With the increase of per capita disposable income in China, the upgrading of consumption structure, the aging of the population, and the consumer group paying more attention to a healthy lifestyle, the scale of the industry will maintain a high growth trend. According to a report, as of 2023, the scale of China's big health industry will reach 1448 trillion yuan. The "Healthy China" plan of the National Health and Family Planning Commission proposes that the scale of China's health industry is expected to reach 16 trillion yuan by 2030.
In the traditional concept of "wellness", more and more new elements have emerged. According to the "Generation Z Nutrition Consumption Trend Report", young people aged 18-35 account for more than 83% of the health care population, becoming the main force in the health care market. The "new Chinese health preservation" fashion, which includes the concept of "national tide", is also becoming more and more well-known.
In 2023, the market's test for big health brands is also increasing: not only to explore new health care fields, but also to improve product quality, build brands, achieve sustainable development, and create "upward" power. In the health and wellness track, Infinitus, as a cutting-edge brand, has also carried out active exploration and innovation.
Many people know about Infinitus from a bottle of Enhancement Oral LiquidFounded in 1992, Infinitus (China)**, a member of the Lee Kum Kee Group, focuses on Chinese herbal health products, and as of September 2023, it has launched more than 200 products under the three major categories of health food, beauty and household products. After 31 years of growth and development, it has formed a diversified product ecology. According to the data of Qianzhan Industry Research Institute, in the domestic health care products market, Infinitus ranked first in terms of market share in 2022, with a market share of about 55%。
Looking back on the outgoing year of 2023, Infinitus has also gained a lot. This year, the company created a diversified series of Chinese herbal medicine health food, carried out the "National Tide Health Carnival", set off a national health upsurge, and successively appeared in Xinhua News Agency "China Brand Day", China Quality Conference and other national activities, won the recognition from the outside world;In terms of scientific and technological innovation, Infinitus has launched another important scientific research platform in cooperation with scientific research institutionsIn terms of fulfilling its social responsibilities, Infinitus has helped 1,341 students complete their studies in the past 10 years through the "Si Li Ji Ren Student Dream" program, helping the recipient families increase their income by more than 2.%.400 million yuan.
Between the traditional health culture and the national tide culture, sparks are being sparked.
Whether it is "soaking wolfberries in a thermos cup" or "Chinese medicine sour plum soup" once defeated the C position of milk tea on the cool drink, Guochao Health Care has won the hearts of more and more young people in 2023. Young people, represented by "Generation Z", are more concerned about their own health management, and traditional Chinese medicine health care is no longer confined to the "good medicine and bitter taste" of the past, but has begun to integrate into daily life in a more diversified and convenient way.
New Chinese health care is a vast market. According to the "2022 National TCM Health Index Research Report", young people have begun to enter a new stage of normalized health preservation, joining the main force of health preservation, and showing a tendency to experiential and personalized consumption demand. In the eyes of confident and flamboyant young people, the national tide health products with "beauty and material" are more favored, which is an important way for them to show their personality and express themselves.
For domestic health care brands, this is naturally a market opportunity that must be seized. The key point facing Infinitus, which has passed its "year of establishment", is how to adapt to consumer needs, continue to innovate, and give new vitality to the brand.
Figure: The national tide health series activities were officially launched).
September is the "Healthy Lifestyle Awareness Month for All", and Infinitus has launched a series of activities that will run through the second half of 2023 – "Health Trend, I Look". The main purpose of this activity is to popularize health knowledge to the public, advocate a healthier and happier lifestyle, and promote the health of the whole people.
The first National Tide Health Carnival landed at the outdoor plaza of Guangzhou Infinitus Plaza, which included five theme areas: "Immunity Tide Academy", "Beneficial Tide Food Fair", "Heartbeat Tide Friends Club", "Happy Tide Art Club" and "Real Tide Drink Shop", which integrated interesting and fun national tide garden check-in interaction, health and wellness knowledge popularization, and immersive experience of national tide health care products. According to reports, more than 300 Infinitus venture partners came to the site to participate in the first experience of the Guochao Health Carnival. According to Wang Chen, Business Content Manager of Infinitus, the "Carnival", "Wellness Party", "Talent Show" and "Wonderful Night" activities will be held across the country in the future.
In the following months, this series of themed activities traveled to many places in China. According to statistics, from September to November, Infinitus held more than 500 large-scale carnivals and more than 50,000 small-scale events in 113 cities across the country, attracting more than 400,000 participants.
The picture is the scene of the "Wonderful Night of National Tide Health".
