At the beginning of the new year, SAIC Volkswagen handed over its 2023 report card, with annual sales of new energy models reaching 130,000 units, a year-on-year increaseThe family sold 1090,000, a year-on-year increase of 53%, and the sales volume in December alone reached 190,000 units, sales exceeded 10,000 for six consecutive months. SAIC Volkswagen has been deeply involved in China for 40 years, and its ability to provide product quality and follow-up guarantee is undoubtedThe hot sales of the family have had a positive impact on Shanghai Volkswagen's electrification transformation.
id.Attack strongly, in exchange for the whole IDA triumph for the family
In-depth study of the reasons for the surge in SAIC Volkswagen's new energy sales, insisting on high quality and reasonable product pricing is its killer feature, and SAIC Volkswagen's brand image and market environment are the catalyst. Take the popular product ID3 Look, since the launch of the limited-time explosion price in July, it has hit a new high, a set of intuitive data, December ID3. The volume of deliveries reached 190,000 units, and what suffocates a number of new forces even more is that from the second half of 23, IDThe family has achieved year-on-year and month-on-month growth for six consecutive months. Nowadays, id3. It is not difficult to sell more than 10,000 bicycles a month.
SAIC Volkswagen has been deeply involved in China for 40 years, and has already planted positive impressions such as "excellent product quality", "safe and quality guaranteed" and "German products" in the hearts of consumers. In this increasingly volatile new energy market environment, as well as the emergence of more and more propaganda methods to overdraft consumer credit, SAIC Volkswagen's signboard has become for everyone to choose IDA catalyst for family products, or a reassuring pill.
For example, it has a solid chassis tuning level in Germany, and the drive form of the rear motor, the maximum power of the motor is 125kW, and the peak torque is 310Nm. In other words, id3 It has a more advanced level of chassis tuning than its peers, a more fun rear-wheel drive handling experience, and just the right power performance for urban commuting. At the same time, the price of the ID. will be adjusted3 to 12590,000 directly announced the "end of the game", and more reasonable pricing will undoubtedly amplify the advantages of high quality products, directly opening up the gap of 3-40,000 yuan of competing products at the same level.
In IDDriven by the hot sales of 3, ID4 x and idThe 6 X also saw steady growth in two all-electric SUV models, with the SAIC Volkswagen IDThe family has firmly established the market position of "joint venture sales champion and the first choice for pure electric vehicles". As more and more consumers experience quality pure electric with great value for money, IDThe family has gained an increasingly solid reputation on the new energy track.
id.The future development of the family is promising
According to the statistics of the Passenger Association, the retail penetration rate of new energy passenger vehicles in China exceeded 40%.4%, an increase of 4% over the same period last year. It is not far off that the day when new energy vehicles and fuel vehicles will share the market equally.
Then, with the increasing penetration rate of new energy vehicles in the market, SAIC Volkswagen's actions for electrification transformation will only become more and more rapid, and the attitude will become more and more firm. At the Guangzhou Auto Show not long ago, SAIC Volkswagen released the pure electric mid-level sedan IDnext will be the idThe future flag of the family, for IDThe family's product matrix has been revitalized.
As idThe future flagship model of the family, IDNEXT not only shows the dynamism and elegance of the unique middle-class car in the vehicle design, but also in the detailed styling design, the on-site exhibition car is very impressive, whether it is the luminous logo and light strip or the all-black roof + large slip back.
And on the body material, idNEXT implements the original intention of environmental protection of new energy vehicles, and uses a large number of bio-based materials, which can effectively reduce energy consumption and help reduce the carbon emissions of the whole vehicle by 55%. id.The performance of the NEXT sets a new standard for high-end all-electric sedans. Believe in the use of ID3 Lay a good reputation, IDnext will make idThe family is once again starting a new chapter.
At the same time, SAIC Volkswagen will also import the pure electric version of the Volkswagen T1 IDBuzz will be introduced for domestic sales, and it will not be ruled out that it will be operated domestically at that time. With such a lot of painstaking turns, it can be seen that SAIC Volkswagen has a lot of trouble for IDThe family attaches great importance to it, which is enough to prove that its determination to transform is firm.
Summary
Shanghai Volkswagen has established a good brand image in the hearts of the Chinese people for decades, and the people have enough confidence in the brand quality and assurance, and I believe that in the near future, we can see a new Shanghai Volkswagen that caters to the development of the times.