In recent years, Chengdu's food circle has set off a sensation about the "Internet celebrity old woman" egg baked cake, and the old woman, who was once sympathetic and concerned, has now fallen into an embarrassing situation where no one cares.
From the ** of the Internet blogger to the current decline of the limelight, this process makes people wonder, how does the double-edged sword of network traffic affect the business and reputation of an old woman?
A few years ago, an elderly woman set up a stall at the intersection of Chengdu Jianshe Road, selling egg baked cakes, and she became an "Internet celebrity old woman" overnight because of the packaging of keywords such as old, hard work and pity, attracting the attention of a large number of young people.
The Internet celebrity effect has turned the originally inconspicuous stall into a popular "Internet celebrity food" landmark, attracting countless diners.
This old woman's name is Granny Xue, who is 88 years old this year, but she still insists on setting up a stall at the intersection of Chengdu Jianshe Road, selling her signature delicacy - egg baked cake every night from 10 p.m. to 2 a.m. rain or shine.
Egg baked cake is a traditional Sichuan snack made with flour, eggs, minced meat and other materials, charred on the outside and tender on the inside, sweet and delicious.
Granny Xue's egg cakes are famous for their ingredients, and each egg cake is filled with a lot of minced meat, chopped green onions, sesame seeds, etc., which makes people salivate.
However, Granny Xue's egg baked cake ** is also expensive, one sells for 15 yuan, which is much more expensive than ordinary egg baked cakes.
It is understood that Granny Xue has been selling egg baked cakes for more than 20 years, and she said that she was trying to earn some money for her daughter and reduce her burden.
It turned out that Granny Xue's son died of illness a few years ago, leaving behind a daughter, and Granny Xue brought up her granddaughter, and Granny Xue's daughter was not easy, in order to support the family, she had to work two jobs a day and take care of Granny Xue's life.
Although Granny Xue is old, she doesn't want to trouble her daughter, so she has always insisted on making egg cakes, hoping to leave some money for her daughter and granddaughter.
Granny Xue said that the sentence she didn't like to hear the most was: "Don't come out to set up a stall at such an old age." ”
She felt that she was still capable of working and did not want to be supported by others.
In this way, Granny Xue's story touched many people, and many people admired her strength and unyieldingness, but Granny Xue's personality was not gentle, she often had disputes with customers, and even scolded the street and slapped the table.
On weekdays, she speaks loudly and has a fierce attitude, no matter who she is, as long as she dares to say something dissatisfied with her, she will scold her and not give face.
Granny Xue said that she is not afraid of offending people, and she doesn't care about other people's opinions, as long as she thinks it's right.
In addition, she also thinks that her egg baked cake is the most delicious, don't buy it if it's too expensive, don't pretend to be weird in front of her, otherwise she will teach them a lesson.
Granny Xue's short temper made many people feel unreasonable, and also made many people lose interest in her egg baked cakes.
Some people say that her egg baked cake is not delicious, and it is often baked, and the taste is poor, and some people say that her egg baked cake ** is too high and not worth it.
Others said that her egg baked cakes were sold by compassion and had no real skills.
Some people even say that her egg baked cake is based on Internet hype and relying on the old to sell the old and become popular, and there is no authenticity.
Don't say it, it's really like this, in fact, the reason why Granny Xue's egg baked cake can become popular on the Internet is because there are some Internet bloggers who have **her story and** on platforms such as Douyin.
These online bloggers used some exaggerated words and emotional language to describe Granny Xue's age, pity, hard work and other characteristics, as well as the sweetness, affordability, and deliciousness of her egg baked cakes, which attracted the attention and curiosity of a large number of netizens.
These netizens came one after another, wanting to taste Granny Xue's egg baked cake in person, and also wanted to see Granny Xue's demeanor.
In this way, Granny Xue's stall was soon surrounded by crowds, and her egg baked cakes were sold out.
One day, Granny Xue's egg baked cake became a new Internet celebrity delicacy overnight, and Granny Xue is also known as an Internet celebrity old woman, her fame even exceeds that of some celebrities and big V, and her egg baked cake has also become a must-eat delicacy for many people in Chengdu.
However, after becoming popular, she floated, in addition to the attitude problem, the quality of the egg baked cake is also worrying, many diners reported that the egg baked cake they bought was baked, and the taste was also disappointing.
Under the double blow of being expensive and poor in taste, the originally high-profile "Internet celebrity old woman" began to be spurned and disgusted by diners.
In the case of being questioned, the old woman appeared extremely impatient, and her response was full of arrogance and contempt: "If it's too expensive, don't buy it!" You want me to be cheap...I'm going to get a bargain! If you can't afford it, you can leave, and you can't stop me from doing business...”
Such a response has sparked further resentment among young people, turning their supporters into critics.
Looking back at this process, we can see the double-edged sword effect of network traffic. The former sympathy and love quickly turned into criticism and complaining about the old woman under the impetus of the Internet.
After gaining a lot of traffic, the old woman did not seem to adjust her business attitude and product quality in time, but became more arrogant, disappointing the diners who originally supported her.
It also makes us wonder if web traffic is really a benign enabler. In this age of information, momentary praise and attention can easily turn into criticism and neglect.
Although the old woman once harvested a large number of "traffic leeks", now her business and reputation have paid a huge price.
In the process, perhaps we can reflect on whether the overabundance of compassion is a good thing.
Although the former sympathy made the old woman an "Internet celebrity" for a time, as the problem was exposed, this sympathy also became a little blind.
Sometimes, compassion needs to be paired with reason and critical thinking so that it doesn't become a negative effect of impulse.
The double-edged sword effect of web traffic, the overflow of empathy, and the attitude of operators towards reputation and product quality are all areas where we need to reflect on.
Perhaps in the future, while we pay attention to the "Internet celebrity" food, we can also look at the problems more rationally, so as not to become a victim of network traffic.