On December 8th, an event that showed the beauty of national tide health culture in a unique way appeared in Guangzhou. Infinitus Yanggujian's "Wonderful Night of National Tide Wellness" event featured a number of beautiful scenery such as the Guochao Tea Break Area and the Yanggujian National Style Check-in Area, attracting many visitors to take photos and check in. "Healthy Health" is a brand launched by Infinitus on the occasion of its 30th anniversary in 2022, which means "Healthy Living". During the event, Yaowang Immortal Master and Ganoderma lucidum Fairy joined hands with 12 health experts who stood out from the "2023 National Tide Health Care Series Activities" to perform the four reasonables - "eating modestly, living regularly, exercising moderately, and having balanced emotions" sitcom to convey traditional health culture.
Infinitus said that in 2024, it will continue to promote a series of activities to lead a new wave of wellness.
Consumers in the health industry naturally have higher requirements for product quality. Now, domestic consumers are also becoming more mature and rational. Especially in the new era, young consumer groups pay more attention to the quality of products, and the evaluation of brand scientific and technological strength is also one of the important criteria for them to measure product quality.
If an enterprise wants to achieve high-quality development and break through in the fierce market competition, scientific and technological research and development capabilities are undoubtedly the most basic barrier for the brand.
Even the culture of traditional Chinese medicine should find a way to integrate with modern science and technology to make the public's health regimen more scientific.
Infinitus is also exploring the combination of traditional Chinese medicine, modern medicine, and high-tech technology. At the 14th China Industry-University-Research Cooperation and Innovation Conference held in Beijing earlier this year, Infinitus won the "2022 China Industry-University-Research Cooperation Innovation and Promotion Award" for its project "Research on Intelligent Analysis System Based on Big Data and Industrialization of Cosmetics with Key Functions".
In particular, on October 24, the Infinitus-Shandong University of Traditional Chinese Medicine Blood Turbidity Research Institute Joint Laboratory was inaugurated. At present, Infinitus has established a number of scientific research platforms with domestic and foreign authoritative institutions and universities, creating a scientific research and innovation system of "one center, multiple scientific research and technology platforms", and this joint laboratory has become another important scientific research platform jointly established by Infinitus and universities.
Figure Inauguration of the Infinitus-Shandong University of Traditional Chinese Medicine Blood Turbidity Research Institute Joint Laboratory).
Abnormal blood rheology, retention of harmful metabolites in the blood, and impaired circulation can all be referred to as blood turbidity. Professor Wang Xinlu, a national famous Chinese medicine doctor, explained what blood turbidity is. At the unveiling ceremony, Wang Dongxian, director of Wang Xinlu's Master Traditional Chinese Medicine Inheritance Studio, said that the joint laboratory of the Blood Turbidity Research Institute has studied the relationship between Chinese herbal medicine formulas and hyperlipidemia and hyperuricemia, and through clinical observation, it provides effective evidence for the Chinese herbal medicine composition solid drink to assist ** hyperuricemia, and provides new ideas and methods for health food to assist in acid reduction.
Hu Zhenzhong, Vice President of Infinitus (China)**, said that the Infinitus-Shandong University of Traditional Chinese Medicine Blood Turbidity Research Institute Joint Laboratory has been in operation for nearly two years, and so far, there have been some exciting research results. In the future, Infinitus will continue to invest in the development of more and higher quality Chinese herbal health products through the full demonstration and transformation of modern technology.
On December 5, the Guangdong Yanggujian Traditional Chinese Medicine Health and Wellness Research Institute was officially launched, which will focus on the theoretical deepening, dissemination and application of the concept of health preservation, the promotion of healthy lifestyles, and the research on people's health and health habits and health needs.
In addition to focusing on scientific research and innovation, Infinitus has also been building a reliable quality barrier for the brand. In May 2023, Infinitus Xinhui will upgrade the testing center at its Xinhui production base with an investment of about RMB 8 million, and in addition to upgrading some areas of the original laboratory, a new microbiology laboratory of about 700 square meters will be built. After the completion of the renovation and upgrading, the total area of the testing laboratory will reach 3,000 square meters.
At present, Infinitus has a number of professional testing centers, which can test more than 70 product ingredients, more than 100 safety indicators, more than 20 microbial indicators, and more than 300 physical and chemical indicators.
At the 2023 Health Responsibility Forum held in December, Infinitus released the "Infinitus Quality and Safety", which summarizes the technology and experience in quality and safety management of the entire industry chain over the past 31 years, and condenses it into three dimensions: one center, one set of models, and ten linksThat is, adhere to the "user-centered", establish a set of end-to-end quality and safety management model based on "100-1=0", and implement and practice in all links of the whole chain with high standards and strict requirements, so that product quality and safety are effectively guaranteed.
At present, there is a huge demand for health and wellness products in the consumer market. It is a good opportunity to explore the path of combining traditional Chinese medicine with modern medicine and high-tech technology, vigorously strengthen product safety management and ensure product quality, so as to build a leading health and wellness brand with high influence in the industry.
Innovative development and sustainable development have become the key words of economic development in 2023. The growth of every enterprise is inseparable from the commitment to social responsibility. Actively fulfilling social responsibilities also plays a role in promoting the brand building of enterprises, which can be transformed into long-term business performance of enterprises.
