In order to further promote the goal of high-end branding, in recent years, major mobile phone manufacturers have begun to adjust their products and strategic layout for the global market, such as the domestic head manufacturer OPPO, which recently announced a new strategy of all-out in folding screen. As for why the folding screen flagship will be the main force of OPPO's overseas market, OPPO Asia Pacific President Shi Shuai revealed that with the help of the new experience brought by the folding machine and the leading Samsung's product understanding, OPPO can leverage overseas users' awareness of OPPO's high-end brand.
OPPO announced a new overseas strategy: all in folding screens).
From the perspective of overseas market recognition, OPPO has indeed done it, and OPPO's folding screen category, which is positioned as a high-end flagship, has achieved considerable sales results in the Southeast Asian market. According to the Southeast Asian market share data released by the research agency IDC, OPPO in the third quarter was 18With a market share of 3%, it surpassed Samsung to top the top, and its performance can be described as very strong.
OPPO won the first share of the Southeast Asian market in the third quarter).
In fact, this achievement is also the result of OPPO's long-term efforts. According to the data released earlier by the overseas research agency Canalys, in the second quarter of this year, in the Southeast Asian market, Indonesia, Malaysia, Thailand, Singapore and other regions accounted for more than 50% of the small folding market share, of which Malaysia came to an astonishing 81%.
OPPO Southeast Asia small folding market share data).
As mentioned at the beginning, being able to obtain this sales recognition in overseas markets is inseparable from OPPO's product understanding of leading Samsung. Different from Samsung's regular iterations for many years, the OPPO folding flagship has innovated the industry experience with each product change, such as the hot-selling first-generation small folding OPPO Find N2 Flip, which has brought a large external screen interaction to the innovation, with popular third-party APP adaptation, system-level interaction front, and self-developed waterdrop hinge with full durability, so that the application scenarios of the small folding flagship have been further enriched. Interestingly, the design of the large outer screen has also been recognized by Samsung, and the Samsung Galaxy Flip5 released the following year has followed up.
oppo find n2 flip）
Of course, outstanding products are only one part of the user experience, and a well-developed service system also plays a key role. It is reported that in order to provide local consumers with leak-proof pre-sales and after-sales services, OPPO has established nearly 160 after-sales service outlets in Indonesia in the past three years, from the capital to cities, counties, and towns. In addition, in order to strengthen the construction of localization, including brand operation executives, first-class operation personnel, and factory employees, OPPO has hired local people, which can be said to be from the ultimate product creation to the all-round assistance of perfect services, which has opened up the situation for OPPO to attack the overseas high-end market.
OPPO Gallery, Gandaria City, Jakarta, Indonesia***
Judging from the current achievements of OPPO's overseas market, the strategy of going all out to fold the screen is obviously feasible, and it will continue to uphold both the two dimensions of products and services in the future, so it will not be too long before the goal of OPPO brand high-end is realized, and we may as well wait and see.