What are the reasons for the closure of supermarkets?Do people no longer need them?
Recently, the news of the closure of one large supermarket after another across the country has sparked widespread discussion and concern. Whether in the city center or in the suburbs, these once-thriving shopping streets are an integral part of our lives. But why are these things happening?Is it because people don't need them anymore?The issue is indeed very complex.
The glory days of hypermarkets.
First of all, the rise of hypermarkets can be traced back to the last decade. At that time, China's economy was developing rapidly, people's living standards were constantly improving, and consumer demand was also growing.
With the advantages of scale, variety, ** and service, these hypermarkets quickly attracted a large number of consumers and became a new highlight and new landscape of the city.
Hypermarkets not only provide convenience for consumers, but also bring development opportunities for enterprises. Many well-known domestic and foreign brands enter the Chinese market through hypermarkets to promote and sell their products.
The development of hypermarkets has also promoted the development of logistics, chain and related financial industries, creating huge economic and social benefits for the society. It can be said that hypermarkets are an important symbol of China's consumer market, witnessing the growth of China's economy and the growth of consumers.
Supermarket products are high.
* Chains, labor management, and increased rental costs make it difficult for hypermarkets to offer high-quality and inexpensive goods. Supermarkets are usually much higher than online or ***.
In recent years, due to the impact of the epidemic, many people's income has decreased, and they are budget-conscious and prefer to shop at an affordable price. This situation makes supermarkets much less attractive.
The emergence of collective purchasing in the community has challenged traditional supermarkets.
In recent years, the community** has become increasingly prominent, and it is expected that by 2023, the retail sales of the community** will reach 8365100 million.
This new way of shopping continues to attract customers who would otherwise belong to hypermarkets through offline cooperation points and low margins.
The community not only has convenience and advantages, but also allows consumers to feel a sense of belonging to the community, so as to attract a large number of loyal users and spread it in a short period of time.
The rise of e-commerce has changed the way we shop.
With the rapid development of the Internet, e-commerce began to rise. Now, we can easily buy a wide variety of products without leaving our homes, with the click of a mouse or the touch of a screen. Home delivery, ** affordable, and you can return goods at any time, this fast and convenient way of shopping completely subverts people's buying Xi. Compared to traditional brick-and-mortar supermarkets, e-commerce offers more options and** is more attractive. What's more, e-commerce delivery services are simple and convenient, and there is no need to queue up for cash payment, which makes people more inclined to choose online shopping.
In addition, advertisements and campaigns on e-commerce platforms also attract a large number of consumers. All kinds of information and discount coupons are available everywhere, which stimulates people's desire to shop. In contrast, traditional supermarkets are expensive, not strong enough, and not very competitive.
Flatly. The rapid development of China's e-commerce and the impact of the community, coupled with the decline of the competitiveness of the supermarket itself, have directly put the supermarket industry in trouble. The recovery of the supermarket industry seems to be very difficult. The change in consumer Xi has become a trend, and it seems difficult for supermarkets to swim against the current.