At 15:00 on December 15th, the 2024 ASUS Core Ultra AI Ultra Thin and Light Laptop New Product Launch Conference was held, and the first Intel Core Ultra thin and light laptop ASUS Zenbook 14 2024 was unveiled, marking ASUS officially entering a new era of AI PCs. As one of the first laptops equipped with Intel Core Ultra processors, the next-generation Zenbook 14 2024 AI Ultra Thin and Light laptop is positioned as a luxury business style, integrating the AI experience into daily use, and the screen is upgraded, the body is thinner and lighter, the memory is larger, and the battery life is excellent, creating a new choice for efficient office.
The beauty of Zenbook style showcases ASUS's powerful attitude
At the press conference, Zou Yicheng, senior product manager of ASUS Computer, said that the Zenbook series has always been committed to the pursuit of ultra-thin product forms and inspired aesthetics of Seiko craftsmanship to create a brand-exclusive high-end aesthetic and texture. The all-new ASUS Zenbook 14 2024 combines thin, light and elegant design with efficient performance, not only to suit the taste of business elites, but also to the style of refined lifestyles, and has been upgraded in terms of screen quality, battery life, keyboard control, and intelligent interaction brought by AI technology, providing users with a better experience.
ASUS Computer Senior Product Manager - Zou Yicheng.
Zenbook 14 2024 features an elegant color scheme of Night Blue and Glacier Silver inspired by nature, and the A-side features simple and stylish geometric lines to form the ASUS A logo, which is quite beautiful. The all-metal body of this ultra-thin AI laptop weighs only about 119kg, thin to 13The ultra-slim design of 9mm makes it have more excellent mobile attributes, meet the needs of modern multi-scene mobile office, and easily cope with long-term and short-term business trips or trips.
Revolutionary upgrade of processor leads the AI PC track
The popularity of generative AI (AIGC) has made the world feel the infinite possibilities of AI in the future. Driven by this craze, Intel created the first generation of Core Ultra processors built specifically for mobile PCs. Ju Shengli, Product Director of Intel (China)** Computer Platform, came to the scene and introduced this landmark new processor to the audience in detail.
Intel (China)** Computer Platform Product Director - Ju Shengli.
The Core Ultra processor adopts the Intel 4 manufacturing process and takes the lead in using 3D packaging technology on thin and light laptop processors, which not only allows the CPU to have higher transistor density and energy efficiency ratio, but also enables the built-in integrated graphics card to be successfully upgraded to the new ARC Arc core GPU, which brings double the performance improvement and provides basic computing power for AI applications.
Through the innovative detached module architecture design, the Core Ultra processor has created an NPU module specifically for AI computing to achieve energy-efficient AI acceleration and local inference, allowing users to experience more efficient scenarios such as Wensheng Wen, Wensheng Diagram, and Tusheng Diagram, and carry out AI office and AI creation anytime, anywhere. At the same time, by creating SoC low-power islands, it provides an ultra-low-power thread scheduling mechanism, making it faster and more energy-efficient for thin and light laptops.
The new Core Ultra processor realizes the combination of CPU + GPU + NPU to provide forward-looking hardware computing power for AI applications, changing productivity and creative design experience, and greatly improving work efficiency. Zenbook 14 2024 AI Ultra Thin and Light is powered by Core Ultra9 (Intel Core Ultra7 at the first configuration), which is certified for the Intel EVO platform and paired with the latest Intel Arc graphics, with up to 2x the graphics performance of the previous generation. The NPU AI engine can efficiently and continuously execute AI inference task loads without using CPU cores, greatly reducing the energy consumption of AI functions and bringing an epoch-making AI PC innovation experience.
High-quality screen + ultra-long battery life to create a quality life and self-pleasing experience
Na Yan, the head of technology aesthetics, and EVA, a senior ** person, jointly brought the first unboxing experience of ASUS Zenbook 14 2024. After showing the appearance and feel of the new product, the two celebrities made an in-depth analysis of the product highlights.
Na Yan (right), the person in charge of science and technology aesthetics, and EVA (left), a senior ** person
In terms of screen, Zenbook 14 2024 is upgraded with 2The 8K 120Hz OLED ASUS good screen is at the industry-leading level in terms of clarity, refresh rate, color gamut, color accuracy, brightness, contrast, etc., providing users with the ultimate excellent visual perception. It supports VRR variable refresh rate, which not only effectively eliminates screen tearing and improves smoothness, but also reduces power consumption for daily use. In addition, the anti-blue light characteristics of OLED hardware can reduce the harm of harmful blue light by 70%, bringing consumers a healthier and more comfortable user experience.
The thin and light body is equipped with a 75Wh large-capacity battery, providing 18 hours of long-lasting battery life, and at the same time, the combination of fast charging mode + long-life battery is adopted, the number of battery cycles is increased by 20%, and the fast charging to 50% power is reached in 39 minutes, so that Zenbook 14 is not limited in scenarios and time when it is used, and there is no anxiety when power is off.
In other details, Zenbook 14 also strives to reach the top. Up to 32GB+1TB large storage, making AI computing more powerful. A full set of high-speed interfaces, infrared face recognition, multiple privacy protection, and a silent backlit keyboard are designed to effectively enhance the quality of life of contemporary urban elites, fully demonstrating ASUS's unremitting pursuit of the perfect integration of technology and life.
ASUS Zenbook business laptops are known for their thinness, long battery life, and balanced performance, making them popular with professionals. As the beginning of the ASUS AI PC, Zenbook 14 2024 AI Ultra Thin and Light laptop creates a portable and excellent smart office experience through an ultra-thin and light body design, equipped with a Core Ultra processor to bring a smooth AI creation experience, with 32GB of large memory to run more smoothly, and ultra-long battery life further meets the needs of current users for flexible office, portable entertainment and other use. ASUS Zenbook 14 2024 continues to explore new possibilities and create new surprises, leading the wave of AI PC innovation.
*In terms of aspect, the initial price of ASUS Zenbook 14 2024 is 6599 yuan, and you can enjoy 6 interest-free and 100 yuan rebate e-card, and online and offline omni-channel spot has been sold.
