The road to new energy transformation for the old American auto companies seems to be bumpy.
On Thursday, December 21, Eastern time, Ford Motor announced that only half of its 1,550 certified brokers chose to choose pure electric vehicles next year, a lower proportion than last year. Last year, two-thirds of the agents said they would make electric vehicles this year.
Among those agents who have not chosen pure electric vehicles, they will either have traditional diesel locomotives or hybrid vehicles.
A Ford spokesperson has since said that EV adoption rates vary from region to region in the U.S., and we believe our brokers know their markets best.
And this Thursday's broker intentions are the result of Ford's easing of requirements, highlighting the lack of interest from dealers in ** electric vehicles. In January last year, Ford lowered the number of L2 chargers required for brokers, extending the installation requirement for a longer period of time.
Previously, Ford had asked certified dealers to spend $500,000 on a public DC fast charger, and if they wanted to become elite EV dealers, they would have to spend a total of $1 million, and $500,000 on a fast charger and demonstration device in addition to the aforementioned $500,000. Such an expense is prohibitive for brokers.
Last week, Ford signaled poor demand for electric vehicles. Ford has decided to halve its planned production of its F-150 Lightning electric trucks starting next year, from 3,200 to 1,600 units per week starting in January. A Ford spokesperson said the company's production will match the needs of customers.
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