Yesterday (December 2), in Wuhan, the base camp of Dongfeng Honda, with the melody of "Ode to the Family", the Dongfeng Honda User Ecological Conference and User Brand Conference were grandly opened. Witnessed by car owners, fans, team members, ** and partners, Dongfeng Honda officially released a new user brand "Benjia", and since then, Dongfeng Honda's 8 million car owners have a common identity - "Benjia".
In the positive cycle of responding to love with love, we provide the power to pursue love, and become the companion and witness of thousands of users on the road to pursue love. Just as Dongfeng Honda's promise to the family: "Just because we love to get together, every step forward hand in hand is our precious wealth, let us work together and continue to move forward." ”
This is not only a user brand launch, but also a large-scale carnival party full of creativity and fun!On this "Home Day" weekend, Dongfeng Honda specially arranged ten creative areas such as Lingxi Block, Electric Camp, Track Hurricane, Tide Change Party, Home Market, and E-sports Players, where families from all over the country gathered for love, took photos and punched in, visited and experienced, and DIY interaction, and felt the extraordinary brand charm of Dongfeng Honda's "technology, wisdom and love" in the interesting project.
In the track racing experience area, countless driving players have experienced the most incisive driving pleasure and unlocked the track gene flowing in the blood of Dongfeng HondaThe livehouse dream stage is even more explosive, and the audience dances to the beat of the first and releases the love in their heartsDongfeng Honda's technical experts had face-to-face communication and sharing with car owners, and together they developed strong electric intelligent hybrid technologyIn Lingxi Street, the stunning appearance of the new electrification brand attracted countless family members to stop and visit and feel the hard core power of Zhidian Technology at zero distanceIn addition, the electric camp area also exhibited the matrix of Dongfeng Honda's full range of electrified models, allowing the family to experience the electric travel life in an all-round way.
At this conference, Dongfeng Honda officially released a new user brand "Benjia", which is not only taken from the "Honda" book, which represents the "essence" of car manufacturing, but also represents the "original heart" of not forgetting the original intention and sticking to providing joy"Home" means the user's safe home, and "Home" is not only the base camp of Dongfeng Honda, but also will play a role as a link to bring more diversified high-value services to the "Family", and is committed to building a user co-innovation ecology.
As Gou Tiansheng, deputy general manager of Dongfeng Honda Motor Co., Ltd., said: "This brand is Dongfeng Honda's adherence and continuation of the user-centered creed, on the one hand, to explore new communication models, on the other hand, to insist on not forgetting the original, through new forms of communication, to build a good user relationship, understand each other, shorten the distance, and depict the appearance of Dongfeng Honda's family with love and companionship." ”
In order to create a more advanced service experience for users, the brand will start from"Home Experience", "Home Service", "Home Community", "Family Growth".The four dimensions accompany users to grow together, rejuvenate and set sail, and carry out changes and optimizations around all touchpoints of the whole life cycle of the family, so as to build a complete user ecosystem and create a new travel experience.
Home experience,Dongfeng Honda's channels will be iteratively upgraded, from space design to service mode, the concept of home will be continued, and users will be created with an experience space and communication and interaction of "home".Home service,That is, to upgrade the service experience in an all-round way, through the "six home services" such as all-round housekeeper, full-speed maintenance, comprehensive transparency, all-quality protection, full-time protection, and wholehearted selection, so that users can enjoy the all-round, full-speed, all-excellent, and full-hearted service experience in the era of "trust and companionship".The family community,Through the online platform of Dongfeng Honda APP, we will build an online and offline integrated family community to bring super interesting companionship to the familyThe family grew up,It is a plan created for the personal growth of users, which will give full play to the creativity of the family and realize the co-creation of the brand and users.
People with love can light up the infinite possibilities of life. Dongfeng Honda also specially invited a number of user representatives to the stage to tell their warm stories with Dongfeng Honda, whether it is the owner Chi Zi, who perfectly combines work with his car CR-V, or Xiong Xing, the owner of the e:NS1 who pursues impeccable everything, or Li Deyou, who bravely expands the boundaries of graffiti art creation in the Civic, and ...... Li DeyouThey all shine in their respective fields, further conveying the power of love and inspiring more people with dreams to move forward and pursue their dreams bravely.
Top star Wu Yanzu called Dongfeng Honda at the airborne press conference and shared his car life with everyone, pushing the atmosphere of the whole event to a climax. On behalf of Dongfeng Honda Racing Team in the TCR event, drivers Xie Xinzhe, Jack Young, Gao Gao and others stood on the platform to help tell the team's passionate story, which aroused countless resonances.
At the scene, Pan Jianxin, executive deputy general manager of Dongfeng Honda Automobile, presented Mr. Wang, the owner of Yingshipai, with a commemorative medal of "the 8 million user", marking the historical achievement of Dongfeng Honda with a total of 8 million users. For Dongfeng Honda, reaching 8 million users will become an important milestone for the company's development, helping Dongfeng Honda accelerate its transformation into a "value-creative enterprise" and bring users higher quality products, services and experiences.
Mr. Wang has a lot to do with the story of Dongfeng Honda, and when it comes to the car Yingshipi, Mr. Wang's excitement is overflowing: "The choice of plugging in the Yingshi School is probably from the appearance, loyal to the performance, I like it to do much better than I say, and I can accompany me to any place I want to go!."”
The common values of chasing individuality and exploring love are the reasons why 8 million users become their family, and they are also the original intention of Dongfeng Honda to always maintain the supremacy of users. After 20 years of trials and hardships, Dongfeng Honda has never changed its business philosophy of "user-centric", and has created a travel experience beyond imagination for 8 million users in the journey of continuous innovation of products and services.
Gathering together because of love, this is a family. Entering the new era of intelligent electronics, Dongfeng Honda will firmly promote the real commitment of "change, rebirth, and creation of the future" to the family, and make every Dongfeng Honda car a continuation of the joy of "home space" with digital drive and electrification transformation, and work together to create the joy of thousands of homes in the growth journey of living and advancing with the family.