no.554
Author: Observer-kun.
Proofreading: Cheng Cheng Editor: Zhizhi.
always wants to go to Dong Yuhui, but he can't do without Dong Yuhui, Dongfang Selection is very troubled. The Oriental Selection Small Essay Incident is now getting bigger and bigger, and even the Shaanxi Provincial Bureau of Culture and Tourism is involved. Dongfang Selection's CEO's low EQ response offended a large number of Dong Yuhui's fans, and Dongfang Selection directly lost 100,000 fans. Dongfang Selection unexpectedly became popular because of Dong Yuhui, but Dongfang Selection is desperately "de-glorifying". Both dependent, but also afraid of complete dependence, Dongfang Selection's personality ** disorder, I am afraid that it will really only be cured if Dong Yuhui is lost.
The Dongfang Selection Small Essay incident has been lively for 3 days, and some fans asked the observer what he thinks. In fact, this incident has exposed the huge problems of Dongfang Selection's internal management mechanism. Since Dong Yuhui became popular, Dongfang Selection was both happy and afraid, and began to desperately engage in "de-glorification", this time it can be regarded as bringing this issue to next year.
The Oriental Selection Essay Incident, the story is also very simple. Dongfang Selection went to Jilin Province to hold a special session for bringing goods in Jilin. Its short**account released a Jilin special session**, and a reply to fans' questions made the majority of fans very dissatisfied. This ** is no longer visible. Mainly to say, the copywriting that Dong Yuhui said was mainly created by the team.
This sentence aroused the dissatisfaction of the majority of Dong fans. In fact, this reply is understandable, indicating that Dongfang Selection is to praise the behind-the-scenes team on the one hand, and on the other hand, continue to implement the "de-Dong Yuhui" to prevent Dong Yuhui from sitting big and strong alone, and not falling off the tail. Originally, there was nothing to do, but maybe everyone forgot about it in two days.
However, Xiao Sun, CEO of Dongfang Selection, highlighted this matter again in the live broadcast room and solemnly responded to the fans' dissatisfaction. Xiao Sun criticized both the editor and Dong Yuhui, and then mentioned that Dong Yuhui's salary is tens of millions, and the company can't rely too much on a certain anchor.
This kind of internal management problem of the company, internally, is not exaggerated, but when it is put on the table, it becomes tasteless.
This response triggered a large number of Dong fans to lose their fans, and they directly dropped 100,000 fans on the same day. At present, 250,000 fans have been dropped.
At 1 o'clock in the morning of the same day, Dong Yuhui also posted a small composition, explaining the copywriting he said during the live broadcast, there are mainly three**, one is to write it yourself, the second is to provide ideas to write, and the third is to write it for Dong Yuhui to finalize.
Dong Yuhui also responded to the question of fit with the company. But the overall response is more objective, and there is always a grateful company, a grateful platform, and a grateful teacher Yu.
However, Dong Yuhui's response is still difficult to calm the anger of fans. Fans who had nowhere to vent flocked to the live broadcast room where Dongfang selected its competitor Gaotu Jiapin. This Gaotu Jiapin was also born in training, and later transformed to do live broadcasting. Fans were furious, and Gaotu Jiapin was happy to mention the unexpected traffic.
By December 14, the Shaanxi Bureau of Culture and Tourism shouted to Dong Yuhui: Come back if you are not happy!
At present, Yu Minhong has also come out and diluted the mud, although he is very calm, but it is not easy to say who is right and who is wrong. ** also gave Dongfang Selection a big slap in the face. It has shrunk by nearly 6 billion.
Observe Jun to share a few of his thoughts:
1. The positioning problem of Oriental Selection. Dongfang Selection has always thought that it is a platform that sells goods by model, relying on the selection mechanism and the best chain, and is not ashamed of the "fan economy" and "fan circle culture". However, in today's e-commerce industry, relying on the product selection mechanism and the best chain, Dongfang Selection has no advantage. And Dongfang Selection has successfully transformed by relying on the fan economy and fan circle culture. People like Dongfang Selection, at first they liked Yu Minhong, and later Dong Yuhui. Without these two key traffic stars, Dongfang Selection is nothing. Observer Jun believes that the real model of Oriental selection is the model of "MCN agency + selling goods". Without Dong Yuhui's traffic responsibility, selling goods would not be established, at least not as good as it is now.
2, what Dongfang Selection has to do is not to quit Dong Yuhui. I can understand the idea of Dongfang selection to go to Dong Yuhui, but it is difficult to understand. What is understandable is that a large company really cannot pin its hopes on one person, be swayed and dominated by one person. So you need to go to Dong Yuhui. But on the premise that Dong Yuhui is still the core anchor and traffic leader of Dongfang, Dong Yuhui is directly mentioned in private and in public, is this a manifestation of lack of self-confidence?What do the fans think?What does Dong Yuhui think?There is a local saying in the countryside, "Don't sleep if you're afraid of wetting the bed." What Dongfang Selection should really do is to copy more Dong Yuhui, one center becomes multiple centers, and become bigger and stronger. It is not "de-glorification", but "multi-glorification".
3, what does Dong Yuhui mean to Dongfang Selection?In fact, for many fans, Dong Yuhui can at least be equal to Dongfang Selection, or even greater than the number, they pay attention to Dongfang Selection because of Dong Yuhui. Why Dong Yuhui is important, because Dong Yuhui provides a unique added value in the entire live broadcast e-commerce industry, that is, emotional value. This is the core competitiveness of Dongfang Selection, not the first chain.
Finally, to sum up, Dong Yuhui can leave Dongfang Selection, but Dongfang Selection can't quit Dong Yuhui.