With the end of Black Friday and Net One, the biggest headache for sellers has also come, that is, the return rate has soared.
Recently, many sellers have complained to Brother Min, and the recent return rate has skyrocketed:
Brother Min, the return rate is more than 25%, how to reduce the return rate".
Recently, there have been a lot of product returns with high customer orders, and the returned products have been damaged and lost a lot, is it because of the recent promotion?”
And the recent spike in return rates has led to a new shopping boom across the United States.
"Dumpster stores" have sprung up in the United States
According to foreign media reports, recently, thousands of people in the United States have poured into a place called"Dumpster Store".place,Snap up returns from Amazon, Walmart.
According to the National Retail Federation (NRF), U.S. consumers returned nearly $816 billion worth of goods last year.
According to Brother Min, the owner of the "dumpster store" will buy those goods that cannot be re-sold, and then sell them at an ultra-low price**The product range includes children's toys, accessories, electronic products, etcStart at $10 and gradually decline over time. VR makes people see that the hair dyeing guest is in the warehouse when the guest lets him,
And recently, on TikTok, a man named "Juliet."'The blogger of "s finds" showed off a $50 "mystery box" he bought at the "dumpster store" with a couch returned from Walmart. The same user, Tara Woodcox, shared a night light, a tray and some headbands that she bought at the "dumpster store" for $4 each.
At the moment, American social media is already full of stories about "dumpster divers" buying returned goods and then reselling them for a profit.
In recent years, the issue of returns has become one of the biggest headaches for sellers. The NRF estimates that refunds accounted for about 16% of total sales in the whole of last year, up from 10 percent in 20206%。
As we all know, there are costs when a product is returned, including prepaid postage costs as well as logistics, handling, and repackaging costs.
For sellers, this is also a big cost: "Accounting profits every month, FBA customer return fees account for a large proportion, is there a way to reduce FBA customer return fees."
It is reported that Amazon has also launched a new tool to help sellers reduce the return rate.
Amazon launches new tools
Amazon US announced the launch of a seller-oriented productFit Insights tool。Through this tool, sellers can better communicate sizing issues with consumers, resulting in fewer returns due to products that don't fit.
Powered by artificial intelligence and machine Xi, the Fit Insights tool uses returns data, size charts, and customer testimonials about size, quality, and quality to help sellers identify and resolve size and fit issues in their product catalogs, Amazon said.
It is worth noting thatThe tool is only available for apparel and footwear brands registered in the Amazon Brand RegistryA minimum of 100 units have been sold in the last 12 months.
However, the launch of this tool is undoubtedly a good thing for sellers who sell clothing and footwear, which will greatly help these sellers save costs and improve the shopping experience of consumers.
In Brother Min's view, if you want to really solve the problem of high return rate, you have to solve it from the aspects of product quality and function, and really solve the problem fundamentally.
1.The product description in the listing must be consistent with the physical object, and can be put on a multi-angle **or**, so that consumers can fully understand the product before choosing to place an order, reducing unnecessary returns.
2.According to the consumer's return reasons and the buyer's review, to understand the consumer's dissatisfaction, regularly optimize the product, improve the product quality, and to sample the product quality, so as to avoid the phenomenon of uneven product quality.
3.Do a good job of pre-sales and after-sales, communicate with consumers in a timely manner, and reduce the possibility of returns through effective communication and reasonable solutions.
In general, the high quality of the product and the accurate listing description are the best way to solve the high return rate, and it is also the basis for sellers to survive on Amazon for a long time.