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The funeral industry has been prosperous because of the best business, with the change of the environment and the change of values, people have begun to pay more attention to the spiritual connotation, people in the face of birth, old age, sickness and death do they ignore what is really needed?
The cemetery that has attracted widespread attention has now changed differently, and it can be seen that the cemetery sold in the past is still difficult to be cared for by consulting industry insiders and querying various market information, resulting in an embarrassing situation that the transaction cannot be realized.
In the past, there was a lot of discussion about whether the price was too high, but now some salespeople say that it will be difficult to find customers even if the water is lowered to below the market price, which is in stark contrast to the situation where demand is completely short of supply.
Some companies have tried to stimulate sales but the effect is not good, purely relying on ** or ** means have been unable to activate the original market, the current popular projects are difficult to attract and retain consumers.
With the changes in the economic and social environment, people no longer pay attention to the external conditions when choosing the cemetery, but pay more attention to the spiritual sustenance at the internal level.
No matter what kind of means are taken, the status quo of the best-selling cemeteries in the past is difficult to reverse, the market climate is undergoing deep-seated changes, and simply relying on the traditional model can no longer adapt to the new situation and new needs.
Some insiders who have been engaged in the funeral industry for many years said that from customer feedback, it can be clearly perceived that people are currently under great pressure, and it is even more difficult for ordinary people living in cities to support themselves with increasingly tight hands.
Many families are tormented by daily expenses such as mortgages and children's education expenses, and it is difficult to afford and accept to consider a large cemetery purchase in such a situation, which also explains why traditional best-selling products are difficult to sell today.
In the past few years, China's elderly population has grown at a rapid rate to push up the demand for various pension industries, but the overall speed of population aging has been slowing down in recent years.
In particular, the proportion of young and middle-aged people in first- and second-tier cities has rebounded, and the growth of the elderly population has flattened, which means that the demand of some industries that originally relied on the elderly group has passed.
As a population-intensive industry, the change of the core customer base of the funeral industry will inevitably lead to new adjustments on the demand side.
From a macro point of view, demographic factors are intrinsically driving the operating environment of the funeral industry to a new normal of flat and stable, which also poses new challenges to related enterprises.
In recent years, localities at all levels have attached great importance to the standardized and orderly development of cemeteries and related undertakings, and have successively introduced a series of laws and regulations on price limits and management of the funeral industry.
The government also vigorously supports and promotes the excellent quality of simplicity and moderation in traditional Chinese culture, which has formed a good orientation for all sectors of society and consolidated the requirements of users to pursue substance.
The change of social orientation and the renewal of consumption concepts is also an important factor in the impact, with the development of the network and social networking, the discussion of consumption concepts in all walks of life is becoming more frequent and extensive.
Some influential voices have begun to advocate a simple, materialistic lifestyle, advocating the treatment of life and death rather than external components, and some consumption cases have also attracted widespread attention, pointing out that excessive pursuit of fame and fortune in material consumption does not mean inner happiness.
Many people have gradually realized that at the moment of life and death, it is more important to have inner peace and spiritual sustenance than formal decoration, and people's views on this important part of the funeral have also changed under the immersion of this social environment.
The funeral industry is moving towards a qualitative improvement stage, which is also a new opportunity for relevant entities, and the demand driven by various favorable factors in the past few years has been difficult to sustain in the environmental changes, which brings uncertainty to the operation of the industry in the next stage.
From a macro point of view, this adjustment also means that the industry will enter a mature period, and demand will fall back to a healthy and sustainable development state.
Enterprises need to learn how to Xi more core and connotative innovation at this stage, instead of relying too much on external drives, with the further improvement of social payment capabilities, users' pursuit of spiritual needs will become increasingly prominent.
In recent years, in order to deal with environmental pollution, various places are strengthening the promotion of funeral models using degradable materials and low-carbon treatment methods, and some regions are also using new technologies to improve the sustainability of traditional burial methods.
These continuously optimized policies and measures will give funeral companies a clear direction of transformation, and the future trend is likely to guide the society to carry out a more reasonable new funeral model.
It is expected that with the improvement of relevant standards and systems, green burial will become the mainstream development trend in the future, and if enterprises can lay out as soon as possible, grasp the opportunities and policy guidance, it will be conducive to enhancing their core competitiveness.
Judging from the current changes in the user's mentality and social environment, people will pay more attention to the spiritual connotation and emotional bond between themselves and their loved ones, rather than being measured by flashy external performance.
Many of the existing cultural symbols and traditional Xi contain a deep understanding and treatment of life and death, and people will no longer simply equate spiritual sustenance with a certain piece of land or material components, but hope to find a higher level of meaning and comfort.
At present, some ** cemeteries are facing the situation that it is difficult to return goods in the home market, indicating that the pricing may be out of touch with reality in the past, and in the future, with the return of rational demand and the strengthening of supervision, it will be difficult for enterprises to invest in decisions at will**.
At present, the funeral industry is facing changes in demand, mainly due to the influence of many factors such as population environment, social concepts, and economic situation
The industry is changing from the past external-oriented stage to a new stage of development of connotation and spiritual needs
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