Which is better than a digital service provider vs a local advertising agency?

Mondo Sports Updated on 2024-01-30

In 2023, the advertising industry has undergone years of transformation, from print media to online media, the industry is constantly evolving, information is becoming more transparent, and competition is becoming more and more fierce

The answer is: transform into a digital service provider.

Here I take local advertising company A and digital service providers as an example, when two types of companies contact the same customer, what are the advantages of digital service providers.

1.Comprehensive solution vsSingle Business:

Digital service providers provide multi-dimensional services, including customer acquisition, brand planning, event promotion, etc., to form a comprehensive solution. In contrast, Company A mainly relies on the advertising business and lacks in-depth involvement in other businesses, which makes digital service providers more advantageous when serving diversified needs.

2.Customer demand matching:

Through in-depth understanding of customer industries, pain points and needs, digital service providers can provide personalized solutions that are more in line with the actual situation of customers. However, Company A may not be able to have a deeper understanding of the customer's industry situation, product demand, brand image, etc., if it only provides a single advertising service, resulting in customers turning to digital service providers.

3.High-dimensional and low-dimensional strategies:

Through high-dimensional programmatic marketing, digital service providers not only focus on advertising business, but also serve customers through other follow-up businesses to achieve more comprehensive services. This makes it difficult for Company A to cope with the competition with digital service providers, because digital service providers have more advantages in terms of service ceiling and profit margin.

4.Customer stickiness and long-term cooperation:

Since digital service providers offer comprehensive solutions, it is easier for customers to form long-term relationships. In contrast, Company A may be more likely to churn customers if it only provides a single advertising business, because the digital service provider provides more value and can better meet the multifaceted needs of customers.

Digital service providers not only have more advantages in providing more comprehensive solutions, but also achieve greater profit margins through in-depth customer service, making digital service providers basically have no real competitors in this field. This reflects the unique competitive advantage of digital service providers with higher ceilings and broader profit margins.

Here I recommend [Baiying**Cloud] full** advertising management system for you. The system has 12 major resource sectors, with a total of 10w+ resources, to help you easily transform into a digital service provider.

Interested friends, follow me for free experience

Related Pages