In recent years, how bad has the physical business been?Let's take a look at a few stats:
According to statistics, there are 90 million self-employed (brick-and-mortar stores) in China, but more than 13 million have been cancelled or closed down between 2020 and 2021.
In addition, according to incomplete statistics from One View Commerce, in 2022, nearly 7,000 physical stores in multiple formats of physical retail will announce their closure, falling before dawn.
For example, Gome Retail closed nearly 600 stores, Lianhua Supermarket closed 146 stores, Hongqi chain closed 79 stores, Carrefour closed 54 stores, Wal-Mart closed 21 stores, and so on.
According to the data of enterprise inspection, in 2022, 49 domestic catering-related enterprises will be cancelled and revoked60,000, and 1.9 million retail-related enterprises were cancelled and revoked.
According to incomplete statistics, in the first half of 2023, more than 4,000 stores will be closed, 2.25 million retail enterprises will be cancelled, and 14 department stores and shopping malls will be closed.
Perhaps the above statistics are just the tip of the iceberg, in fact, a large number of brick-and-mortar stores are in a difficult situation. So what is causing such a situation in physical stores?Regarding this issue, in recent years, everyone has pointed the finger at e-commerce. Some people say that e-commerce destroys the real economy, and if e-commerce is shut down, the economy can recover and employment opportunities will increase!However, regarding e-commerce, CCTV is strongly supporting, why is this?What do we get if we shut down e-commerce?
01 Is e-commerce really a "cancer"?Nowadays, on whether e-commerce is a cancer or not, a point of view is this: from a macro point of view, e-commerce can actually promote economic development, e-commerce can improve the quality of goods, so that a toy produced in Yiwu is seen by consumers in the northeast and placed an order to buy. And if there is no e-commerce, although the goods can still flow, the efficiency of the flow will be reduced, and the audience will also be reduced. Another point of view is that there is no e-commerce, the citizens spend their money in their own urban physical stores, the boss makes money, and then the boss goes to consume, the citizens may be part-time, the hotel business is good, the salary is raised, bonuses are paid, and they are too busy to hire more people, and the employment is solved, and the citizens earn more money and go to consumption, so the cycle is opened, and the local economy is very good. But with e-commerce, the public spends money on the Internet, the money goes to the field, the local physical store business is not good, do not go to the restaurant to consume, the hotel business is not good, do not need so many workers, the public because the work unit is not good, has been reducing salaries, buying things can only go to the e-commerce to search for the lowest price on the whole network, and dare not consume large amounts, the local economy is not cyclically developed, so it will become poorer and poorer, and so on, e-commerce affects real estate, business, employment, labor insurance, tax ......
02 What do we get if we shut down e-commerce?For most ordinary consumers: after shutting down e-commerce, they lose a shopping channel, a channel to buy the most suitable products for less money. For brick-and-mortar store merchants and landlords, many people's thoughts are this: if the e-commerce is shut down, the brick-and-mortar store loses a strong competitor, and can continue to sell ** goods, the landlord also has a reason to increase the rent, but consumers even spend more money to buy their favorite goods. However, many people ignore the higher-level problems, whether it is offline physical stores, or online e-commerce, are the real economy, since it is necessary to distinguish between good and bad, we should zoom in on the angle and stand in the development of the real economy to measure, after all, the real economy is good, people's lives are better, the development of the entire economy has also improved, and social contradictions will be greatly reduced.
To put it more technically, the real economy is a reservoir of employment and a place where rich labor gathers. The real economy creates better material conditions for people's lives, alleviates the pressure of social employment, and reduces social contradictions. A large number of physical production and service industries such as manufacturing, construction, and transportation in the economy are one of the main industries that provide jobs, which can create a large number of employment opportunities and promote the transfer of employment between urban and rural residents and the upgrading of vocational skills of the employed. To put it bluntly, the premise of the development of the real economy is consumption, the premise of consumption is income, the premise of income is employment, and the pen is still on employment. Because only when people's employment problems are solved and they have income, can they consume more goods and promote the development of the real economy, which is interlocking. That's why the American economist Peter F. Druckerdrucker) will say:The real economy is the circulation of products and services.
This explanation is absolutely different from what many of us always say, the real economy is what we can see and come into contact with, such as mobile phones, computers, daily use, etc., which is absolutely different in concept. If the real economy is defined as a certain commodity, there is no difference between selling under and selling up, so that the solution can be reached, and e-commerce has not destroyed the real economy. However, if the real economy is defined as the circulation of goods, a circulation that solves the long-term development of the economy, the result is very different. However, regarding the ** of e-commerce, not long ago, CCTV also spoke out in support of e-commerce!On December 7, CCTV published an article titled "Cross-border e-commerce new" across "Vietnam", in this article, CCTV listed a data, in the first three quarters of this year, China's cross-border e-commerce import and export 17 trillion, an increase of 144%!
Only one cross-border e-commerce contributed 17 trillion, which makes many people have a new logic: although e-commerce has depressed the profit margin of production enterprises, e-commerce has also brought greater popularity. For example, when there is no e-commerce, a company can earn 10,000 yuan a day by selling 10 goods a day, and now it can sell 1,000 pieces a day through e-commerce and earn 500,000 yuan a dayHowever, what we want to say is that e-commerce is a new channel for the development of the real economy, but it is definitely not a replacement. Today, a live streaming team of dozens of people sells more than 25 billion a day, benefiting dozens of people. However, in the past, such sales could create an industrial chain and sales chain, which could bring hundreds of thousands of jobs, solve the employment problem of hundreds of thousands of people, and benefit the normal life of hundreds of thousands of families. The goal of the real economy should be to increase effective supply, improve productivity, increase jobs, and protect and improve people's livelihood and ......
To put it further, the real economy is the foundation of a country's economy and an important pillar of a country's prosperity. The real economy is the main focus of economic development, is the main content of the construction of a modern economic system, the development of the real economy, the expansion of the international market share, can enhance the country's international competitiveness. Through investment, technological innovation, and expanded production, the real economy can drive economic growth and lead to gross domestic product (GDP) growth. In addition, under the pressure of international competition and the benefits of scale brought by the open world economy, the qualitative advantage of the real economy will be able to form and develop better and faster, and a virtuous circle will be realized. Finally, do you think e-commerce should be shut down?Wan Ziwen said:Every word of the article was typed out by me, and I clicked it outLookingLet me know that you are also working for lifeDo your best