Reading China s decade丨 forging a strong consumer main engine .

Mondo Social Updated on 2024-01-29

Xinhua News Agency, Beijing, Dec. 16 (Xinhua) -- Forging a strong consumer "main engine".

Xinhua News Agency reporter Wang Yuxiao.

Since the beginning of this year, China has given priority to the recovery and expansion of consumption, and domestic demand has continued to recover. In the first 11 months, the total retail sales of consumer goods were 428 trillion yuan, a year-on-year increase of 72%, of which 10 in November increased by 101%, 2 percent faster than the previous month5 percentage points.

Consumption is related to economic development and a better life.

In the 10 years from 2013 to 2022, China's total retail sales of consumer goods increased from 238 trillion yuan increased to 44 trillion yuan, ranking the world's second largest consumer market, the world's largest online retail market and the world's second largest import market. The "main engine" of consumption has strong momentum, providing strong support for promoting high-quality development, creating high-quality life, and building a new development pattern.

Since the new era, China's consumption scale has steadily expanded, the structure has been continuously upgraded, and the model has been continuously innovated.

Consumption advantages continue to play ——

From 2013 to 2022, China's total social expenditure nearly doubled, while final consumption expenditure increased from 307 trillion yuan increased to 642 trillion yuan. In the past 10 years, China's online retail market has continued to grow and develop, and in 2022, the national online retail sales will be 1379 trillion yuan, continuing to rank first in the world's largest online retail market;Online retail sales of physical goods1196 trillion yuan, accounting for 27 percent of the total retail sales of consumer goods2%。

With a super-large market of more than 1.4 billion people and the world's largest middle-income group, the fundamental role of consumption in economic development has been continuously enhanced, and the role of stabilizer and ballast has become increasingly apparent. Based on domestic development, expanding domestic demand and smoothing circulation, it is the confidence of China's economy to overcome difficulties and stride forward on the new journey.

Workers put customers' orders into an automated delivery vehicle at the front warehouse of an instant retail platform in Shunyi District, Beijing, August 22, 2023. Photo by Xinhua News Agency reporter Ren Chao.

The consumption structure has been continuously optimized

With the rapid growth of service consumption, "eating and drinking" is no longer the bulk of expenditure. From 2013 to 2022, the per capita service consumption of Chinese residents accounted for 397% to 432%, an increase of 35 percentage points. At the same time, "global good goods" continue to enter the Chinese market, and China's consumer goods imports will reach 193 trillion yuan, accounting for 11% of total imports.

On October 1, 2023, the waiting hall of Shanghai Hongqiao Railway Station was crowded. Photo by Xinhua News Agency reporter Wang Xiang.

Data shows that in the first 11 months of this year, retail sales of services increased by 19% year-on-year5%, 0. faster than from January to October5 percentage points. From food and clothes as the protagonists in the past, to now tourism, fitness, entertainment, and health care have become important options ......China's residents' consumption has shifted from focusing on the satisfaction of "quantity" to pursuing the improvement of "quality", from focusing on commodity consumption to paying equal attention to the consumption of goods and services, and from mass to personalization, diversification and customization.

Visitors pick up merchandise in front of the booth of a time-honored hotel in Yuyuan Garden on May 29, 2021. On the same day, the National Consumption Promotion Month "Time-honored Brand Carnival" and the 15th China Time-honored Brand Expo were held at the Shanghai World Expo Exhibition and Convention Center. Photo by Xinhua News Agency reporter Fang Zhe.

New types of consumption are booming

New types of consumption such as green, healthy and smart consumption have been booming in recent years and are increasingly favored by Chinese people. In 2022, China's new energy vehicle sales reached 68870,000 units, with a market share of 256%, new energy vehicles have gradually entered a period of comprehensive market-oriented expansion. With the continuous improvement of people's living standards, smart home appliances such as sweeping robots, smart TVs, and automatic dishwashers have entered more ordinary people's homes.

On November 23, 2023, at the Silk Road E-commerce Pavilion of the 2nd Global Digital ** Expo, an anchor conducted an e-commerce live broadcast. Photo by Xinhua News Agency reporter Liu Lingyi.

New formats and models such as instant retail, hobby e-commerce, and mobile payment continue to emerge, and traditional commercial enterprises are accelerating their digital and intelligent transformation. In 2022, the Ministry of Commerce will focus on monitoring the cumulative number of live broadcasts of e-commerce platforms exceeding 1200 million games, with a cumulative ** over 11 trillion people, more than 95 million live broadcast products, and nearly 1.1 million active anchors. The accelerated integration of online and offline consumption has not only become an important engine of economic growth, but also profoundly changed people's daily lives.

In the face of risks and challenges in the process of progress, China's economy has always hedged the uncertainty of the external environment with the certainty of its own development, and strived to build a strong and resilient national economic circulation system.

On October 12, 2022, a new energy vehicle (drone**) waiting for delivery was photographed at Chery Automobile's *** new energy phase I plant in Wuhu City, Xinhua News Agency reporter Zhou Mu.

Boost bulk consumption of automobiles, electronic products, home furnishings, etc.;Organize and carry out key activities such as "National Consumption Promotion Month" and "Time-honored Brand Carnival";Accelerate the healthy and orderly development of new business formats and models such as live-streaming e-commerce and social e-commerce, and expand the ...... of new services for digital lifeSince the beginning of this year, China has taken multiple measures to stimulate the vitality and potential of the super-large market based on expanding domestic demand.

In 2023, the Spring Festival consumer market ushered in a "good start", and the passenger flow in the business districts of various cities increasedThe box office of the summer film exceeded 20 billion yuan for the first time, and the number of moviegoers was 50.5 billion;During the Mid-Autumn Festival and National Day holidays, the number of domestic tourists nationwide was 82.6 billion person-times, a year-on-year increase of 713%;In the first three quarters, final consumption expenditure contributed 83 percent to economic growth2%, of which the contribution rate rose to 94 in the third quarter8%……A set of data shows the powerful power of the "main engine" of consumption.

Workers sort parcels at a cross-border e-commerce company in Yiwu on February 8, 2021. Photo by Xinhua News Agency reporter Huang Zongzhi.

China's per capita GDP is more than 120,000 US dollars, which is in a period of rapid upgrading of residents' consumption structure. Liu Aihua, spokesman for the National Bureau of Statistics, said that with the full return to normal operation of the economy and society since the beginning of this year, under the effect of a series of pro-consumption policies, residents' consumption demand has been released, and the scale of consumption has continued to expand.

Not long ago, McDonald's Global announced that it would increase its capital in the Chinese marketAeon, a multinational retail company, continues to invest in new shopping malls and supermarkets in ChinaSince the beginning of this year, a number of senior executives of foreign companies have visited China intensively, increasing their investment ...... in ChinaMany multinational companies have expressed their continued optimism and firm confidence in China's large market with practical actions.

China's consumption potential is large, the population is also large, is in the critical stage of consumption structure upgrading, as the economy continues to recover, China's overall consumption trend will continue to improve. Sheng Laiyun, deputy director of the National Bureau of Statistics, said.

On October 3, 2023, tourists play in the Huangguoshu Waterfall Scenic Area in Anshun City, Guizhou Province (drone**) issued by Xinhua News Agency (photo by Chen Xi).

*: Xinhuanet).

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