The first exposure, the first test, the second test, and the finalization, "Yuan Dream Star" quickly completed the 4 important nodes of the new product release in only 2 months.
In recent years, there have been few manufacturers in the genre** that have adopted such a rapid release strategy. The reason is that in the increasingly competitive game market, squeezing toothpaste step by step is a relatively reasonable choice. On the one hand, it can ensure stable and long-lasting content outputOn the other hand, it can also collect user feedback in a timely manner and make adjustments in a timely manner.
However, "Yuanmeng Star", as the "little princess" of Tencent and Tencent TiMi Studio, has shown its strong side since the day it first met players. In less than 1 month from the end of the first test to the start of the second test, this genuine family party game has quickly completed its evolution again and again in terms of the number of content, gameplay accuracy and richness.
When we were still speculating whether "Dream Star" would have any more surprises after the second test, a surprise that exceeded players' expectations came.
On December 2, "Yuan Dream Star" held an official press conference in Shanghai with "no official", announcing that it would be releasedIt will be launched on December 15 without deletionmessage.
At the same time, the "tripartite" Xingbao team, composed of content creators, e-sports players, and ecological partners, also brought several major platesThe latest information: Including product positioning, "Yuan Dream Star" has set the goal of "creating the best party game to play with friends", and will carry out "everyone has fun" to the end;Regarding IP linkage, "Yuan Dream Star" will join hands with "Human Defeat" to open the genuine license;During the period, it was announced that the first phase of the plan is 1.4 billion yuan of special investment, which will be used for the creation of a national e-sports event system, content ecological creator incentives, UGC map creator incentives and other special developments, and there is no cap on long-term investment.
The national e-sports event system of "Yuan Dream Star", which has attracted much attention from players, was highlighted at the press conference.
According to the press conference, "Yuanmeng Star" will combine its own exploration and adopt the industry's leading event model to achieve entry, and the "Yuanmeng Star Championship Cup", an e-sports event that combines online and offline and does not close throughout the year, is its first step.
It is understood that what "Yuan Dream Star" is built is oneIt includes a three-in-one event system of "online events", "offline carnivals" and "annual finals ceremony".It aims to provide all players with a low-threshold, diversified, and high-density esports experience. It does not tilt too much towards one of the entertainment or competition, but uses a more diversified event layout to realize the collision of entertainment and competition and stimulate the activity of the event.
The online event of "Dream Star" will be held every week. Players will be rewarded for participating in the event, and those who perform well will also have direct access to the "Offline Esports Carnival".The winner of the carnival will qualify for the "Annual Finals Ceremony". This overlapping design of online and offline, and the arrangement of high-density events, provide a good foundation for the participation of the whole people in the event. Whether it's chasing rankings or having fun, players can participate anytime, anywhere and unleash their passion for esports.
In order to ensure the strong development of the e-sports ecosystem, "Yuan Dream Star" also showed enough sincerity on the scene100 million event ecological incentivesIt will be announced, so as to build a top party game event ecology in China that everyone can participate in and participate in the competition. AndThis 100 million yuan is only the first batch of investment, and it will gradually deepen in the future, and work with partners in the whole industry to open up more and newer event gameplayto build an inclusive and open innovative event system and promote the implementation of the concept of national e-sports.
I have to admit that "Yuanmeng Star" is very bold. As soon as the game was announced, e-sports has taken the lead, and the radical style is unimaginable for many products, but after looking at the layout of its event ecology, you can feel the logic behind its radicalism.
At the Hangzhou Asian Games, the 4 golds and 1 bronze of the young e-sports players were like a shot in the arm, which made China's e-sports, which was already speeding up on the road of industrialization, again.
More importantly, the heroic posture of domestic e-sports athletes winning glory for the country not only promoted the successful breakthrough of the e-sports industry, but also shattered the stereotypes in society to a certain extent, so that more people began to pay attention to and even participate in the construction and development of e-sports events, so that Chinese e-sports have a bigger stage to show themselves. Whether it is for the various events in the development stage, or the rising stars who are actively deploying, it is a great benefit.
