In today's global mobile phone industry, Redmi is an indispensable name, although it is only a sub-brand of Xiaomi, but it is popular with consumers with strong performance configuration and extreme cost performance, and the cumulative global sales have exceeded 1 billion units. Lu Weibing, the head of the Redmi brand, believes that "the road of the strong, ten years is not too late", in the past 10 years, Redmi has created brilliant achievements in the world, and in the next 10 years, we will stride forward with domestic partners to meet a better tomorrow.
It is no exaggeration to say that the history of the development of the Redmi brand is the history of the growth of the domestic ** chain, behind which is a symbol of the comprehensive rise of Chinese enterprises and a "monument" witnessed by Chinese power for the world. Time back to more than ten years ago, the explosion of Xiaomi mobile phones has given relevant departments new ideas, hoping to drive the development of the domestic ** chain, Lei Jun did not hesitate to formulate the "Redmi Plan", which lasted more than a year and spent 40 million yuan to build a "H1" mobile phone, mainly based on the domestic ** chain.
Embarrassing things happened at this time, when the level of domestic ** chain was inferior, and the product quality was completely unsatisfactory, at this time a difficult choice was placed in front of Lei JunLei Jun chose the latter, and the rebuilt "H2" is the first generation of Redmi mobile phones that we are familiar with. Lu Weibing believes that 40 million yuan of R&D investment can be used as tuition, not only for Redmi, but also for users and China's industrial chain.
Insisting on top quality requirements has become Redmi's gene flowing in the blood,A generation of "Little King Kong" Note7, a generation of flagship"Nail household"K20 series were born under this concept。 As of now, the K20 series still has 1 million active users, and Lu Weibing hopes that the Redmi K70 can impress them and successfully pull out the "nail household". Judging from the official first sales report, the first sales of the K70 series exceeded 600,000 units, and there should be some K20 series users who have replaced their phones.
Redmi continues to promote the proportion of domestic ** chains, including the top domestic 2K screen on the front, and the domestic ** chain can have today's achievements, which is inseparable from Redmi's support. Lu Weibing revealed,At the beginning, Redmi hoped that Huaxing Optoelectronics would build2K top screen,The other party felt very difficult,In the end, Xiaomi decided to provide technical support and empowerment,And is willing to take risks together,Only then did a joint expert group be formed,To overcome difficulties,It took more than 700 days,After more than 10,000 screen tests,Finally, Samsung's technology overtook it。
It can be said that Redmi is willing to work with partners to develop and cooperate together, take risks together, and move forward with the domestic ** chain. In the next ten years, Redmi hopes to achieve a comprehensive output value of 2,000 billion yuan with the domestic ** chain to the world, so that China can connect the world.
Redmi is definitely not going it alone, but to develop together with the ** chain, and so far it has cooperated with more than 300 domestic top ** chains. There are not only manufacturers such as Huaxing Optoelectronics, BYD, and O-film, which we are familiar with, but also AAC Technologies, Xinwangda, Shanghai Weir Semiconductor, etc. With so many partners working together, we are looking forward to a better tomorrow by promoting the progress of China's mobile phone industry chain and creating more ambitious goals in the next 10 years.