The day before "Double 12", ** officially released the shortlist of the "Top Ten Products of 2023", and 30 of the most representative products stood out. Among them are six walnut nominated virtual goods such as "Einstein's Brain". This one costs 0The product of "Einstein's brain" of 01 yuan has dominated the hot search. This is a product that does not ship and has no physical object, according to the seller, as long as the product is photographed, Einstein's brain will automatically grow into his own brain, and it will take effect immediately. 
Emotional healing has become a hot search
Einstein's brain: "Does this thing really work?".In the comment area of this product with a monthly sales of more than 20,000, this question is raised the most. And the buyers were very patient with answering this question. "It's very easy to use, I obviously feel that I have become smarter, I have to buy one before every exam, I bought 100 copies at one time during the college entrance examination, I feel like a fish in water during the exam, and the scores come out as expected, and I directly enter the city vocational college."
Yes, I bought it for my friend, she is a little smarter now, and she knows that she is running home when it rains, so it is recommended to start. Someone else replied: "The effect is good, and now the addition and subtraction within two digits are easy to grasp." ”
I want to buy my brother a school bully brain, how can I give it to him?Netizens have made suggestions, "Tell the customer service to put your brain into your brother's brain." "Transfer".
The comment area focuses on a "play meme".
Some people also asked, "Why buy?".Someone replied: "Send it to Moments." "If you can't buy something for 5 cents, you can't afford to lose money, and you can't be fooled. A message in the comment area said.
At present, there are not a few stores selling "Einstein's brain", from 1 cent to 10 yuan. There are two ways to use it after purchase: one is to take effect immediately after taking a picture and automatically "grow" the brain;One is to bring NPC, after purchase, you can specify it to the person you want to send, and the owner will play Einstein's brain plus the designated customer's WeChat, telling him "I am Einstein's brain, and now I grow into your brain." "And then it flew away.
There are many different kinds of virtual emotional products
It is worth mentioning that for the first time in this year's list, virtual goods appeared, in addition to Einstein's brain, there are also virtual mosquitoes and scolding love brains. In fact, every graduation season and exam season, the price is 0The sales of virtual goods with blessing meanings such as "offer good luck spray", "IQ +1", and "exam editor ashore" of 1 yuan will usher in a wave of skyrocketing.
"Virtual mosquitoes" are one of them. After the consumer buys the "virtual mosquito", the seller can add the QQ number specified by the consumer or *** Once the other party passes, the seller will keep sending the other party the "buzzing" onomatopoeia that simulates the mosquito flapping its wings, and even the matching ** and emoji packs, the more money spent, the longer the "buzz" time.
Wild Tyrannosaurus rex, vaccinated, will walk over by the address after placing an order", "Wild elephant, will be coquettish, and the elephant will walk over according to the address after being photographed" and other details of the product are similar: "This product is a virtual product, no logistics delivery is required, and it will be automatically shipped after being photographed, please directly confirm the receipt ......."”
Where there is demand, there will be a market, and the emergence of virtual emotional products is closely related to alleviating emotional needs. According to the "2022 Bilibili Youth Mental Health Report", in 2022, the number of mental health-related words on station B will exceed 7.6 billion, and the number of searches for psychological-related words such as "anxiety", "depression" and "stress" will reach 99.3 million times.
"Emotional goods" play a role
Different virtual commodities give different ways of healing.
*'s "Wake Up Love Brain" is also on the hot search. "How to save the love brain girlfriend, don't be afraid, come and place an order with one click to wake up the love brain service, and go to the world to be sober from now on. ”
After the buyer places an order, contact the customer service to express the demand, and there will be a special person to contact and communicate with each other for wake-up and enlightenment services. **Ranging from tens to hundreds of dollars.
A buyer commented: "The analysis and guidance of the young lady is simply deeply rooted in the hearts of the people." Obsessive killer, heart knot terminator. "I was in a bad mood and ordered a blind box, and I opened a super gentle young lady, who was very good at comforting people, and I felt much happier after chatting. "I was curious to buy this love brain before, and after being enlightened, I figured it out, and I have lived my life well for a while, and I will be me in the future, and I will work hard." ”
"Speaking" itself is an emotional outlet, and either way, it reflects the phrase "It will be better to say it." ”
These products accurately poke at the emotions of young people, and have their own communication attributes because of novelty and fun. Industry analysts believe that the reason why these virtual goods are sought after is that they provide emotional value for young people, and the banter has positive psychological implications.
Don't rely too much on emotional products
Wu Jing, a national second-level psychological counselor, believes that virtual emotional products such as "Einstein's Brain" have become popular Internet celebrities, indicating the importance of emotions in contemporary society and the high attention of young people to emotions. Today's young people are generally willing to pay for emotions, and in the fast-paced life, this simple and low-cost emotional experience has become a way to relax and enjoy. For example, after the college entrance examination, when you are anxious about the results of the exam, some people will choose good luck charms to relieve their emotions.
Liu Xin, a national second-level psychological counselor, believes that virtual emotional products provide a new way for young people to meet their emotional needs. These products are not high, and they are easy and fun, which is easy to attract the attention of young people. The simple and low-cost emotional experience allows people to relieve the pressure of life in jokes, and complete self-identification in banter, which has become a way of relaxation and pleasure.
Some netizens said that the name given by the seller to the product is particularly interesting, and you can be happy for a while just by looking at it, even if you look at the comments in the comment area, you can get joy.
Einstein's brain can be bought for 5 cents, and although it will not produce the satisfaction of shopping, it can bring psychological comfort, and the conversation with the store owner is a social behavior. When consumers share it with their friends, it will also arouse the interest of their friends and generate dialogue, and the best way to relieve anxiety and tension is to communicate more. Perhaps, to paraphrase a popular saying: whoever takes it seriously loses.
However, experts also remind consumers that if their emotional problems are not serious, emotional services may help people obtain psychological comfort to a certain extentBut don't rely too much on these emotional products. If you have serious psychological or emotional problems, you need to seek professional help in time.
Anhui Business Daily Rong**Reporter Zheng Ru Review: Ma Xiangyu Editor: Li Xiang Proofreader: Xie Mingao