At present, with the changes of consumer groups and the upgrading and development of consumer demand, the hair health industry will show a continuous growth trend, and at the same time, it also poses new challenges to hair medical companies. As the head enterprise of hair medical, Yonghe Medical is promoting six major upgrades and exploring future development paths.
1. Upgrade the pricing strategy of hair transplant business. The hair transplant business ** system has been upgraded to a fixed price pricing model based on the hair follicle planting interval and the doctor's level, leading the pricing transparency of the hair transplant industry.
Second, the doctor's reception mode is upgraded. Following the full realization of doctor reception in June 2022, Yonghe Medical has further upgraded the doctor reception mode: improved the standardized process of doctor reception;Establish a multi-mode and integrated diagnosis and treatment program system for hair transplantation and maintenance;Through the upgrading of reception informatization construction, the service capacity of the hospital department will be improvedEstablish electronic information files for doctors, visualize values and advantages, make services more transparent and compliant, and create high-quality reputationThrough information tools, improve the ability and efficiency of reception.
3. User experience upgrade. Introduce the 6S service concept to comprehensively improve the user's full-process service experience. Some hospitals have implemented services such as 24-hour 1-to-1 exclusive butler service, dynamic service flow chart for hospital visits, dynamic reminders of service information, and multi-scene hospital navigation and guidance services to further improve the user experience.
Fourth, the medical capacity is upgraded. The introduction of the concept of "Good Doctor, One Person, One Case" aims to personalize and professionalize medical services, emphasize the important role of good doctors in hair medical services, and lead the high-quality development of the hair medical industry.
Fifth, the marketing strategy upgrade. Focusing on brand building and customer relationship management, Yonghe's brand visual system and core strategy have been upgraded. We have built a composite channel matrix of brand, traffic and content to strengthen customers' awareness and adhesion to the brand, and further enhance brand reputation.
6. Informatization and digital upgrading. Focusing on key links such as triage, reception and return visits, the integrated reception process of the Beijing-Shanghai benchmark hospital department was successfully upgraded to promote differentiated operation managementLaunched the self-development of the "Hefan" core business system to realize the digital business platform with seamless integration of offline and seamless processesThe successful launch of the Yonghe Hair Health Internet Hospital Mini Program has realized the support of new business capabilities such as remote consultation and pharmaceutical e-commerceIn terms of intelligent technology, we will focus on promoting the "Yonghe Smart Clinic" project, assisting the development of a hair transplant design system through 3D models, and using the latest AI technology to promote the development of key technologies such as intelligent aesthetic evaluation and intelligent surgical plan generation, so as to bring patients a better surgical plan design experience.
Through six major upgrades, Yonghe Medical continues to consolidate the brand moat while continuing to lead the standardized and professional development of the industry, and promote the high-quality transformation of the industry. In the future, Yonghe Medical will continue to provide a better service experience for hair health consumers with innovation at multiple levels.