footwear products and has gradually developed into a comprehensive brand covering various fields such as clothing and sports equipment.
New Balance, known as New Balance in Chinese, is a local sports brand in China. Its predecessor was Guangzhou New Balance Leading Sporting Goods*** and was formally established in 2008.
Second, the product line.
New Balance's product line is extensive, covering running shoes, sneakers, apparel and other fields. Its products are known for their comfort and functionality, especially in the field of running shoes.
New Balance's product line is relatively monolithic, with a focus on running shoes. Its products focus on fashion and comfort to meet the needs of different consumers.
3. Market positioning.
As an international brand, New Balance has a high market positioning, mainly targeting high-end consumers. Its products are relatively high, but the quality and design have been recognized by the majority of consumers.
As a local brand, New Balance has a relatively low market positioning, mainly targeting low-end consumers. Its products are relatively low, but the quality and design have also been recognized by the majority of consumers.
Fourth, the design style.
New Balance's design style is minimalist and stylish, with a focus on comfort and functionality. The appearance of its products is simple and generous, and the colors are rich and diverse, which are deeply loved by consumers.
New Balance's design style is young and fashionable, focusing on fashion and individuality. Its products have a fashionable and trendy appearance, diverse and unique color schemes, and are deeply loved by young consumers.
5. Summary. Although New Balance and New Balance have similar names, there are significant differences in terms of brand origin, product line, market positioning and design style. Consumers can choose according to their needs and preferences when purchasing. At the same time, it is also hoped that consumers can understand and respect the uniqueness of each brand, and jointly promote the healthy development of the sports brand market.