China Business Intelligence Network News: As a new business model and business format, live broadcast e-commerce has played an active role in increasing employment, expanding domestic demand, and promoting the development of the digital economy. In recent years, the domestic live broadcast e-commerce industry has maintained a rapid development trend. According to the "2022-2027 China Live E-commerce Industry Market Analysis and Investment Risk Trend Research Report**" released by the China Business Industry Research Institute, the scale of China's live broadcast e-commerce transactions will reach 3.5 trillion yuan in 2022, with an average annual compound growth rate of 125 in the past five years48%。According to an analyst at the China Business Industry Research Institute, the scale of China's live e-commerce transactions will reach 4,565.7 billion yuan in 2023 and 5,563.9 billion yuan in 2024.
Data**: Compiled by the Network Economic Society and the China Business Industry Research Institute.
Under the impact of the epidemic, the live broadcast e-commerce model has fully exploded, the new retail format of "live broadcast + e-commerce" has accelerated, and the penetration rate of e-commerce live broadcast has grown rapidly. According to the "2022-2027 China Live E-commerce Industry Market Analysis and Investment Risk Trend** Research Report**" released by the China Business Industry Research Institute, from 2018 to 2022, the penetration rate of China's live broadcast e-commerce transaction volume increased from 16% to 253%。In the first half of 2023, the penetration rate of live streaming e-commerce transactions will reach 278%。According to analysts from the China Business Industry Research Institute**, the penetration rate will reach 31 in 20239%, 35% in 2024.
Data**: Compiled by the Network Economic Society and the China Business Industry Research Institute.
For more information, please refer to the "China Live E-commerce Industry Market Status and Development Prospects** Report" released by the China Commercial Industry Research Institute, and the China Commercial Industry Research Institute also provides industrial big data, industrial intelligence, industrial reports, industry feasibility research reports, investigation and evaluation, industrial planning, park planning, industrial chain investment map, industrial investment guidelines, project packaging planning, industrial investment promotion & promotion meetings and other consulting services.