The opening of the "Dream Star" e-sports event is just a ride on the above-mentioned good "free ride", and the national nature of the game itself has built a bridge for players to understand and participate in the event, so that "Dream Star" has more opportunities to communicate with players from different angles. The competitiveness of the product provides a stage for players who pursue more extreme to fully display themselves, amplify the ornamentation of the event, and achieve two-way empowerment between the event and the product.
So the question is, in the case that the domestic party game market has not yet built a complete event system, how can "Yuan Dream Star" ensure the success rate of the event ecology?
First of all,In the past 10 years, Tencent TiMi Studio has gradually built its own event ecosystem through continuous attempts- Push the excitement of the event to the extreme with excellent content creation capabilities to attract a wider audience;Actively integrate business resources, provide practical benefits for sponsors, and help enhance brand influence;At the same time, we will continue to optimize the management mechanism of the event alliance and establish a dynamic and healthy development ecosystem to achieve a win-win situation for all parties.
Whether it is the KPL King of Honor Pro League, QQ Speed Racer Game Event, or CODM Call of Duty Mobile Game Event, it has greatly evolved under the careful management of Tiantencent's TiMi Studio. Taking the QQ Racing Event as an example, TiMi added paid cars with attribute bonuses to the event at that time, and built a unique no-selection system based on the characteristics of the vehiclesIn terms of KPL, the whole event is closer to the professional sports system through salary cap setting, transfer system, and third-party brokerage model.
That is to say,Tencent TiMi Studio has excellent ability to continuously optimize events and maintain sufficient room for improvement for the long-term growth of e-sports events.
Secondly, the ontology of the event is still the game, and the game is the basis of the event, and its quality directly determines the enjoyment of the event. Through the in-depth observation of the second test of "Yuan Dream Star", we found that its product completion is quite high, and it has done enough to improve the competitiveness of each level, which is enough to support the needs of the event.
For example, in the core gameplay of 32 players eliminated in 4 rounds, the addition of several new items makes the competition between players more interesting. For example, the new Black Hole Trap can teleport the player to a random location around the player to disrupt the opponent's rhythmManned fireworks that help players leap a significant distance forward and repel their opponents when they land;A Freeze Grenade that freezes enemy players in the target area into snowmen for up to 3 seconds.
From a competitive point of view, these new items are innovative and have the attribute of "control", especially in the four-person team qualifying match, whether it is to protect teammates or block opponents, it is the best choice. Taken together, it is difficult not to think that this is "Yuan Dream Star" deliberately paving the way for the event, and you can even boldly guess that when the game is officially launched, the innovation of props will bring surprises to everyone.
In addition, "Metadream Star" began to raise the ceiling of the featured gameplay. Take the new "Forza Motorsport" ski mode added during the second test as an example: this gameplay is no less than other professional racing games in terms of presentation. For example, the offset settings when cornering, and the details when accelerating, jumping, and skidding all show the technical skills of the gameplayThere is also the camera performance when changing speeds and collisions, which makes people watch the blood boiling.
This kind of operation feel and picture details are put into the main lightweight and fragmented party game, which seems to be a bit overflowing. However, for an event, the look and feel of these details is a proper plus, and it may also be the evolution direction of the party game of Zhonglele.
Looking back on this press conference, "Dream Star" not only clarified the future development direction in the game, but also ushered in a strong alliance in various dimensions outside the game. What is gratifying is the perfect ecological layout of the event.
At this stage, there is no shortage of products in the party game market, what is lacking is a set of event systems that can be used as reference standards. Now, "Yuan Dream Star" has tried to give this answer. If the product guarantees the user's reputation, then the event determines the upper limit of the brand, which is also the highest level of mutual empowerment between the event ecology and the game itself.
There are less than two weeks left until the official launch of the whole platform on December 15. Whether the set of future plans revealed by "Dream Star" can produce a chemical reaction and drive the standardization and systematization of party game events, the mystery will soon be revealed.