However, how to practice social responsibility is also a huge issue facing all enterprises: from environmental protection, energy conservation, social welfare and corporate governance, there are a wealth of issues. Infinitus' 31-year commitment to social responsibility may also serve as a reference for more enterprises in the healthcare industry.
In recent years, the frequent occurrence of cardiac arrest and sudden death has attracted the attention of the whole society, and the data show that more than 90% of them occur outside the hospital, the rescue time is only about 4 minutes, and the rescue survival rate of more than 10 minutes is less than 1%. In June this year, Infinitus donated RMB 1 million to the Jiangmen Red Cross Society through the Si Li Ji Ren Charity Association, which was used by the Jiangmen Police Association to equip police premises and law enforcement vehicles with AED equipment.
The first independent public welfare project of the Si Li Ji Ren Public Welfare Association, "Si Li Ji Ren Student Dream", was officially launched in 2013, and it has been 10 years since then. The project has evolved from actively responding to the national poverty alleviation strategy to helping rural revitalization through education revitalization and talent revitalization, helping more students in distress to achieve their skills.
Figure: "Si Li Ji Ren Student Aid Ten Years Dream Covenant" activity was held).
In 2023, the "Helping Students to Realize Their Dreams" project will continue to be widely carried out in many provinces. With the help of the "Si Li Ji Ren Student Dream" project, many young people have been able to continue to chase their dreams bravely. Li Jiamin, who was born in Heyuan, Guangdong, whose parents worked outside the home, grew up with her grandmother, and in 2018, she was admitted to Guangdong Food and Drug Vocational College majoring in traditional Chinese medicine. She seized the opportunity to participate in the project, which also opened the door to the TCM industry. During her junior year, Li Jiamin interned at a well-known pharmaceutical company and worked as a physician assistant in a community hospital after graduation.
It is understood that in the past 10 years, this public welfare project has achieved fruitful results: 46 "Sili Jiren Student Dream Realization Classes" have been opened in 30 provincial-level administrative regions across the country;The cumulative investment is more than 27.84 million yuan;1,730 students were sponsored;1,341 people have completed their studies and are in the workforce or going on to higher education;Help the recipient family to increase their income by more than 2400 million yuan.
On November 18, Infinitus, together with the Charity Times, held the "10-year Promise of Helping Students to Realize Their Dreams" event at Infinitus Plaza in Guangzhou. At the ten-year covenant event, the Si Li Ji Ren Public Welfare Association also donated 1 million yuan to set up two "Si Li Ji Ren Student Dream Realization Classes" in the major of Chinese Pharmacy of Guangdong Zhaoqing Medical College and the food inspection and testing technology major of Guangxi Quality Engineering Vocational and Technical College, so as to cultivate more outstanding talents for the health care industry and help the healthy China strategy.
In addition, under the strategic goal of carbon peaking and carbon neutrality, carbon reduction of the first chain has always been regarded as the focus and difficulty of enterprises to achieve carbon neutrality. This is not only because the carbon emissions of the first chain account for a large part of the carbon emissions of enterprises, but also because the enterprises on the same chain have uneven levels of understanding and technical capabilities for reducing carbon emissions.
In view of the multi-link and multi-scenario resource consumption of the "supply-production-sales" chain, Infinitus started with the change of one carton and one transport vehicle in the transportation and distribution links to promote carbon reduction and emission reduction. Infinitus has innovatively proposed the "Two Boxes and One Car" solution (production of recyclable boxes, sales of recyclable boxes and new energy vehicles), such as promoting the use of recycled packaging instead of carton packaging for the distribution of raw materials by leading OEMsAt the production end, we will promote the application of production cycle boxes, trunk hydrogen energy vehicle transportation, equipment energy-saving transformation, and photovoltaic energy construction from the factory to the DC warehouseAt the sales end, the terminal sales cycle box, electronic sign, terminal new energy electric vehicles, etc.
According to statistics, Infinitus' long-term practice has resulted in a set of scalable green transportation solutions, which can save about 600,000 cartons per year in the production of recyclable boxes and about 1.1 million cartons in the sale of recyclable boxes, and is expected to save more than 10 million yuan in economic benefits per year.
In January this year, Infinitus (China)** was awarded the Top Employer China certification for three consecutive years in the Top Employers Institute.
Support education, participate in rural revitalization, spread health culture, and respond to low-carbon call ......Infinitus' social responsibility has become standardized and systematic.
From building a product matrix, creating new brands, expanding consumer groups, focusing on product quality, to continuous R&D and social responsibility, Infinitus is constantly reinventing itself to enhance its core competitiveness. The big topic of building a distinctive head health domestic brand and helping the construction of a healthy China is still worth exploring for all enterprises.
Author |Yang Yang, ed. |Chen Fang