Event review: On December 13, a revelation about "Andy Lau's endorsement of sauerkraut" attracted attention on Weibo. A netizen found that on the packaging of a sauerkraut product he bought, Andy Lau's ** was printed, and claimed that the product was endorsed by Andy Lau. This incident quickly aroused heated discussions among netizens, and they expressed doubts about whether Andy Lau endorsed this "sauerkraut produced by a small workshop". Soon, Andy Lau's agency issued an emergency statement through Andy World, denying the authorization of the product and sending a lawyer's letter to the company behind the product requesting to revoke the endorsement. The sauerkraut company responded that the use of ** is stills and does not constitute infringement.
Repercussions of the incident: This incident quickly attracted attention on the Internet, and netizens discussed Andy Lau's endorsement, and many people expressed skepticism about Andy Lau's endorsement of "sauerkraut produced by a small workshop". This also sparked a discussion about the risks of endorsements, and some netizens believed that with Andy Lau's popularity and influence, there was no need for him to endorse such niche products. Similar incidents have happened many times before Andy Lau's agency, and the company has been refuting rumors through social **, but rarely takes the company to court. This is considered to be Andy Lau's tolerance and height.
Analysis of similar events: Andy Lau, as a popular film and television star, has long been a popular spokesperson for various products. However, due to its growing influence, it has also attracted the attention of some small-cost companies. These companies often hope to increase the popularity and sales of their products by using Andy Lau's name and image, but due to their endorsement risks and infringement issues, many times Andy Lau will not accept such cooperation.
Impact of the incident: This incident once again reminded the public of the importance of endorsement risks and infringement issues. The marketing effect that celebrity endorsements bring to products is undeniable, but there are also certain risks. In order to chase profits, some unscrupulous businesses may use the image of celebrities without authorization, and the purpose behind them is to gain more attention and sales. And this kind of behavior is not only an infringement of the image of the star, but also brings unnecessary distress and loss to consumers. Therefore, for endorsement events, the celebrity's law-abiding and righteous attitude is crucial.
Latest development: As of now, Andy Lau's agency has sent a lawyer's letter to the sauerkraut company involved to withdraw the endorsement and reserve the right to take legal action. The sauerkraut company stated that the ** used was a still and did not constitute infringement. For the final outcome of this incident, it is necessary to continue to pay attention to subsequent developments.
Conclusion: Andy Lau's endorsement of sauerkraut has triggered social thinking and discussion on endorsement risks and infringements. The endorsement of celebrities is not only a marketing means for businesses, but also an extension and protection of the image of celebrities. Celebrities should choose products that truly conform to their own image and recognition for endorsement, and take legal measures to protect their rights against businesses that steal their image. For consumers, it is also necessary to remain vigilant to avoid buying infringing products because of blind star chasing. Only by working together among celebrities, businesses and consumers can we create a good business environment and an honest society. What are your thoughts on the issue of celebrity endorsements?How do you think the image rights and interests of celebrities should be protected?